Behavioural sciences

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The behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world. It involves the systematic analysis and investigation of human and animal behaviour through naturalistic observation, controlled scientific experimentation and mathematical modeling. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation. [1] Examples of behavioural sciences include psychology, psychobiology, criminology, anthropology, sociology, economics, and cognitive science. Generally, behavioural science primarily seeks to generalise about human behaviour as it relates to society and its impact on society as a whole. [2]

Contents

Behavioural Science Disciplines

Behavioral science is composed of three different disciplines of social science and those disciplines are anthropology, psychology, and sociology. Behavioral science is one of the only disciplines that have all three different disciplines all in one. [3] Behavioral science focuses on human behavior by using some of the great findings by anthropologists, psychologists, and sociologists. Behavioral scientists use many different techniques that were founded by the three different disciplines of social science and all of this helps the study of human behavior. Human behavior is an ever growing topic and it is one that is not fully understood yet. Behavioral science aims to get to the bottom of human behavior and come to grips with everything that it sets out to achieve. [4]

Categories

Behavioural sciences include two broad categories: neural Information sciences and social Relational sciences.

Information processing sciences deal with information processing of stimuli from the social environment by cognitive entities in order to engage in decision making, social judgment and social perception for individual functioning and survival of organism in a social environment. These include psychology, cognitive science, behaviour analysis, psychobiology, neural networks, social cognition, social psychology, semantic networks, ethology, and social neuroscience. [5]

On the other hand, relational sciences deal with relationships, interaction, communication networks, associations and relational strategies or dynamics between organisms or cognitive entities in a social system. These include fields like sociological social psychology, social networks, dynamic network analysis, agent-based model, behaviour analysis, and microsimulation.

Sociology

Sociology involves the scientific examination of society, encompassing the study of culture, social relationships, and interactions. It includes the research and analysis of social patterns and processes, exploring the impact of the social world on our thoughts, emotions, and behaviors. The primary focus of sociology is to comprehend the dynamics of society. With this insight, people are in a better position to influence and navigate through society, also gaining a deeper understanding of themselves in the process. This knowledge also plays a crucial role in decision-making. [6]

Coined by Auguste Comte in the 1830s, the term sociology originally referred to a constructed science that would unify all knowledge about human activity. The discipline emerged as a response to societal changes. There were many changes and advancements made in Western Europe during the eighteenth and nineteenth centuries. Changes like the invention of the steam engine would then alter the way in which society functioned. Starting with Auguste Comte, today sociology is studied all around the world. [6]

Anthropology

The focus and research methods used in Anthropology provide the Behavioral Sciences with a more comprehensive understanding of the cultural, environmental, and biological factors that influence human behavior. Ethnography is a research method developed by anthropologists that involves the study of the social behaviors of a people in their own environment using firsthand observations, interviews, and observer participation. The data collected by using the ethnographic method is primarily qualitative, but rich in context providing the perspective of those within the group. [7]

Anthropologists now perform field research in the digital realm. Society’s behaviors are data tracked digitally by entities in areas that include government, healthcare, and retail. Ruckenstein and Schull referred to this phenomenon as the datafication of the world. With the rise of fitness and mobile devices, anthropologists can study behavior by collecting substantial amounts of quantifiable data and performing data analysis from individuals and data collection sites. [8]

Anthropologists have adopted the use of algorithms to mine data patterns related to behavior from large data sets. They study activities of users of social media sites to understand how like-minded individuals using these sites form new subgroups. Anthropologists are looking forward to one day enlisting the help of Artificial intelligence (AI) to perform anthropological research. Currently, AI does not have the capability to fully understand how to analyze data using an anthropological perspective. [9]

Psychology

A lot of people are unaware of how vast the concept of behavioral science is, with psychology being just one of its many branches. The theory of behavioral psychology describes how an individual's environment can alter their thoughts and behavior. Several observations have been made to test the validity of this idea, and the results show that many individuals alter their behavior depending on both their surroundings and who they are with. The mind modifies its thought processes in response to seemingly insignificant changes, yet they are not.  Psychology is, as we all know, the study of the mind and behavior.

John A. Mills has helped us grasp the complexity of behaviorism and provided us with an understanding of cognitive psychology, which explains how individual minds function. These insights have influenced our understanding of psychology in behavioral science. We now know that while individual behaviors may vary, they all seem to lead to the same result. According to Mills, this behaviorism was first tested on animals and later on humans, with essentially the same results of changing based on environmental changes. Additionally, he provided a mother-daughter connection example in this book that encapsulates psychology in action. We need to develop a reciprocal relationship in order for that trustworthy relationship to flourish. Given this example, it is clear that, as we develop as people, we require the assurance and ongoing development of every relationship we come into contact with.

