XXL (magazine)

Last updated
XXL
XXL magazine.png
Founders
  • Aidan James Michael Luna
  • O'Neal Anthony Josiah
  • Xzander B.
Staff writersAyabulela Tshofela
Categories Music magazine
FrequencyMonthly
Publisher Townsquare Media
Founded1997
CountryUnited States
Based in New York City
LanguageEnglish
Website xxlmag.com
ISSN 1093-0647

XXL is an American hip hop magazine, published by Townsquare Media, founded in 1997.

Contents

History

In August 1997, [1] Harris Publications released the first issue of XXL. It featured rappers Jay-Z and Master P on a double cover. [2] In December 2006, XXL took over the struggling hip-hop producer and DJ magazine Scratch (another publication owned by Harris Publications), re-branding it as XXL Presents Scratch Magazine. However Scratch shut down less than a year later in September 2007.

Other titles with limited runs have been launched under the XXL brand, including Hip-Hop Soul, Eye Candy and Shade45 . XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs. XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine. [3]

In 2014, Townsquare Media acquired XXL, [4] King and Antenna from Harris Publications.

On October 14, 2014, Townsquare announced it would continue print publication of XXL. [5] In December 2014 the company reported that the magazine would be published on a monthly basis. [4]

Past editors

The magazine's past editors include Reginald C. Dennis (formerly of The Source ), Sheena Lester (former editor-in-chief of RapPages and Vibe music editor), Elliott Wilson (formerly of The Beat-Down Newspaper, ego trip and The Source, currently locked in at #7 slot on The Source's Digital 30 list.) [6] [7] and Datwon Thomas (former editor-in-chief of King).

In May 2009, Datwon Thomas resigned from XXL and executive editor Vanessa Satten, who had been with XXL since 1998, was named the new Editor-in-Chief. [8]

Special releases

Magazine cover of XXL Presents Shade 45 XXL Presents Shade 45 magazine cover.jpg
Magazine cover of XXL Presents Shade 45

In August 2005, Eminem and XXL teamed up to release a special issue titled XXL Presents Shade 45, designed to simultaneously give maximum exposure to his radio station Shade 45, the station's associated radio DJs, the Shady Records label as a whole, and G-Unit Records' artists. XXL executive publisher Jonathan Rheingold stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the XXL brand made sense," feeling that it would interest rap fans.[ citation needed ]

In November 2008, XXL released XXL Raps Volume 1, which included music from 50 Cent, G-Unit, Common, Jim Jones, & Fabolous.[ citation needed ]

In September 2006, XXL put a special 90-minute DVD called XXL DVD Magazine Vol. 1, which featured exclusive interviews and content with big-name rappers such as 50 Cent, Ice Cube, Fat Joe, Paul Wall, & Mike Jones. [9]

On August 20, 2013, XXL marked its sixteenth anniversary by releasing its 150th issue, which featured the first solo cover on the magazine from Drake, along with rappers such as Kendrick Lamar and B.o.B reviewing classic albums. [2]

Annual Freshman Class list

Beginning in 2007 (skipping 2008), [10] XXL releases its annual "Freshman Class" list. The issue features 10-12 artists-to-watch, all appearing on the cover of the magazine. The list has a history of showcasing unknown/underground rappers, as well as artists considered to be on the rise. The list creates significant marketing buzz among listeners and artists alike, and is credited for giving many artists their first taste of fame. [11] [12] [13]

The 10th spot winners are highlighted in bold.

