Will Guidara

Last updated
Will Guidara
Born
William Guidara

1979 (age 44–45)
Sleepy Hollow, New York, U.S.
Alma mater Cornell University School of Hotel Administration
OccupationRestaurateur
Spouse
​
(m. 2016)​
Children2

William Guidara (born 1979) is an American restaurateur based in New York City. Along with chef Daniel Humm, Guidara co-owned the Make It Nice hospitality group, established in 2011, which owns and operates Eleven Madison Park, NoMad New York, NoMad Los Angeles, NoMad Las Vegas, NoMad Bar and Made Nice.

Contents

Background and career

A native of Sleepy Hollow, New York, Guidara graduated from the Cornell University School of Hotel Administration in 2001. Guidara began his dining room career at Wolfgang Puck's Spago in Beverly Hills. He then went on to various roles in Danny Meyer's Union Square Hospitality Group, including at Tabla, Café 2, and the restaurants at the Museum of Modern Art.

In 2006 Guidara became the General Manager of Eleven Madison Park, working with Humm. In 2011, Guidara and Humm purchased the restaurant from Union Square Hospitality Group. [1]

In 2012, Guidara and Humm opened NoMad New York and the separate NoMad Bar in 2014. [2] In April 2017, Guidara and Humm opened Made Nice, a fast-casual restaurant in New York's Nomad neighborhood. In 2018, Guidara and Humm opened NoMad Los Angeles, their first restaurant outside of New York City, followed by NoMad Las Vegas. In 2019, Guidara and Humm announced that they were ending their partnership, with Humm buying out Guidara. As of 2019 Guidara was planning to start his own restaurant group. [3]

Books

Guidara is the co-author of four books with Humm: Eleven Madison Park: The Cookbook (Little Brown, 2011), [4] I Love New York: Ingredients and Recipes (Ten Speed, 2013), [5] The NoMad Cookbook [6] and Eleven Madison Park: the Next Chapter. [7]

Unreasonable Hospitality

Guidara's book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect was published in 2022. According to a Forbes article, it has made a large impact on how customer service is used as a growth model across all industries, not only in restaurants but also in businesses outside of the hospitality industry, by focusing on extreme customer service. [8] [9] The focal point of the book is a quote used in the second chapter that says, "People will forget what you do; they'll forget what you said. But they'll never forget how you made them feel."

The book is featured in the TV series The Bear , when the character Richie reads it in the episode "Forks". Guidara later received story credit for the third episode of the third season alongside series creator Christopher Storer.

Awards

James Beard Foundation Awards

Michelin

Additional Awards

Books

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References

  1. ↑ "Meyer Intends to Sell Eleven Madison Park to Its Chef and Manager". Dinersjournal.blogs.nytimes.com. Retrieved 18 February 2015.
  2. ↑ "How New York City's Hottest Bar Was Made". Eater.com. Retrieved 18 February 2015.
  3. ↑ Crowley, Chris (2019-07-29). "Daniel Humm and Will Guidara Are Breaking Up". Grub Street. Retrieved 2019-08-11.
  4. ↑ "Eleven Madison Park: The Cookbook: Daniel Humm, Will Guidara, Francesco Tonelli: 9780316098519: Amazon.com: Books". Amazon.com. Retrieved 2015-02-18.
  5. ↑ "I Love New York: Ingredients and Recipes: Daniel Humm, Will Guidara, Francesco Tonelli: 9781607744405: Amazon.com: Books". Amazon.com. Retrieved 2015-02-18.
  6. ↑ Humm, Daniel; Guidara, Will; Robitschek, Leo; Tonelli, Francesco (2015-10-13). The NoMad Cookbook (Har/Pap ed.). Ten Speed Press. ISBN   9781607748229.
  7. ↑ Humm, Daniel; Guidara, Will; Tonelli, Francesco (2017-10-03). Eleven Madison Park: The Next Chapter (Signed Limited Edition): Stories & Watercolors, Recipes & Photographs. Janice Barnes (Signed, Limited ed.). Ten Speed Press. ISBN   9780399578359.
  8. ↑ Tamny, John (2023-02-16). "Book Review: Will Guidara's Inspiring and Excellent 'Unreasonable Hospitality'". Forbes. Retrieved 2023-02-16.
  9. ↑ Dickens, MBA, Steven (2023-07-21). "Unreasonable Hospitality: Elevating Customer Experience Across All Industries". LinkedIn. Retrieved 2023-07-21.
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