Zealong

Last updated

Zealong
Zealong logo.jpg
Product type Tea
OwnerZealong
Country New Zealand
Introduced1996
Website www.zealong.com

Zealong is a New Zealand tea company based in Hamilton, New Zealand. Zealong was the first commercial tea plantation in New Zealand, [1] specialising in high-quality loose teas, green, oolong, and black tea. Zealong are organic or conversion organic certified, Halal certified, and ISO 22000 / HACCP certified.

The climate, terroir, and lack of heavy frost in Hamilton [2] aid in growing the camellia sinensis tea plant [3] and encouraged initial propagation trials in 1996. In January 2010, the company opened a restaurant on its plantation, Camellia Tea House. The same year, Zealong gift boxes were voted world's best packaging by "The Dieline", a prominent package design website. [4]

A successful export company [5] and a Waikato icon cited for its innovative approach, [6] ambition [7] and support to the local economy, Zealong has attracted media attention overseas, particularly in China [8] [9] and Taiwan, [10] the origin of this type of tea. A popular New Zealand investigation programme, Campbell Live, showcased Zealong in 2009 [11] and case-studied the company as part of their subject on counterfeit products and the historical drought that hit the country in 2013. [12] In September 2016, Zealong signed an export agreement with German tea retailer TeeGschwendner. [13]

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References

  1. "New Zealand Herald". 30 November 2012. Archived from the original on 25 February 2013. Retrieved 26 February 2013.
  2. "Zealong seeks residents tolerance over frost fight" . Retrieved 26 February 2013.
  3. "Time for tea: New Zealanders and tea". Archived from the original on 8 April 2016. Retrieved 26 February 2013.
  4. "Zealong's gift box voted world's best". packaging design. Archived from the original on 6 February 2013. Retrieved 26 February 2013.
  5. "Zealong's tea eyes new markets" . Retrieved 16 January 2014.
  6. "Science Learn showcases tea company's innovative spirit". Archived from the original on 16 January 2014. Retrieved 16 January 2014.
  7. "Prime Minister John Key's official Twitter account" . Retrieved 12 February 2015.
  8. "China's CCTV4 on New Zealand tea company". YouTube . Archived from the original on 25 June 2014. Retrieved 16 January 2014.
  9. "China's CTITV discovers New Zealand tea". YouTube . Retrieved 16 January 2014.
  10. "Taiwanese Set TV explores New Zealand tea". YouTube . Archived from the original on 25 June 2014. Retrieved 16 January 2014.
  11. "Campbell Live: Tea time". YouTube . Archived from the original on 25 June 2014. Retrieved 16 January 2014.
  12. "New Zealand's only tea plantation coping with drought" . Retrieved 16 January 2014.
  13. "Zealong tea signs German trade deal". Stuff. Retrieved 20 September 2018.