Xerjoff

Last updated

Xerjoff
Industry Fragrance
Founded2007;16 years ago (2007) in Turin, Italy
Founders
  • Sergio Momo
  • Dominique Salvo
Headquarters
Turin
,
Italy
Key people
Website xerjoff.com

Xerjoff is an Italian fragrance company from Turin founded in 2007.

Contents

History

Xerjoff was founded in Turin in 2007 by Sergio Momo and Dominique Salvo. [1] The name comes from "Joff", a nickname for Momo from his Slavic grandmother, which was extended to "Sir Joff" by English colleagues. [2] Momo, a former painter and designer, studied perfumery in Grasse in 2005. [1] Andrea Tessitore became the company's president in July 2018. [1] [3] As of 2019, the brand's "commercial heart" is in London, where it generates one fifth of its revenue. [1]

Some of Xerjoff's perfumes have been created with various partners. Save Me was announced in January 2021 for Brian May's Save Me Trust as part of Xerjoff's charity fundraising collection Spray to Help. [4] [5] Scent of Dark was released with Tommy Iommi alongside a song of the same name in November 2021. [6] Xerjoff has sponsored the ATP Finals since the tournament moved to Turin in 2021, releasing tennis-inspired scents each year. [7]

Related Research Articles

Eau de Cologne, or simply cologne, is a perfume originating from Cologne, Germany. Originally mixed by Johann Maria Farina in 1709, it has since come to be a generic term for scented formulations in typical concentration of 2–5% and also more depending upon its type of essential oils or a blend of extracts, alcohol, and water. In a base of dilute ethanol (70–90%), eau de cologne contains a mixture of citrus oils, including oils of lemon, orange, tangerine, clementine, bergamot, lime, grapefruit, blood orange, bitter orange, and neroli. It can also contain oils of lavender, rosemary, thyme, oregano, petitgrain, jasmine, olive, oleaster, and tobacco.

<span class="mw-page-title-main">Bottega Veneta</span> Italian luxury fashion house

Bottega Veneta is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances.

<span class="mw-page-title-main">Brioni (brand)</span> Italian fashion house

<span class="mw-page-title-main">Britney Spears products</span> Products endorsed by Britney Spears

American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.

<span class="mw-page-title-main">Olivia Giacobetti</span> French perfumer

Olivia Giacobetti is a French perfumer. She has an independent line called Iunx and has also created fragrances for Diptyque, L'Artisan Parfumeur, Guerlain, and Hermès, among other lines. She is particularly known for a refined style as well as innovation such as her novel use of fig in perfumery, popularizing the note beginning in the mid-1990s. She is among the perfumers who became prominent in a late-20th and early-21st-century turn toward the "nose" behind the scent and independent lines that foreground these creators, a shift away from perfumes sold by fashion labels or celebrities in other fields.

Bertrand Duchaufour is a French perfumer. He has had a prolific career, beginning in Grasse at Lautier Florasynth and continuing for a number of fragragrance firms as well as working independently and as the house perfumer for L'Artisan Parfumeur. He has drawn praise for niche perfume creations as well as mainstream hits.

<span class="mw-page-title-main">Trussardi</span> Italian fashion company

Trussardi is an Italian luxury fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories.

<span class="mw-page-title-main">Truth or Dare by Madonna</span> American lifestyle brand by Madonna

Truth or Dare by Madonna is a lifestyle brand by American singer Madonna. It is the second enterprise from MG Icon LLC, a joint venture between Madonna, her manager Guy Oseary and Iconix Brand Group. This is the second brand from the venture after Material Girl, which is a fashion line designed by Madonna and her daughter Lourdes and launched in 2010. Initially the line will be launched with handbags, footwear, accessories, intimates and fragrances.

<span class="mw-page-title-main">Love and Glamour</span> 2010 perfume endorsed by Jennifer Lopez

Love and Glamour is a women's eau de toilette fragrance endorsed by American entertainer Jennifer Lopez.

<span class="mw-page-title-main">The Art and Olfaction Awards</span>

The Art and Olfaction Awards are a non-profit award mechanism designed to celebrate excellence in international artisan, experimental and independent perfumery and olfactory art through a yearly blind-judged competition.

