Founded in print in 1982 by Dave Meltzer, the Wrestling Observer website merged with Bryan Alvarez's Figure Four Weekly website in 2008, becoming Wrestling Observer Figure Four Online. Issues are offered in print and digital. The newsletter is often considered the first "dirt sheet", which is a wrestling publication which covers the art from a real-life perspective.[1]
The beginnings of the Wrestling Observer Newsletter date back to 1980, when Meltzer began an annual poll amongst those with whom he corresponded regarding professional wrestling. According to Meltzer, he was just a fan at first. A short time later, he began maintaining a tape-trading list, and would occasionally send match results and news updates along with tape updates. Meltzer stated that he wanted to keep his friends in college "in the loop" for his tape trading as well as the happenings in the business, as the mainstream wrestling magazines catered to a somewhat younger demographic.[2]
This led directly to the formation of the WON, which Meltzer first began publishing in 1982 as a way to keep fans informed of various wrestling regions that readers may not have been aware of or had no access to. The WON has been published from the start from various communities in Northern California, except for a six-month period in late 1983 and early 1984 when Meltzer resided in Wichita Falls, Texas. For most of its existence, it has been published from Campbell, California, a suburb of San Jose. The publication was originally a 16- to 24-page publication on 8½-by-14-inch paper, and published roughly every two or three weeks.
Meltzer contemplated a career change during the mid-1980s. He was to be hired to cover soccer instead and just contribute to other wrestling newsletters.[3] In 1985, he announced that he would be ceasing publication, citing disinterest in the wrestling landscape of the time and too much time having to be spent on bookkeeping and mailing lists.[3] At that point, he continued offering the WON on a "temporary" basis as an 8-page weekly on 8½-by-11-inch paper only to fill out the remainder of his subscriptions.[3] Reader response convinced him to pursue the WON as his career instead. He started writing the WON full-time in 1987, retaining the smaller 8-page format. By this point, Meltzer began making appearances at major wrestling events, at first mostly in Japan. He was seen as a spectator in the front row at Chi-Town Rumble in 1989, seated next to Brad Muster, at the time a fullback with the Chicago Bears.
The WON's earlier years were also marked by revealing insider news and various behind-the-scenes happenings in the industry, a groundbreaking approach in a kayfabe-heavy era.[4] Meltzer's approach benefitted from professional contacts, a historic perspective, and his own analysis of trends, data, and events. The WWE's 1997 "Montreal Screwjob" was exhaustively covered by the WON, including backstage events, including from Bret Hart himself. Meltzer published data-based evidence suggesting inflated record attendance figures for WrestleManiasIII and 23. He gave extensive space to various wrestling scandals, including Vince McMahon's 1990s steroid trial, the Chris Benoitmurder investigation, and the high drug-fueled death rate within the wrestling ranks. His newsletter was also known for its lengthy obituaries of deceased wrestling figures, as well as a desire to chronicle the deaths of every wrestling figure possible, no matter how minor.
Meltzer stated that this new, more journalistic approach to covering wrestling earned him scorn from many within the wrestling business. However, Terry Funk and Bill Watts were early supporters of the WON from within the business. When readers first began hotly debating whether wrestling promoters actually read the publication or not, Meltzer published a letter to the editor from Watts, at the time still promoting. He also credited Houston promoter Paul Boesch for taking him under his wing in the 1980s and teaching him how the business works. As the business evolved along with the newsletter, Meltzer gained a little more acceptance.[5]
Since major wrestling promotions would never acknowledge the existence of any "dirt sheets",[4] Meltzer had to find other ways to advertise his newsletter. Advertisements and other promotion were often published in kayfabe and semi-kayfabe publications. Early sources for knowledge of the WON's existence were The Wrestling News published by Norman Kietzer, as well as Factsheet Five. The latter was decidedly a non-wrestling publication, though the WON and other wrestling sheets made up a significant amount of its coverage. Other magazines such as Wrestling Main Event and Wrestling Eye also provided mention. Meltzer was also able to advertise his publication during various guest appearances on wrestling radio shows and guest editorials in various national newspapers.
With the ubiquitous emergence of the Internet and wrestling web sites that are able to provide news in real time, today's WON differs in the way it covers the wrestling scene in that it provides more of an editorial and analysis on the news and what impacts it could have on the business.[5] Wrestlers such as Konnan have noted seeing copies of the WON on Vince McMahon's office desk.[6] It is believed many, if not most, of the biggest stars in WWE and other major promotions are subscribers, although few would admit it publicly. Several subscribed under their birth names, instead of ring names, thinking Meltzer would not find out their true identities. Howard Finkel's wife was publicly acknowledged by Meltzer as an early WON subscriber, and at the time, the closest reach the publication likely had to McMahon, which was in response to a reader questioning the likelihood of McMahon himself reading the publication.
