La Fauxmagerie

Last updated

La Fauxmagerie Ltd
FormationJanuary 11, 2019;5 years ago (2019-01-11) [1]
HeadquartersShoreditch, London
Website lafauxmagerie.com

La Fauxmagerie Ltd [1] (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop. [2] [3] It sells plant-based substitutes for dairy cheese, [4] operating a retail store in London's Shoreditch area as well as selling online and wholesale. [5] Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta. [6] La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them [3] over the use of the phrase "plant-based cheese". [6] It is operated by the Welsh [7] [8] siblings Rachel and Charlotte Stevens. Both founders follow a vegan diet and play an active role in the day to day running of their Shoreditch store and product development. [6]

History

Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products. They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following, outgrowing their first store within 6 months. [4] They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month. [9]

La Fauxmagerie grew significantly in its first 3 years, expanding their retail and online offering, launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store. In May 2022, the company started supplying Waitrose supermarkets. [10]

In 2023, Purezza acquired a majority stake in the company. [11]

Related Research Articles

<span class="mw-page-title-main">Veganism</span> Way of living that avoids the use of animals

Veganism is the practice of abstaining from the use of animal products—particularly in diet—and an associated philosophy that rejects the commodity status of animals. A person who follows the diet or philosophy is known as a vegan.

<span class="mw-page-title-main">Brie</span> Variety of French soft cheese

Brie is a soft cow's-milk cheese named after Brie, the French region from which it originated. It is pale in color with a slight grayish tinge under a rind of white mould. The rind is typically eaten, with its flavor depending largely upon the ingredients used and its manufacturing environment. It is similar to Camembert, which is native to a different region of France. Brie typically contains between 60% and 75% butterfat, slightly higher than Camembert.

<span class="mw-page-title-main">Arla Foods</span> Danish food company

Arla Foods is a Danish-Swedish multinational cooperative based in Viby, Denmark. It is the fifth biggest dairy company in the world and the largest producer of dairy products in Scandinavia and United Kingdom.

<span class="mw-page-title-main">Waitrose</span> British supermarket chain owned by John Lewis Partnership

Waitrose Limited, trading as Waitrose & Partners, is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still sells groceries under the brand. Its head offices are located in Bracknell, Berkshire.

E.H.Booth & Co.,Limited, trading as Booths, is a chain of high-end supermarkets in Northern England. Most of its branches are in Lancashire, but there are also branches in Cheshire, Cumbria, Greater Manchester, North Yorkshire and West Yorkshire. It has been described as the "Waitrose of the North" by sources such as The Daily Telegraph.

<span class="mw-page-title-main">Ocado</span> British online supermarket

Ocado Group plc is a British business based in Hatfield, England, which licenses grocery technology. It also owns a 50% share in the UK grocery retail business Ocado.com. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

<span class="mw-page-title-main">Saputo Dairy UK</span> British dairy products company

Saputo Dairy UK, formerly Dairy Crest Limited, is a British dairy products company. It was created in 2019 when the Canadian company Saputo Inc bought Dairy Crest. Dairy Crest itself was created in 1981 as a spin-off of the Milk Marketing Board. Its brands include Saputo Dairy UK, Cathedral City Cheddar Cheese, Country Life Butter, Utterly Butterly, Vitalite and Clover.

<span class="mw-page-title-main">Saputo Inc.</span> Canadian dairy company

Saputo Inc. is a Canadian dairy company based in Montreal, Quebec, founded in 1954 by the Saputo family. It produces, markets, and distributes a wide array of dairy products, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients and is one of the top ten dairy processors in the world.

<span class="mw-page-title-main">Neal's Yard Dairy</span> UK cheese seller

Neal's Yard Dairy is a London artisanal cheese retailer, wholesaler and (formerly) cheesemaker in London, which was founded by Nicholas Saunders and Randolph Hodgson in 1979. It has been described as "London's foremost cheese store." As of 2020 the company has three shops and a cheese store in London.