Because the nature of the mind is ever-evolving, it is crucial to fully comprehend the current study on the relationship between behavioral science and psychology.

Future of Behavioral Science

As one cannot entirely predict the precise future of science, Skinner has shined some light onto no predictable possible future direction, but there has been research that argues. Chance [10] promoted behavior science and technology as a means of enhancing societal human development, also solving global and cultural issues. Gradually, this optimism had given way to the awareness that behavior science was actually demonstrating how unlikely it was that such issues would be resolved in time to prevent a host of potential catastrophes. Chance identified possible behavioral occurrences that seem to get in the way of large-scale, efficiently executed problem-solving behaviors. [11]

Robila [12] explains how using modern technology to study and understand behavioral patterns on a greater scale, such as artificial intelligence, machine learning, and greater data has a future in brightening up behavioral science assistance/ research. Creating cutting-edge therapies and interventions with immersive technology like virtual reality/ AI would also be beneficial to behavioral science future(s). These concepts are only a hint of the many paths behavioral science may take in the future.

Applications

Insights from several pure disciplines across behavioural sciences are explored by various applied disciplines and practiced in the context of everyday life and business. [13]

Consumer behaviour, for instance, is the study of the decision making process consumers make when purchasing goods or services. It studies the way consumers recognise problems and discover solutions. Behavioural science is applied in this study by examining the patterns consumers make when making purchases, the factors that influenced those decisions, and how to take advantage of these patterns.

Organisational behaviour is the application of behavioural science in a business setting. It studies what motivates employees, how to make them work more effectively, what influences this behaviour, and how to use these patterns in order to achieve the company's goals. Managers often use organisational behaviour to better lead their employees.

Using insights from psychology and economics, behavioural science can be leveraged to understand how individuals make decisions regarding their health and ultimately reduce disease burden through interventions such as loss aversion, framing, defaults, nudges, and more.

Other applied disciplines of behavioural science include operations research and media psychology.

Differentiation from social sciences

The terms behavioural sciences and social sciences are interconnected fields [14] that both study systematic processes of behaviour, but they differ on their level of scientific analysis for various dimensions of behaviour. [15]

Behavioural sciences abstract empirical data to investigate the decision process and communication strategies within and between organisms in a social system. This characteristically involves fields like psychology, social neuroscience, ethology, and cognitive science. In contrast, social sciences provide a perceptive framework to study the processes of a social system through impacts of a social organisation on the structural adjustment of the individual and of groups. They typically include fields like sociology, economics, public health, anthropology, demography, and political science. [1]

Many subfields of these disciplines test the boundaries between behavioural and social sciences. For example, political psychology and behavioural economics use behavioural approaches, despite the predominant focus on systemic and institutional factors in the broader fields of political science and economics.

See also

Related Research Articles

<span class="mw-page-title-main">Anthropology</span> Scientific study of humans, human behavior, and societies

Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values. A portmanteau term sociocultural anthropology is commonly used today. Linguistic anthropology studies how language influences social life. Biological or physical anthropology studies the biological development of humans.

<span class="mw-page-title-main">Cultural anthropology</span> Branch of anthropology focused on the study of cultural variation among humans

Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.

Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 18th century. In addition to sociology, it now encompasses a wide array of academic disciplines, including anthropology, archaeology, economics, human geography, linguistics, management science, communication science, psychology and political science.

Bounded rationality is the idea that rationality is limited when individuals make decisions, and under these limitations, rational individuals will select a decision that is satisfactory rather than optimal.

<span class="mw-page-title-main">Ethnography</span> Systematic study of people and cultures

Ethnography is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior.

Sociocultural anthropology is a term used to refer to social anthropology and cultural anthropology together. It is one of the four main branches of anthropology. Sociocultural anthropologists focus on the study of society and culture, while often interested in cultural diversity and universalism.

Behavioral geography is an approach to human geography that examines human behavior by separating it into different parts. In addition, behavioral geography is an ideology/approach in human geography that makes use of the methods and assumptions of behaviorism to determine the cognitive processes involved in an individual's perception of or response and reaction to their environment. Behavioral geographers focus on the cognitive processes underlying spatial reasoning, decision making, and behavior.