Influence and legacy
Though he is not a wrestler or part of a promotion, Meltzer has occasionally been referenced within the professional wrestling ring. In the short-lived Universal Wrestling Federation (UWF) promotion, a jobber wrestled under the ring name Dave "The Observer" Meltzer. In 2014, The Young Bucks introduced a finishing move, combining a springboard 450 splash with a spike piledriver, dubbing it the "Meltzer Driver". In 2016, The Addiction introduced a finishing move, combining a double jump moonsault with a spike piledriver, dubbing it the "Best Meltzer Ever". Also, Ricochet and Matt Sydal introduced a finishing move combining a shooting star press with a spike piledriver dubbing it the "Shooting Star Meltzer Driver".
Meltzer's newsletter has led to a loyal fan following and radio shows.[7] After getting a job with The National Sports Daily in 1990, Meltzer was finally able to open dialogue with Vince McMahon, leading to elevation in both Meltzer's reputation and readership. In his first autobiography, Mick Foley declared that it was the WON's coverage of his independent circuit matches that caused World Championship Wrestling (WCW) to consider signing him, since he was against "type". Foley also wrote that promoters such as Watts would sometimes change their entire booking direction based on the opinions expressed in Meltzer's newsletter.[8]
In May 2015, Meltzer reported that Destination America had decided to cancel Impact Wrestling by late September 2015.[9][10]Total Nonstop Action Wrestling (TNA) vehemently denied the reports, claiming that they "constitute[d] defamation" and that they were "seek[ing] all legal remedies available", but TNA was off Destination America by January 2016 and no legal matters ever arose.[11]
Like other wrestling halls of fame, such as the WWE, WCW, TNA, and NWA halls of fame, the Wrestling Observer Newsletter Hall of Fame is not a physical place. Nonetheless, it is a respected honor in the world of wrestling. Every year, Meltzer conducts a poll of selected "insiders" and wrestlers to determine new inductees into the WON Hall of Fame. Pro Wrestling Illustrated has adopted the WON Hall of Fame as their own.[12]
Meltzer was the former host of Wrestling Observer Live, a wrestling radio show. Co-hosting the show with Meltzer was Bryan Alvarez, editor of the Figure Four Weekly newsletter. The show debuted in October 1999 and aired five days a week on the internet radio channel, eYada.com. eYada ceased operation on July 9, 2001, with Wrestling Observer Live, its highest-rated show, being the last show to broadcast on the station. On March 17, 2002, Wrestling Observer Live was picked up by Sports Byline USA, a radio syndicator based out of San Francisco, California, and has stayed broadcasting through Sports Byline ever since. Meltzer and Alvarez hosted the show every Sunday night from 8:00 to 10:00p.m. EST on the Sports Byline Radio Network. Meltzer stopped appearing regularly in September 2007, but still appears periodically. On Sunday nights, Meltzer regularly appeared in a segment on the radio show Live Audio Wrestling prior to the show's cancellation.
Currently the Wrestling Observer Live is hosted by Bryan Alvarez Monday – Friday 3pm ET and Sundays by Andrew Zarian from 6pm ET – 7pm ET.
Online transition
On June 12, 2008, the Wrestling Observer website merged with Bryan Alvarez's Figure Four Weekly website to become Wrestling Observer Figure Four Online, using the layout of Alvarez's former website.[13] After being a print-only newsletter for over 25 years (other than a brief period where it was also available via e-mail in 2000), the Observer became available to subscribers online through the website.
Eric Aaron Bischoff is an American television producer, professional wrestling booker, promoter, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and subsequently, the on-screen General Manager of WWE's Raw brand. During his time in WCW, Bischoff was known as “Easy-E.” Notwithstanding the standing of that moniker, in other circles he is best known as nothing more than “B-Dawg”. Bischoff has also worked with Total Nonstop Action Wrestling (TNA) where he served as Executive Producer of Impact Wrestling. He was inducted into the WWE Hall of Fame in 2021.
Vincent James Russo is an American professional wrestling writer, booker and pundit. He is notable for his tenures with the World Wrestling Federation, World Championship Wrestling (WCW) and Total Nonstop Action Wrestling (TNA) in creative roles. He also occasionally made appearances as an on-screen authority figure, and professional wrestler, in WCW and TNA.
Earl William Hebner is an American retired professional wrestling referee. He is best known for his time as senior referee for the World Wrestling Federation from 1988 to 2005. Hebner played a prominent role in the inaugural The Main Event card in 1988, in which André the Giant controversially defeated Hulk Hogan for the WWF World Heavyweight Championship, as well as the infamous "Montreal Screwjob" during the main event of the 1997 Survivor Series. He also participated in a number of storylines, including feuds involving The McMahon–Helmsley Faction and The Alliance. Hebner was also the senior referee for Total Nonstop Action Wrestling (TNA) from 2005 to 2017, and was inducted into the TNA Hall of Fame in 2015.
Peter Senerchia, better known by the ring name Taz is an American radio personality, color commentator, and retired professional wrestler signed to All Elite Wrestling (AEW) as a color commentator for Dynamite and manager.
In professional wrestling, the independent circuit is the collective name of independently owned promotions which are deemed to be smaller and more regionalized than major national promotions.