<span class="mw-page-title-main">Plamil Foods</span> British manufacturer of vegan foods

Plamil Foods Is a British manufacturer of vegan food products. Founded in 1965, the company has produced and pioneered soy milk, egg-free mayonnaise, pea-based milk, yogurts, confection bars and chocolate.

The Guild of Fine Food (GFF) is a British family-owned industry journal publisher that covers gourmet food news. It was founded by Bob Farrand in 1992.

<span class="mw-page-title-main">Vegan cheese</span> Cheese-like substance made without animal products

Vegan cheese is a category of non-dairy, plant-based cheese analogues. Vegan cheeses range from soft fresh cheeses to aged and cultured hard grateable cheeses like plant-based Parmesan. The defining characteristic of vegan cheese is the exclusion of all animal products.

Purezza is a vegan pizzeria operating in Brighton, London and Manchester. It is Europe's first all-vegan pizzeria, opening its first branch in Brighton, UK, in November 2015.

<span class="mw-page-title-main">Animal Rising</span> Activist group

Animal Rising is a British animal activist movement with the stated aim of compelling social change towards animal rights and a plant-based food system. They justify their actions with the impact of animal agriculture on climate change, species extinction and ecosystem breakdown.

<span class="mw-page-title-main">Oatly</span> Swedish vegan food brand

Oatly Group AB is a Swedish food company that produces alternatives to dairy products from oats, including oat milk. Oatly was formed in the 1990s using research from Lund University. Oatly has headquarters in Malmö and a production and development center in Landskrona.

BOSH! is a duo of British vegan chefs from Sheffield consisting of Henry Firth and Ian Theasby. They rose to fame in 2016 with the launch of their YouTube channel, and have gone on to host the ITV1 television programme Living on the Veg and author a number of books. Their eponymous vegan cookbook ranked fifth in the Sunday Times Bestsellers chart in 2018, and is among the top 50 best-selling UK cookbooks of all time.

<span class="mw-page-title-main">Anne Saxelby</span> American cheesemonger (1981–2021)

Anne Therese Saxelby was an American artisanal cheesemaker and cheesemonger. She was the founder of Saxelby Cheesemongers, the first shop dedicated to American artisanal cheeses in New York City. She was a major figure in the growth and promotion of the American artisanal cheese industry.

<span class="mw-page-title-main">Dr Mannah's</span> German vegan cheese company

Dr Mannah's is a manufacturer of vegan cheeses in Cuxhaven, Germany. Founded by Mudar Mannah in 2012, its products are based mainly on fermented cashew nuts.

References

  1. 1 2 "La Fauxmagerie Ltd overview - Find and update company information - GOV.UK". Companies House . 11 January 2019. Retrieved 17 February 2024.
  2. "The UK's First Vegan Cheese Shop Isn't Afraid of Controversy". www.vice.com. 20 February 2019. Retrieved 24 August 2021.
  3. 1 2 Horton, Helena (11 February 2019). "UK's first vegan 'cheese' monger is misleading customers, dairy industry complains". The Telegraph. ISSN   0307-1235 . Retrieved 22 August 2021.
  4. 1 2 Clements, Laura (20 March 2019). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 22 August 2021.
  5. "La Fauxmagerie". La Fauxmagerie. Retrieved 22 August 2021.
  6. 1 2 3 "To brie or not to brie: can vegan 'cheese' taste as good as dairy?". the Guardian. 20 February 2019. Retrieved 22 August 2021.
  7. "LA FAUXMAGERIE LTD - Incorporation Statement of capital on 2019-01-11 (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 22 August 2021.
  8. "LA FAUXMAGERIE LTD filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 27 January 2022.
  9. "Vegan Cheesemonger La Fauxmagerie Is Moving To East London This Week". Londonist. 3 July 2019. Retrieved 22 August 2021.
  10. Soule, Alice (31 May 2022). "La Fauxmagerie launches in Waitrose stores". The Vegan Review. Retrieved 28 August 2022.
  11. restaurantonline.co.uk (13 November 2023). "Purezza acquires plant-based cheesemonger La Fauxmagerie". restaurantonline.co.uk. Retrieved 20 December 2023.