Affective science is the scientific study of emotion or affect. This includes the study of emotion elicitation, emotional experience and the recognition of emotions in others. Of particular relevance are the nature of feeling, mood, emotionally-driven behaviour, decision-making, attention and self-regulation, as well as the underlying physiology and neuroscience of the emotions.

In epistemology, and more specifically, the sociology of knowledge, reflexivity refers to circular relationships between cause and effect, especially as embedded in human belief structures. A reflexive relationship is multi-directional when the causes and the effects affect the reflexive agent in a layered or complex sociological relationship. The complexity of this relationship can be furthered when epistemology includes religion.

<span class="mw-page-title-main">Field research</span> Collection of information outside a laboratory, library or workplace setting

Field research, field studies, or fieldwork is the collection of raw data outside a laboratory, library, or workplace setting. The approaches and methods used in field research vary across disciplines. For example, biologists who conduct field research may simply observe animals interacting with their environments, whereas social scientists conducting field research may interview or observe people in their natural environments to learn their languages, folklore, and social structures.

The history of the social sciences has origin in the common stock of Western philosophy and shares various precursors, but began most intentionally in the early 18th century with the positivist philosophy of science. Since the mid-20th century, the term " social science" has come to refer more generally, not just to sociology, but to all those disciplines which analyze society and culture; from anthropology to psychology to media studies.

Psychological anthropology is an interdisciplinary subfield of anthropology that studies the interaction of cultural and mental processes. This subfield tends to focus on ways in which humans' development and enculturation within a particular cultural group—with its own history, language, practices, and conceptual categories—shape processes of human cognition, emotion, perception, motivation, and mental health. It also examines how the understanding of cognition, emotion, motivation, and similar psychological processes inform or constrain our models of cultural and social processes. Each school within psychological anthropology has its own approach.

The following outline is provided as a topical overview of science; the discipline of science is defined as both the systematic effort of acquiring knowledge through observation, experimentation and reasoning, and the body of knowledge thus acquired, the word "science" derives from the Latin word scientia meaning knowledge. A practitioner of science is called a "scientist". Modern science respects objective logical reasoning, and follows a set of core procedures or rules to determine the nature and underlying natural laws of all things, with a scope encompassing the entire universe. These procedures, or rules, are known as the scientific method.

Cognitive anthropology is an approach within cultural anthropology and biological anthropology in which scholars seek to explain patterns of shared knowledge, cultural innovation, and transmission over time and space using the methods and theories of the cognitive sciences often through close collaboration with historians, ethnographers, archaeologists, linguists, musicologists, and other specialists engaged in the description and interpretation of cultural forms. Cognitive anthropology is concerned with what people from different groups know and how that implicit knowledge, in the sense of what they think subconsciously, changes the way people perceive and relate to the world around them.

The following outline is provided as an overview of and topical guide to anthropology:

Information behavior is a field of information science research that seeks to understand the way people search for and use information in various contexts. It can include information seeking and information retrieval, but it also aims to understand why people seek information and how they use it. The term 'information behavior' was coined by Thomas D. Wilson in 1982 and sparked controversy upon its introduction. The term has now been adopted and Wilson's model of information behavior is widely cited in information behavior literature. In 2000, Wilson defined information behavior as "the totality of human behavior in relation to sources and channels of information".

The following outline is provided as an overview of and topical guide to social science:

Social anthropology is the study of patterns of behaviour in human societies and cultures. It is the dominant constituent of anthropology throughout the United Kingdom and much of Europe, where it is distinguished from cultural anthropology. In the United States, social anthropology is commonly subsumed within cultural anthropology or sociocultural anthropology.

<span class="mw-page-title-main">Social network</span> Social structure made up of a set of social actors

A social network is a social structure made up of a set of social actors, sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.

Evolutionary psychology has traditionally focused on individual-level behaviors, determined by species-typical psychological adaptations. Considerable work, though, has been done on how these adaptations shape and, ultimately govern, culture. Tooby and Cosmides (1989) argued that the mind consists of many domain-specific psychological adaptations, some of which may constrain what cultural material is learned or taught. As opposed to a domain-general cultural acquisition program, where an individual passively receives culturally-transmitted material from the group, Tooby and Cosmides (1989), among others, argue that: "the psyche evolved to generate adaptive rather than repetitive behavior, and hence critically analyzes the behavior of those surrounding it in highly structured and patterned ways, to be used as a rich source of information out of which to construct a 'private culture' or individually tailored adaptive system; in consequence, this system may or may not mirror the behavior of others in any given respect.".

References

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Selected bibliography