Mitsuharu Misawa was a Japanese professional wrestler and promoter. He is primarily known for his time in All Japan Pro Wrestling (AJPW), and also for forming the Pro Wrestling Noah promotion in 2000. In the early 1990s, Misawa gained fame alongside Toshiaki Kawada, Kenta Kobashi, and Akira Taue, who came to be nicknamed AJPW's "Four Pillars of Heaven", and whose matches developed the ōdō style of puroresu and received significant critical acclaim. Despite never working in the United States during the 1990s, Misawa had a significant stylistic influence upon independent wrestling, through the popularity of his work among tape-traders worldwide including the United States, the United Kingdom, Canada, and Australia.
Jerry Winston Jarrett was an American businessman, professional wrestling promoter, and professional wrestler. Along with his long-term business partner Jerry Lawler, he was a key figure in the history of professional wrestling in the Mid-Southern United States. Described as a "wrestling genius", he was inducted into the National Wrestling Alliance Hall of Fame in 2009.
Edward Ferrara is an American retired professional wrestler, writer and agent for the World Wrestling Federation and World Championship Wrestling (WCW), often co-working alongside Vince Russo. He is most known for, in WCW, portraying the character "Oklahoma", a mockery of WWF's commentator Jim Ross, and was the heaviest WCW Cruiserweight Champion, although he was forced to vacate the title for exceeding the 220 lb weight limit. Ed Ferrara began his work in television production and writing, contributing to shows such as Honey, I Shrunk the Kids: The TV Show and Weird Science on the USA Network. Ferrara was also a wrestler in Slammers Wrestling Federation known as Bruce Beaudine. He was most recently working on the creative team for Total Nonstop Action Wrestling.
David Allen Meltzer is an American journalist who reports on professional wrestling and mixed martial arts. Since 1983, Meltzer has been the publisher and editor of the Wrestling Observer Newsletter (WON), a dirtsheet primarily addressing professional wrestling. He has also written for the Oakland Tribune, the Los Angeles Times, Yahoo! Sports, SI.com, and The National Sports Daily. He has extensively covered mixed martial arts since UFC 1 in 1993 and also covers the sport for SB Nation. He has been called "the most accomplished reporter in sports journalism" by Frank Deford of Sports Illustrated.
The WCW Power Plant was a professional wrestling school in Atlanta, Georgia, owned and operated by World Championship Wrestling (WCW).
Bryan Alvarez is an American independent professional wrestler, martial artist, satellite radio host, podcaster, and journalist. Alvarez is the editor and publisher of Figure Four Weekly, a fan run, online newsletter that has covered professional wrestling since 1995.
Don Owen was an American professional wrestling promoter. For several decades, he owned and operated the highly successful Pacific Northwest Wrestling (PNW) under his parent company, Don Owen Sports, which was based out of Portland, Oregon.
Paul Max Boesch was an American professional wrestler and promoter, most famous for his work as an announcer and promoter for Houston Wrestling. He also spent several stints working with the Universal Wrestling Federation, World Class Championship Wrestling, Jim Crockett Promotions, and the World Wrestling Federation.
The 2009 Victory Road was a professional wrestling pay-per-view (PPV) event produced by Total Nonstop Action Wrestling (TNA), which took place on July 19, 2009, at the TNA Impact! Zone in Orlando, Florida. It was the fifth event under the Victory Road chronology.
Global Force Wrestling was an American professional wrestling promotion founded in 2014 by Jeff Jarrett, the co-founder and former President of Total Nonstop Action Wrestling, and his wife Karen Jarrett. It was owned and operated via its parent company Global Force Entertainment, LLC.
The MAC World / International Heavyweight Championship was a Canadian professional wrestling championship created and sanctioned by the Montreal Athletic Commission (MAC). While the Commission sanctioned the title, it did not promote the events in which the Championship was defended. From 1935 until 1938, the American Wrestling Association (AWA) controlled the Championship. The AWA World Heavyweight Championship was recognized by the MAC as the world championship until February 1938 when Yvon Robert was stripped of the title after refusing to wrestle Lou Thesz. A separate world title was created specifically for Quebec and, after the Commission granted promoter Eddie Quinn control of the championship, was used as the main singles title for Canadian Athletic Promotions from 1939 to 1963 and finally by the International Wrestling Association / All-Star Wrestling from 1964 until the mid-1970s. In 1975 the championship was abandoned and replaced by the Canadian International Heavyweight Championship.
References
↑ Brian Solomon; Pro Wrestling FAQ: All That's Left to Know About the World's Most Entertaining Spectacle; 2015 Page?
1 2 3 Wrestling Observer Newsletter, April 15, 1985
1 2 Funk, Terry; Williams, Scott (2005). Terry Funk: The Hardcore Legend (1st ed. paperbacked.). Champaign IL: Sports Publishing. p.125. ISBN1-58261-991-3.
1 2 Eisenberg, Joel (2004). Aunt Bessie's How to Survive a Day Job While Pursuing the Creative Life (1st ed. Paperbacked.). Northridge CA: Topos Books. pp.103–106. ISBN0-9767575-0-8.
↑ Wrestling Observer Newsletter, October 4, 1993, p.10, I've been in Vince McMahon's office and seen the Observer on his desk.
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