WRSR

Last updated
WRSR
WRSR FOX 103.9 logo.png
Broadcast area Flint, Michigan
Frequency 103.9 MHz
Branding103.9 The Fox
Programming
Format Classic rock
Affiliations Detroit Lions Radio Network [1]
Ownership
OwnerKrol Communications Inc.
History
First air date
 1965 (as WOAP-FM)
Former call signs
WAHV (2/5/96-5/15/98)
WMZX (1/15/89-2/5/96)
WOAP-FM (1965-1/15/89)
Call sign meaning
WRSR-FM:We aReSolidRock
Technical information
Facility ID 41681
Class A
ERP 2,850 watts
HAAT 147 meters (482 ft)
Transmitter coordinates
 42°59′44″N83°59′33″W / 42.99556°N 83.99250°W / 42.99556; -83.99250
Links
Webcast Listen Live
Website classicfox.com

WRSR (103.9 FM, "The Fox") is a radio station broadcasting a classic rock format. Licensed to Owosso, Michigan, it first began broadcasting in 1965 under the WOAP-FM call sign. Its transmitter is located east of Owosso, while its studios are located in Flint Township. It also broadcasts Detroit Lions games. [1]

Contents

History

The original WOAP-FM began broadcasting in April 1948 at 103.1 on the FM dial. Although the station's owner, The Owosso Argus-Press , which also owned AM station WOAP 1080, heavily promoted its new FM station, WOAP-FM was a failure and went off the air by 1953. WOAP-FM resurfaced on its current 103.9 frequency on December 2, 1965. It served as a simulcast of the full-service/MOR AM station and continued the AM's programming after AM sign-off as well as broadcasting local high-school sports. Eventually WOAP (AM) and WOAP-FM separated programming completely, with the FM station taking a beautiful music format.

In 1987, the Federal Communications Commission's concerns about concentration of media ownership in the Owosso area at that time forced the Argus-Press to sell WOAP-AM-FM. [2] [3]

In 1989, WOAP-FM changed its call letters to WMZX and its format to adult contemporary.

In the late 1990s, the station began targeting the Flint market more aggressively. In 1998, 103.9 FM switched from classic hits as WAHV "The Wave" to soft AC as WRSR "Soft Rock 103.9." WRSR originally carried the syndicated Delilah love-songs show at night, but later switched to a simulcast of Detroit station WNIC-FM's "Pillow Talk" show hosted by Alan Almond after crosstown rival WCRZ dropped its own local love-songs show in favor of Delilah. Following the failure of the AC format, WRSR switched to its current format on September 14, 2000 at noon.

In September 2011, WRSR owner Cumulus received permission to acquire Citadel Broadcasting on the condition that they spin off three radio stations including WRSR. WRSR was operated by Potential Broadcasting trust until the station was sold. [4] The local Citadel stations Cumulus acquired are WFBE and WTRX. Potential moved the WRSR studios and offices from the Cumulus Flint cluster's base of operations in the Flint Radio Center on Taylor Drive in Mundy Township to the old WFBE location on Miller Road in Flint Township. [5] Cumulus moved WFBE and WTRX from Miller Road to Taylor Drive.

On August 28, 2012 the station was sold to Rod Krol of Krol Communications which also owns WJSZ in Ashley and WMLM in St. Louis. Plans are for the new owner to take over in the fourth quarter of 2012 and he is satisfied with its current makeup. [6] The sale of WRSR to Krol was consummated on December 1, 2012, at a purchase price of $1.15 million.

In March 2016, Jeremy Fenech was brought on as Program Director and afternoon host, and one of the first things he did was unplug the satellites ensuring 100% local programming and content, with no syndication. In addition to the changes in the programming department, Krol Communications Inc also invested in equipment and technology for the studio and the broadcast chain which has improved the quality of the signal dramatically. Since then, the station has continually and consistently enjoyed ratings success. [ citation needed ]

WRSR became the home of local radio celebrity Johnny Burke in March 2017. [7] Burke most recently hosted the morning show at WHNN in Bay City prior to an abrupt format change which left him jobless. [8] WHNN's format change left WRSR the only station in the Flint market playing hits from the 1960s through 1980s. Joining Burke is former WHNN news director Hal Maas, who will do news updates for both WRSR and WJSZ. Burke's new show runs from 5am to 10am weekday mornings.

In 2021, 103.9 The Fox became the Flint affiliate for the Detroit Lions Radio Network, replacing longtime affiliate WTRX. [1]

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References

  1. 1 2 3 The Lions on The Fox 103.9 The Fox Official Site
  2. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2004-12-14. Retrieved 2009-08-16.{{cite web}}: CS1 maint: archived copy as title (link)
  3. ↑ "WRSR FM 103.9 Owosso/Flint - Michiguide.com Dials (P)". Michiguide.com. Retrieved 15 December 2018.
  4. ↑ "Thursday, September 15, 2011". Talkers.com. 15 September 2011. Retrieved 15 December 2018.
  5. ↑ "The Classic Rock Authority". Archived from the original on 2012-02-07. Retrieved 2012-01-03.
  6. ↑ Krol Communications purchases Flint, Owosso classic rock radio station WRSR 103.9 The Fox The Flint Journal via MLive.com, August 28, 2012
  7. ↑ "WRSR/Flint Gets Johnny Burke For Mornings". Allaccess.com. Retrieved 15 December 2018.
  8. ↑ Andy Hoag (15 January 2016). "Johnny Burke & Blondie leave WHNN after 'format evolution'". MLive.com. Retrieved 15 December 2018.

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