1740 Broadway | |
---|---|
Former names | Mutual of New York Building |
General information | |
Coordinates | 40°45′54″N73°58′54″W / 40.765063°N 73.981649°W |
Completed | 1950 |
Owner | EQ Office |
Height | |
Antenna spire | 514 ft (157 m) |
Roof | 375 ft (114 m) |
Technical details | |
Floor count | 26 |
Floor area | approx. 600,000 sq ft (56,000 m2) |
Lifts/elevators | 14 (13 passenger, 1 freight) |
Design and construction | |
Architect(s) | Shreve, Lamb & Harmon Associates |
1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building on the east side of Broadway, between 55th and 56th Streets, in the Midtown Manhattan neighborhood of New York City. [1] The building is owned by EQ Office and shares a city block with the Park Central Hotel.
Mutual of New York built the structure in 1950 for its corporate headquarters and hired Shreve, Lamb and Harmon to design it. It left the building after being acquired by AXA. Mutual Insurance had been renamed MONY Life Insurance Company in 1998. [2] The building was completely renovated in 2007. [1]
Its most famous attribute was once a sign at the top of its facade which advertised for Mutual of New York, the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being red neon lighting which was twice the size of the rest. It was in this form that the sign served as both the inspiration for Tommy James and the Shondells' 1968 hit single "Mony Mony" and as a motif in Midnight Cowboy . The subsequent version was the corporate logo, which was the insurance company's acronym with a dollar sign inside the "O." [3] [4]
The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its street address. The numerals, 8+1⁄2 feet (2.6 meters) tall and in Futura typeface, are illuminated at night by light-emitting diodes. [4]
Perched on the roof is the Weather Star, a 150-foot (46 m) tower of lights topped with a star-shaped weather beacon which was built by Artkraft Strauss. The star was green if the following day's weather forecast was fair, orange for cloudy, flashing orange for rain, and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but is no longer used for meteorological forecasting purposes. An electronic digital board with four sides that has always shown the time and temperature is located at the base of the tower. [4]
Midnight Cowboy is a 1969 American drama film directed by John Schlesinger, adapted by Waldo Salt from the 1965 novel of the same name by James Leo Herlihy. The film stars Dustin Hoffman and Jon Voight, with supporting roles played by Sylvia Miles, John McGiver, Brenda Vaccaro, Bob Balaban, Jennifer Salt, and Barnard Hughes. Set in New York City, Midnight Cowboy depicts the unlikely friendship between two hustlers: naïve sex worker Joe Buck (Voight), and ailing con man Rico Rizzo (Hoffman), referred to as "Ratso".
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Shreve, Lamb, and Harmon, founded as Shreve & Lamb, was an architectural firm best known for designing the Empire State Building, the tallest building in the world at the time of its completion in 1931. The firm was prominent in the proliferation of Art Deco architecuture in New York City.
A weather beacon is a beacon that indicates the local weather forecast in a code of colored or flashing lights. Often, a short poem or jingle accompanies the code to make it easier to remember.
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The Crowne Plaza Times Square Manhattan is a hotel at 1601 Broadway, between 48th and 49th Streets, in the Theater District of Midtown Manhattan in New York City. The hotel is operated by third-party franchisee Highgate and is part of the Intercontinental Hotels Group's Crowne Plaza chain. It has 795 guestrooms.
The Equitable Towers, formerly Axa Towers, are two commercial office buildings in Syracuse, New York. The towers were originally named the MONY Towers when they were built by Carrier Corporation, and renamed when Axa acquired the MONY group in 2004. They were renamed Equitable Towers in 2020, after Axa was no longer the majority owner of Equitable. The buildings serve as offices for New York–based Equitable Holdings, and have illuminated logos on top.
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