YearFreshmen
2007 [lower-alpha 1] Saigon, Plies, Rich Boy, Gorilla Zoe, Joell Ortiz, Lupe Fiasco, Lil Boosie, Crooked I, Papoose and Young Dro. [14]
2009 [lower-alpha 1] Wale, B.o.B, Charles Hamilton, Asher Roth, Cory Gunz, Blu, Mickey Factz, Ace Hood, Currensy and Kid Cudi. [15]
2010 [lower-alpha 1] J. Cole, Pill, Nipsey Hussle, Freddie Gibbs, Big Sean, Wiz Khalifa, OJ da Juiceman, Jay Rock, Fashawn and Donnis. [16]
2011 [lower-alpha 1] Meek Mill, Big K.R.I.T., Cyhi the Prynce, Lil Twist, Yelawolf, Fred the Godson, Mac Miller, YG, Lil B, Kendrick Lamar and Diggy Simmons. [17]
2012 Future, Kid Ink, Danny Brown, French Montana, Macklemore, Don Trip, Machine Gun Kelly, Hopsin, Iggy Azalea and Roscoe Dash. [18]
2013 Schoolboy Q, Trinidad James, Joey Bada$$, Ab-Soul, Logic, Action Bronson, Kirko Bangz, Travis Scott, Dizzy Wright , Angel Haze and Chief Keef. [19] [20]
2014 Chance the Rapper, Rich Homie Quan, Isaiah Rashad, Ty Dolla Sign, Lil Durk, Kevin Gates, Troy Ave, Vic Mensa, Jon Connor, Lil Bibby, Jarren Benton and August Alsina. [21]
2015 Fetty Wap, Dej Loaf, Raury, Kidd Kidd , OG Maco, Shy Glizzy, K Camp, Vince Staples, Tink and GoldLink. [22]
2016 Lil Uzi Vert, Lil Yachty , Kodak Black, Denzel Curry, G Herbo, Dave East, Lil Dicky, Anderson .Paak, Desiigner and 21 Savage. [23]
2017 Kamaiyah, A Boogie wit da Hoodie, PnB Rock, Playboi Carti, Aminé, Kap G, Kyle, Ugly God, MadeinTYO and XXXTentacion . [24]
2018 [lower-alpha 2] Ski Mask the Slump God, Lil Pump, Smokepurpp, JID, Stefflon Don, BlocBoy JB, YBN Nahmir, Wifisfuneral and Trippie Redd. [27] [28]
2019 Comethazine, Tierra Whack, DaBaby, Lil Mosey, Roddy Ricch, Cordae, YK Osiris, Rico Nasty, Gunna, Blueface and Megan Thee Stallion. [29]
2020 [lower-alpha 3] Polo G, Chika, NLE Choppa, Jack Harlow, Lil Keed, Lil Tjay, Fivio Foreign, Calboy, Rod Wave, Baby Keem, 24kGoldn and Latto. [32]
2021 42 Dugg, Flo Milli, Morray, Pooh Shiesty, Lakeyah, Coi Leray, Toosii, Blxst, DDG, Rubi Rose and Iann Dior. [33]
2022 Nardo Wick, SoFaygo, Babyface Ray, Big Scarr, Big30, Kali, KenTheMan, Cochise, KayCyy, Doechii, Saucy Santana and BabyTron . [34]
2023 Finesse2tymes, Lola Brooke, Rob49, Fridayy, GloRilla, 2Rare, SleazyWorld Go, Central Cee, Real Boston Richey, Luh Tyler, TiaCorine and DC the Don . [35]

Notes

  1. 1 2 3 4 From 2007 to 2011, there was no such thing as a 10th spot winner.
  2. ↑ In 2018, there was not a 10th spot pick as Lil Skies and his replacement, Rich the Kid both declined the list. [25] [26]
  3. ↑ In 2020, Pop Smoke was the first freshman selected for the list, but died before attending the photoshoot. [30] [31]

Additions to the list

Occasionally, the Freshman Class list may contain extra additions to include more rappers. The 2011, 2013, 2019 and 2021 Freshman Class lists, for example, had 11 rappers. In the case for the 2013 list, XXL added an honorary extra spot for Chicago rapper Chief Keef due to the artist being in a six-day jail stint and therefore being unable to attend the photo shoot in New York City. [19] In 2014, 2020, 2022 and 2023 the Freshman Class lists included 12 rappers.

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