Firetrap

Last updated
Firetrap
Firetrap logo.png
Product type Clothing
Owner Frasers Group
Country United Kingdom
Introduced1993 (1993)
Markets Textile, retail
Website firetrap.com

Firetrap is a British clothing company, founded in 1993, [1] specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti.

Firetrap's distinctive edgy design inspirations saw it achieve rapid growth in international markets from 2006 - 2008 under the leadership of MD John Gorman, before being sold to Sports Direct.

Now owned by Frasers Group (the retail company founded by Mike Ashley), Firetrap had taken part of the Sports Direct group of global brands such as Slazenger, Gelert and Kangol, among others.

An example of Firetrap trainers sold in the UK with its trademark chrome logo on the side Firetrap trainers.jpg
An example of Firetrap trainers sold in the UK with its trademark chrome logo on the side

Related Research Articles

<span class="mw-page-title-main">Adidas</span> German multinational clothing and apparel corporation

Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.

<span class="mw-page-title-main">Gruppo Bertone</span> Italian automobile company

Gruppo Bertone, commonly known as Bertone, was an Italian industrial design company which specialized in car styling, coachbuilding and manufacturing. It formerly was also a car manufacturing company. Bertone styling was distinctive, with most cars having a strong "family resemblance" even if they were badged by different manufacturers. Bertone had styled cars for Abarth, Alfa Romeo, Aston Martin, BMW, Citroën, Ferrari, FIAT, Iso, Lancia, Lamborghini, Mercedes-Benz, Opel, and Volvo, among others. In addition, the Bertone studio was responsible for two of the later designs of the Lambretta motorscooter.

<span class="mw-page-title-main">Debenhams</span> Defunct British retailer

Debenhams plc was a British department store chain operating in the United Kingdom, Denmark and the Republic of Ireland. It was founded in 1778 as a single store in London and grew to 178 locations across those countries, also owning the Danish department store chain Magasin du Nord. In its final years, its headquarters were within the premises of its flagship store in Oxford Street, London. The range of goods sold included middle-to-high-end clothing, beauty, household items, and furniture.

Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999.

<span class="mw-page-title-main">Dunlop Tyres</span> International tyre brand

Dunlop Tyres is a brand of tyres which is managed by different companies around the world. It was founded by pneumatic tyre pioneer John Boyd Dunlop in Dublin, Ireland, in 1890.

<span class="mw-page-title-main">Slazenger</span> British sports equipment brand

Slazenger is a British sports equipment brand owned by the Frasers Group. The company was established as a sporting goods shop in 1881 by Ralph and Albert Slazenger on London's Cannon Street. Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.

<span class="mw-page-title-main">Sumitomo Rubber Industries</span> Japanese tire and rubber company

Sumitomo Rubber Industries, Ltd. is a global tire and rubber company based in Japan. It is part of the Sumitomo Group. The company makes a wide range of rubber based products, including automobile tires, golf balls and tennis balls. Sumitomo brands include Dunlop Tyres, Falken Tire and Ohtsu Tire.

<span class="mw-page-title-main">Arc'teryx</span> Canadian high-end design company specializing on technical apparel and outdoor equipment

Arc'teryx is a Canadian high-end design company specializing in outdoor apparel and equipment headquartered in North Vancouver, Canada. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for their water-resistant Gore-Tex shell jackets, knitwear, and down parkas.

No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, Boris Said, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy. The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.

Carlton Sports is a British sports equipment brand, focused on badminton and table tennis. Originally established in 1946, Carlton is currently part of the Frasers Group.

Karrimor is a British brand of backpacks, outdoor and sports equipment, and clothing.

<span class="mw-page-title-main">Frasers Group</span> British sports-goods retailer

Frasers Group plc is a British retail and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online. Other retailers owned by the company include Jack Wills, GAME, Flannels, USC, Lillywhites and Evans Cycles. The company owns numerous intellectual property, including the brands Everlast, Lonsdale, Slazenger and No Fear. The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020.

<span class="mw-page-title-main">Nike, Inc.</span> American athletic equipment company

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020. As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

<span class="mw-page-title-main">Starter (clothing line)</span> American clothing manufacturer

Starter, Inc. is an American clothing manufacturer, focusing on major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.

Ellesse is an Italian sport apparel company originally founded in 1959 in Umbria, Italy. It has been part of the British Pentland Group since 1987.

<span class="mw-page-title-main">Jade Williams</span> Musical artist

Jade Williams professionally known as Whinnie Williams is a British independent pop singer, interior designer & presenter. She founded interiors brand Poodle & Blonde in 2018 and is host for BBC 3 show Flat Out Fabulous since 2020.

<span class="mw-page-title-main">Donnay</span>

Donnay Sports is a sports equipment brand currently owned by Frasers Group. The company was founded in 1910 by Emile Donnay and was based in Couvin, Belgium. Donnay manufactured wooden tennis rackets from 1934, and by the 1970s was the largest manufacturer of tennis rackets in the world. However, the company failed to adapt to the new market for graphite rackets, and entered administration in 1988. After a succession of owners, the brand was eventually sold to Sports Direct International, who continue to license the use of the brand worldwide.

<span class="mw-page-title-main">M and M Direct</span> Online clothing store in the United Kingdom

MandM Direct is a British online fashion retailer based in the United Kingdom.It sells its products exclusively over the Internet and was the second largest online fashion retailer in the UK in 2010-s. It specializes in buying clearance stock from manufacturers and selling at discounted prices. They stock over 150 brands including Adidas, Timberland, Diesel and Puma.

Super Retail Group Limited is an Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel.

<span class="mw-page-title-main">Bally Sports</span> American regional sports network group; successor to Fox Sports Networks

The Bally Sports Regional Networks are a group of regional sports networks in the United States owned by Diamond Sports Group, a joint-venture company of the Sinclair Broadcast Group and Entertainment Studios. The naming rights to the network were sold to casino operator Bally's Corporation.

References

  1. "Firetrap - About Us". Firetrap. Retrieved 2016-07-14. About Firetrap