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Native name | 广东步步高电子工业有限公司 |
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Romanized name | Guangdong Bubugao Electronics Industry Co., Ltd. |
Company type | Private [1] |
Industry | Consumer electronics |
Founded | 18 September 1995 |
Founder | Duan Yongping |
Defunct | April 7, 2023 |
Fate | Deregistered |
Successors | Oppo Vivo |
Headquarters | Futian District, Shenzhen, China |
Area served | Worldwide |
Products | Smartphones Smart TVs Hi-Fi Home theatre Audiovisual |
Brands | Oppo Vivo iQOO OnePlus Realme |
BBK Electronics | |||||||
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Simplified Chinese | 广东步步高电子工业有限公司 | ||||||
Traditional Chinese | 廣東步步高電子工業有限公司 | ||||||
Literal meaning | Guangdong Bu Bu Gao Electronics Industrial Corporation Ltd. [lower-alpha 1] | ||||||
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BBK Electronics was a Chinese multinational electronics conglomerate. It was a leading consumer electronics brand specialized in audio and video equipment,home entertainment products and home appliances. It also acted as an investor in leading companies in various sectors of consumer electronics. The company specialized in developing consumer electronics products such as smartphones,tablet computers,smartwatches,smart TVs,Hi-Fi equipment,Blu-ray players,and digital cameras.
The company was deregistered on April 7,2023. [2]
Guangdong BBK Electronics Corporation limited was established on 18 September 1995,in Dongguan,Guangdong,China. [3] Duan Yongping founded the company,but began "spinning off the company's divisions into individual entities in 1999." [4]
BBK Electronics Corporation was split into three individual entities Oppo,Vivo,and BBK Education Electronics. Oppo's subsidiaries include OnePlus and Realme. [5] [6] Vivo's subsidiaries include iQOO (a sub-brand of Vivo). [7] [8] It also marketed Blu-ray players,headphones,headphone amplifiers and smartwatches under Oppo Digital brand. [9] [10] In March 2019,BBK Electronics announced imoo as its newest member and also a performance sub-brand. [11]
BBK Electronics' headquarters and production base were located in Chang'an,Dongguan. [12] It was the biggest taxpayer in Chang'an. [13]
In Q1 2017,BBK Electronics shipped 56.7 million smartphones,surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world,just behind Samsung. [14]
In 2020,BBK Electronics represented by Oppo,announced its involvement in independent research and development of chips. [15] Vivo also followed up to manufacture chips,mainly in cooperation with MediaTek. [16]
As of October 2022,BBK Electronics' Chinese-market website redirects to its subsidiary,Guangdong Little Genius Limited Technology Corporation,a manufacturer of smartwatches marketed for children. [17]
Dongguan is a prefecture-level city in central Guangdong Province, China. An important industrial city in the Pearl River Delta, Dongguan borders the provincial capital of Guangzhou to the north, Huizhou to the northeast, Shenzhen to the south, and the Pearl River to the west. It is part of the Pearl River Delta built-up area with more than 65.57 million inhabitants as of the 2020 census spread over nine municipalities across an area of 19,870 square kilometers (7,670 sq mi).
TCL Technology Group Corp. is a Chinese partially state-owned electronics company headquartered in Huizhou, Guangdong Province. TCL designs, develops, manufactures, and sells consumer electronics products like television sets, mobile phones, air conditioners, washing machines, refrigerators, and small electrical appliances. In 2010, it was the world's 25th-largest consumer electronics producer. On 7 February 2020, TCL Corporation changed its name to TCL Technology. It was the second-largest television manufacturer by market share in 2022 and 2023.
Oppo is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products. It was reportedly associated with BBK Electronics, while the company denied this.
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Duan Yongping is a Chinese-American billionaire entrepreneur and electrical engineer. He was the director of the Subor Electronics Industry Corporation and founded BBK Electronics Group. Duan's net worth was estimated at $1.5 billion, according to the 2018 Hurun China Rich List.
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OPPO Digital is an overseas division of Chinese multinational company Oppo, sharing the brand name OPPO with the better known consumer electronics company Oppo. Established in 2004 in Menlo Park, California, US, it conducted all of its sales online. OPPO Digital offered audio and video equipment, including Blu-ray Disc players and personal audio products such as headphones.
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OnePlus Technology (Shenzhen) Co., Ltd., doing business as OnePlus, is a Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong, China. It is a subsidiary of Oppo.
Vivo Communication Technology Co. Ltd. is a Chinese multinational technology company headquartered in Dongguan, Guangdong that designs and develops smartphones, smartphone accessories, software and online services. The company develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based operating system, Origin OS in Mainland China, and Funtouch OS elsewhere. It has 10,000 employees, with 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego.
China Heilan Group is a China-based garment and textile manufacturing company and consumer-orientated holding group. The group focuses on commercial investments in clothing retail, finance, cultural tourism, energy and commercial real estate. It was founded in 1988 and is headquartered in Jiangyin. In 2020, the group was listed as the fourth largest taxpayer in Wuxi.
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OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang'an Town. It is the highest taxpayer of Chang'an.