Zylom

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Zylom is a distributor of casual games for PC and Mac computers, as well as for devices like mobile phones and tablets. Based in Eindhoven, the Netherlands, Zylom delivers casual games throughout Europe. Zylom offers both online and downloadable games through its own direct-to-consumer website www.zylom.com, which has more than 800 different games to play and download. It also has a mobile website with games for tablets and mobile devices. Zylom also develops and publishes several of its own popular casual games, such as the Delicious series, the Campfire Legends series, and Heart’s Medicine.

A casual game is a video game targeted at or used by casual gamers. Casual games may exhibit any type of gameplay or genre. They are typically distinguished by simple rules and by reduced demands on time and learned skill, in contrast to more complex hardcore games. They typically impose low production and distribution costs on the producer.

Eindhoven City and municipality in North Brabant, Netherlands

Eindhoven is the fifth-largest city and a municipality of the Netherlands. It had a population of 229,126 in 2018, making it the largest city in the province of North Brabant, although 's-Hertogenbosch is its capital. Eindhoven was originally located at the confluence of the Dommel and Gender.

Netherlands Constituent country of the Kingdom of the Netherlands in Europe

The Netherlands is a country located mainly in Northwestern Europe. The European portion of the Netherlands consists of twelve separate provinces that border Germany to the east, Belgium to the south, and the North Sea to the northwest, with maritime borders in the North Sea with Belgium, Germany and the United Kingdom. Including three island territories in the Caribbean Sea—Bonaire, Sint Eustatius and Saba— it forms a constituent country of the Kingdom of the Netherlands. The official language is Dutch, but a secondary official language in the province of Friesland is West Frisian.

Contents

The company was purchased by RealNetworks and folded into their GameHouse division.

RealNetworks company

RealNetworks, Inc. is a provider of Internet streaming media delivery software and services based in Seattle, Washington, United States. The company also provides subscription-based online entertainment services and mobile entertainment and messaging services.

GameHouse casual game developer, publisher, digital video game distributor, and portal, based in Seattle, Washington, United States

GameHouse is a casual game developer, publisher, digital video game distributor, and portal, based in Seattle, Washington, United States.

Games

The games on the Zylom website are divided into online games and downloadable games. The online versions of the game are only trials, with various restrictions for the player (such as shortened time period or levels he/she can play) unless he/she purchases the full game.

Although Zylom.com is not a free gaming site, it still uses third-party ads for its online trial games. The advertising consist of not only regular images and flash animations, but also constant in-game ads. These ads pause the trial of the game for an amount of time while displaying themselves, and the player is forced to wait until the ad finishes before returning to the game. This form of advertising during gameplay can easily irritate some players and spoil their gaming experience.

The downloadable versions of games are called Deluxe games. These games are not for free, but only available through direct payment to the site, or by having a paid subscription plan. A player can still download and use a trial of a game, in which they can only play the game for 30 minutes. As in many vendors' offers, the way this site presents its downloadable trials may be confusing for some people, meaning that the player can be fooled that they are about to actually download a full, unrestricted game for free.

Zylom claims to release new online and download games every week. Most of the games offered by Zylom are, according to them, fully localized in 8 languages (English, French, Spanish, German, Dutch, Swedish, Italian and Portuguese).

English language West Germanic language

English is a West Germanic language that was first spoken in early medieval England and eventually became a global lingua franca. Named after the Angles, one of the Germanic tribes that migrated to the area of Great Britain that would later take their name, England, both names ultimately deriving from the Anglia peninsula in the Baltic Sea. It is closely related to Frisian and Low Saxon, and its vocabulary has been significantly influenced by other Germanic languages, particularly Norse, and to a greater extent Latin and French.

French language Romance language

French is a Romance language of the Indo-European family. It descended from the Vulgar Latin of the Roman Empire, as did all Romance languages. French evolved from Gallo-Romance, the spoken Latin in Gaul, and more specifically in Northern Gaul. Its closest relatives are the other langues d'oïl—languages historically spoken in northern France and in southern Belgium, which French (Francien) has largely supplanted. French was also influenced by native Celtic languages of Northern Roman Gaul like Gallia Belgica and by the (Germanic) Frankish language of the post-Roman Frankish invaders. Today, owing to France's past overseas expansion, there are numerous French-based creole languages, most notably Haitian Creole. A French-speaking person or nation may be referred to as Francophone in both English and French.

Spanish language Romance language

Spanish or Castilian, is a Western Romance language that originated in the Castile region of Spain and today has hundreds of millions of native speakers in the Americas and Spain. It is a global language and the world's second-most spoken native language, after Mandarin Chinese.

The main casual game categories offered are:

Subscriptions

Zylom offers two paid subscription models called FunPass and FunTicket.

FunPass is a paid subscription which allows players to download and play all Deluxe games with no restrictions. In principle, it works like a library card; players can "borrow" as many games as they would like during their paid subscription period, but do not purchase any individual games.

At the end of 2013 Zylom introduced a new paid subscription type: FunTicket. This paid subscription allows players to own for free one full game each month that (in contrary to FunPass) they can keep it forever, and a 30% discount on any other game purchase.

Both paid subscriptions use an automatic renewal at the end of the subscription period. That means that the player has to manually cancel the paid subscription right before its end, otherwise they will be charged an additional subscription period which will be automatically applied afterwards. Although the site typically informs the user for this subscription behaviour, it can be very easy for him/her to not notice it and be charged additionally without his/her will.

History

Zylom was founded in Eindhoven, the Netherlands, in 2001. Due to the success of the company it expanded fast and just a couple of years later in 2006, it was acquired by the American RealNetworks Inc.. In 2011, RealNetworks came up with one name for all their game websites, GameHouse. Zylom became part of GameHouse too, but because of the popular and well-known name of the company, it stayed Zylom for their consumers. In 2012 Zylom’s in-house game studio was closed, but Zylom still continues to develop their own game titles like the Delicious series.

<i>Delicious</i> (video game series) series of time management casual games

Delicious is a series of time management casual games that is developed by Zylom Studios and later on by Gamehouse Studios. From the 7th game onwards, the games are developed by Gamehouse Studios and Blue Giraffe.

The nine founders of Zylom had a hard time making the website profitable in the first years. Releasing Deluxe games, advertisements, and a change of target audience was the answer. In the beginning, Zylom mainly focused on online games for young men, until extensive research revealed their games were mostly played by women. The company decided to change their target audience and focused more and more on download games that were suitable for female players. Nowadays Zylom is strongly related to www.gamehouse.com, www.realnetworks.com, and www.atrativa.com.br

Awards

Company information

Type: Subsidiary
Founded: 2001 (Eindhoven)
Headquarters: Eindhoven, the Netherlands
Industry: Casual Games/Casual Online/Video Games Developer/Publisher/Distributor
Employees: 50 – 70
Website: www.zylom.com

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References

  1. "Deloitte Technology Fast 500".
  2. "Website of the Year".