WVRX

Last updated
WVRX
Simulcast of WVRS Gore, VA
Broadcast areaNorthern Shenandoah Valley
Frequency 104.9 FM MHz
BrandingThe Point FM
Programming
Language(s) English
Format Southern Gospel [1]
Ownership
Owner
  • Point FM Ministries [2]
  • (Point FM Ministries, Inc.)
WVRS
History
First air date
November 4, 1986
(36 years ago)
 (1986-11-04) (as WESI)
Former call signs
  • WESI (1986–1992)
  • WBPP (1992–2002)
  • WWRT (2002–2009)
  • WXBN (2009–2011)
  • WZFC (2011–2021)
  • WKDV-FM (2021-2022) [3]
Technical information
Licensing authority
FCC
Facility ID 60362
Class A
ERP 4,100  watts
HAAT 65.7 meters (216 ft)
Transmitter coordinates
39°1′6.0″N78°25′35.0″W / 39.018333°N 78.426389°W / 39.018333; -78.426389
Links
Public license information
Webcast WVRX Webstream
Website WVRX Online

WVRX (104.9 FM) is a Southern Gospel formatted broadcast radio station licensed to Strasburg, Virginia, serving the Northern Shenandoah Valley. [1] WVRX is owned by Point FM Ministries. [4] [2] [5] WVRX simulcasts sister station WVRS.

Contents

History

On January 31, 2018, the then-WZFC changed their format from classic country to a simulcast of sister news/talk station WINC (1400 AM) in nearby Winchester. [6]

On November 17, 2020, both WZFC and sister station WXBN (105.5 FM) became a simulcast of WINC-FM (92.5 FM) and its hot adult contemporary format. WINC-FM's programming was migrated to the two stations in anticipation of the sale of the 92.5 FM signal to the Educational Media Foundation. [7] [8]

Upon the sale of the 92.5 FM signal to EMF, Centennial transferred the WINC-FM call letters to 105.5 FM.

On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM (105.5 FM) and sister-station WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000. [4] [9] Fellow sister station WINC was not included in the sale. [4] [9] Allen B. Shaw, Centennial's President and CEO, said in a May 2021 interview with The Winchester Star that Metro Radio, Inc. had had assured Shaw "they do not intend to" change the format of WINC-FM and WZFC. [10] Shaw further said Metro thought WINC-FM's format was "probably the best format for the Winchester market" for ad revenue. [10]

On June 30, coincident with the consummation of the sale to Metro Radio, [11] long-time morning show host Barry Lee signed off after 37 years at the station. [12] Hours later, long-time afternoon host Paula Kidwell would also sign off. [13] The same day, the callsign was changed from WZFC to WKDV-FM to match new sister station WKDV, licensed to Manassas. [3]

On September 30, just three months after Metro Radio purchased the station (and sister WINC-FM), Metro entered into an agreement to sell WKDV-FM to Point FM Ministries for $125,000. [2] [11] [14] [15] Point FM Ministries owns locally based, Southern Gospel-formatted WVRS. [2] [14] [15] [16] Metro Radio will retain WINC-FM. [2] The sale was consummated on December 17, 2021.

On January 13, 2022, the station changed its call sign to WVRX, and the station changed its programming to a simulcast of new sister station WVRS.

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References

  1. 1 2 "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings . Retrieved June 2, 2014.
  2. 1 2 3 4 5 Venta, Lance (October 1, 2021). "Station Sales Week Of 10/1". RadioInsight/RadioBB Networks. Retrieved October 2, 2021.
  3. 1 2 "Call Sign History". Federal Communications Commission, audio division. Retrieved June 2, 2014.
  4. 1 2 3 Venta, Lance (April 30, 2021). "Metro Radio Inc. Acquires WINC-FM". RadioInsight/RadioBB Networks. Retrieved April 30, 2021.
  5. "WVRX Facility Record". Federal Communications Commission, audio division. Retrieved June 2, 2014.
  6. Venta, Lance (January 31, 2018). "WZFC Flips To Simulcast Of 1400 WINC". RadioInsight/RadioBB Networks. Retrieved February 1, 2018.
  7. Venta, Lance (October 8, 2020). "Educational Media Foundation Acquires WINC-FM". RadioInsight/RadioBB Networks. Retrieved November 17, 2020.
  8. Venta, Lance (November 17, 2020). "WINC-FM Begins Frequency Move Ahead Of EMF Sale". RadioInsight/RadioBB Networks. Retrieved November 18, 2020.
  9. 1 2 "Assignment of Authorization". Federal Communications Commission, audio division. April 30, 2021. Retrieved April 30, 2021.
  10. 1 2 Powell, Mickey (May 5, 2021). "WINC-FM and its sister station to be sold to Fairfax firm". The Winchester Star . Winchester, Virginia: Ogden Newspapers . Retrieved May 6, 2021.
  11. 1 2 "Notification of Consummation". Federal Communications Commission, audio division. July 7, 2021. Retrieved July 7, 2021.
  12. Venta, Lance (June 30, 2021). "Barry Lee Retires From WINC-FM Mornings After 37 Years". RadioInsight/RadioBB Networks. Retrieved July 1, 2021.
  13. "Today is my last day on WINC FM..." Paula Kidwell/Centennial Broadcasting/Facebook. June 30, 2021. Retrieved July 1, 2021.
  14. 1 2 "Assignment of Authorization". Federal Communications Commission, audio division. September 30, 2021. Retrieved October 2, 2021.
  15. 1 2 "Asset Purchase Agreement". Federal Communications Commission, audio division. September 8, 2021. Retrieved October 2, 2021.
  16. "Other Broadcast Interests". Federal Communications Commission, audio division. September 8, 2021. Retrieved October 2, 2021.