Current status
Most Fire & Rescue Services now use their own individual mascots and cartoon characters to teach children about the importance of fire safety. During the late 1990s / early 2000s Welephant was gradually phased out from UK Fire Service merchandising and safety campaigns, but he continued to be used extensively as the Mascot for the National Fire Safety Charity
Since Welephant the popular BBC (until early 2008), HIT Entertainment and S4C Stop Motion/CGI Character Fireman Sam has been used by the UK Government in various fire safety campaigns aimed at young children.
Other characters such as 'Frances the Firefly', 'Adam Alarm' and others have also been used.
Welephant is currently the Mascot of the Children's Burn Trust.
In the fifth episode of the first series of the TV firefighting drama series London's Burning , Leading Fireman Malcolm Cross wears a Welephant costume for a fire station open day.
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.
Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history. The Ad Council, the United States Forest Service (USFS), and the National Association of State Foresters (NASF), in partnership with creative agency FCB, employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires.
Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for WK Kellogg Co's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon.
The Eddie Eagle GunSafe program and its namesake character were developed by the National Rifle Association for children who are generally considered too young to be allowed to handle firearms. While maturity levels vary, the Eddie Eagle program is intended for children of any age from pre-school through third grade.
The Norwegian Society for Sea Rescue is the only organization wholly dedicated to assisting people and vessels at sea along the extensive Norwegian coastline.
The following outline is provided as an overview of and topical guide to firefighting:
The New Year Honours 2007 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January.
The National Literacy Trust is an independent charity based in London, England, that promotes literacy.
Fireman Sam is an animated children's television series about a fireman named Sam, his fellow firefighters, and other residents in the fictional Welsh rural village of Pontypandy. It was broadcast for the first time in November 1987 on Welsh TV channel S4C and is shown in more than 155 countries across the world.
Firefighting is the act of extinguishing destructive fires. A firefighter fights these fires with the intent to prevent destruction of life, property and the environment. Firefighting is a highly technical profession, which requires years of training and education in order to become proficient. A fire can rapidly spread and endanger many lives; however, with modern firefighting techniques, catastrophe can usually be avoided. To help prevent fires from starting, a firefighter's duties include public education and conducting fire inspections. Because firefighters are often the first responders to victims in critical conditions, firefighters often also provide basic life support as emergency medical technicians or advanced life support as licensed paramedics. Firefighters make up one of the major emergency services, along with the emergency medical service, the police, and many others.
The New Year Honours 2014 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January.
The New Year Honours 2015 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January.
The New Year Honours 2016 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January. The official lists of the 2016 New Year Honours for civilians and military were announced on 31 December.
The 2016 Queen's Birthday Honours are appointments by some of the 16 Commonwealth realms of Queen Elizabeth II to various orders and honours to reward and highlight good works by citizens of those countries. The Birthday Honours are awarded as part of the Queen's Official Birthday celebrations during the month of June. The Queen's Birthday Honours were announced on 6 June 2016 in New Zealand and 10 June in the United Kingdom.
The 2018 New Year Honours are appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January and were officially announced in The London Gazette on 30 December 2017. Australia, an independent Realm, has a separate honours system and its first honours of the year, the 2018 Australia Day Honours, coincide with Australia Day on 26 January. New Zealand, also an independent Realm, has its own system of honours.
The 2019 New Year Honours are appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January and were officially announced in The London Gazette at 22:30 on 28 December 2018. Australia, an independent Realm, has a separate honours system and its first honours of the year, the 2019 Australia Day Honours, coincide with Australia Day on 26 January.
The 2020 New Year Honours are appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrations at the start of January and were officially announced in The London Gazette on 27 December 2019. Australia, an independent Realm, has a separate honours system and its first honours of the year, the 2020 Australia Day Honours, coincide with Australia Day on 26 January.
The Queen's Birthday Honours for 2020 are appointments by some of the 16 Commonwealth realms of Queen Elizabeth II to various orders and honours to reward and highlight good works by citizens of those countries. The Birthday Honours are awarded as part of the Queen's Official Birthday celebrations during the month of June. The honours for New Zealand were announced on 1 June, and for Australia on 8 June.