Byredo is a Swedish company that produces fragrances, leather goods, and accessories. Byredo is a portmanteau of "By Redolence". It was founded in Stockholm in 2006 by Ben Gorham. Its first collection of handbags and other accessories debuted at Paris Fashion Week in September 2017.

Ormonde Jayne is a London-based niche perfume house founded by Linda Pilkington in 2000. Begun as a line of scented candles, the house now makes perfumes as well. The perfumes are created by Pilkington and Geza Schoen.

Alberto Morillas is a Spanish perfumer. He is a master perfumer at Swiss fragrance and flavor firm dsm-firmenich, where his notable creations have included Calvin Klein CK One, Giorgio Armani Acqua di Giò and Marc Jacobs Daisy. He has an independent line called Mizensir.

Niche perfume is an alternative to mass perfume production. Niche is limited by the clientele and therefore with a limited sale range, thus the goal of niche houses is not to sell as much as possible.

Aedes de Venustas is a niche perfume store and fragrance line. Aedes has operated in Manhattan since 1995. The house perfume line launched in 2012, although there was an earlier collaboration with L'Artisan Parfumeur creating a home fragrance (2005) and perfume (2008) also named Aedes de Venustas.

<span class="mw-page-title-main">Christine Nagel</span> Swiss perfumer

Christine Nagel is a Swiss perfumer. She has served as the in-house perfumer at Hermès since 2016. Prior to joining Hermès she created designer perfume hits like Narciso Rodriguez for Her and Miss Dior Chérie (2005), as well as niche perfume like Wood Sage & Sea Salt, one of 47 perfumes she created for Jo Malone London. She has been recognized with awards from the Fragrance Foundation France, the François Coty Foundation, and the Marie Claire International Fragrance Awards.

<span class="mw-page-title-main">Tom Ford (brand)</span> Italian-American luxury fashion house founded by fashion designer Tom Ford in 2005

Tom Ford SA is a luxury fashion house founded by designer Tom Ford in 2005. Its product line features ready-to-wear and made-to-measure offerings, as well as footwear, accessories, and handbags.

<span class="mw-page-title-main">Fracas (perfume)</span> 1948 tuberose perfume by Germaine Cellier for Robert Piguet

Fracas is a 1948 perfume created by French perfumer Germaine Cellier for French fashion designer Robert Piguet. It is based on the scent of tuberose, a pungent small white flower. A landmark fragrance, it has spawned many imitators and as of 2021 has been in production for more than 70 years later.

Christina Aguilera Fragrances is a perfume brand by American singer-songwriter Christina Aguilera. It was founded in 2007 in a deal with Procter & Gamble (P&G), who manufactured the products until 2016, after its production and distribution rights were bought out by Elizabeth Arden, Inc. In addition to fragrances, the brand has also worked with the production and sale of other cosmetics, including body lotions, body sprays, bath gels, and deodorants.

References

  1. 1 2 3 4 Desimio, Carola (21 June 2023). "Così Xerjoff sta rivoluzionando il mercato dei profumi di lusso" [How Xerjoff is revolutionizing the luxury perfume market]. Forbes Italia (in Italian). Retrieved 24 November 2023.
  2. Galbiati, Laura (20 April 2023). "Xerjoff punta a 50 milioni di fatturato nel 2023 e pensa a possibili acquisizioni". Fashion Network (in Italian). Retrieved 24 November 2023.
  3. Galbiati, Laura (23 July 2018). "Andrea Tessitore è il nuovo AD di Xerjoff Group". Fashion Network (in Italian). Retrieved 24 November 2023.
  4. Driver (19 July 2023). "The Ultra-Luxe Perfume Brand Bringing Together High End Fragrance And Philanthropy". Elle UK . Retrieved 23 November 2023.
  5. Brandle, Lars (11 January 2021). "Brian May Launches Wildlife Fundraising Fragrance 'Save Me'". Billboard . Retrieved 23 November 2023.
  6. Owen, Matt (25 November 2021). "Tony Iommi shares first new music in 8 years, Scent of Dark, accompanied by his own fragrance". Guitar World . Retrieved 24 November 2023.
  7. Paudice, Alessandra (16 November 2023). "Che profumo ha il tennis?" [What does tennis smell like?]. Vanity Fair Italy (in Italian). Retrieved 24 November 2023.