 US logo of Yogi Tea | |
| Type | Private |
|---|---|
| Industry | Beverage |
| Founded | 1984 |
| Headquarters | Portland and Eugene, Oregon, U.S. and Hamburg, Germany |
| Products | Tea/herbal infusions |
Number of employees | c. 325 |
| Website | www.yogitea.com www.yogiproducts.com |
Yogi Tea is an American brand offering organic herbal, green and black tea blends. The company is privately held and operated in North America by East West Tea Company, LLC and YOGI TEA GmbH for Europe.
Yogi Tea was established in 1984 by Yogi Bhajan, a Kundalini yoga instructor and purported sexual assailant [1] whose students named the tea brand. [2] [3] Bhajan formulated the tea blend's original recipe which is based on Ayurvedic medicine. It consists of cinnamon, cardamom, ginger, cloves and black pepper. [4] [5]
East West Tea Company, LLC currently owns Yogi Tea.
In 2018, the brand moved its American manufacturing operations from Springfield, Oregon, to a new LEED-certified facility in Eugene, Oregon. The brand also has a satellite sales and marketing office in Portland, Oregon. Yogi Tea is a sponsor of NPR programs. [6]
In Europe, the company manufactures in Imola, Italy, and has offices in Hamburg, Germany. In Europe, the company name is YOGI TEA GmbH.
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