XHHIT-FM (Baja California)

Last updated
XHHIT-FM
XHHT La Lupe 95.3.webp
Broadcast area Tijuana, Baja California
Frequency 95.3 MHz (HD Radio) [1]
BrandingLa Lupe
Programming
Format Variety hits
Ownership
Owner
History
First air date
November 1, 1988
Former call signs
XHATE-FM (1988–2004)
Former frequencies
99.3 MHz (1988–1993)
Call sign meaning
HIT
Technical information
Class C1
ERP 12,000 watts
HAAT 799 meters (2,621 ft)
Transmitter coordinates
32°18′49″N116°39′53″W / 32.31361°N 116.66472°W / 32.31361; -116.66472
Links
Webcast Listen live
Website mmradio.com

XHHIT-FM is a commercial radio station located in Tecate, Baja California, Mexico broadcasting to the Tijuana, Baja California area on 95.3 FM. XHHIT is owned by Multimedios Radio and carries a variety hits format known as La Lupe.

Contents

History

XHATE-FM received its concession on November 7, 1988. It was owned by Enrique Regules Uriegas, who owned several stations for Multimedios. At the time, it was carrying Multimedios's Stereo Hits format.

In 1993, XHATE moved from 99.3 to 95.3 MHz. The move served as part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7.

On May 18, 2004, XHATE became XHHIT-FM. In 2005, it became "La Caliente" in the Regional Mexican format. In 2012 it became "Milenio Radio" a news/talk format but it remained until 2014 when La Caliente returned.

On August 31, 2020, it changed its format to "La Lupe" of adult hits in Spanish.

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