No Fear

Last updated
No Fear, Inc.
Company typePrivate
IndustryApparel/Retail
GenreClothing, lifestyle
Founded1989
Founder Mark Simo
Brian Simo and Boris Said with Marty Moates
Headquarters,
United States
Products Action Sports Apparel
Number of employees
450
Parent Frasers Group
Divisions No Fear MX 1999
Website NoFear.com

No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, Boris Said, and Marty Moates. [1] No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy. [2] The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011. [3]

Contents

Clothing

No Fear T-shirts were very popular from the mid-1990s to early-2000s, peculiarly not having been endorsed by any celebrities. Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports. Common themes included death anxiety, lack of laziness, contempt for social norms, and the law. [4]

No Fear Energy Drink

No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:

No Fear was the official energy drink of the World Extreme Cagefighting, and sponsored fighter Urijah Faber. [5]

Promotion

No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:

On February 12, 2008, World Extreme Cagefighting announced that the No Fear Energy Drink brand had entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day. [7]

No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said. It has also sponsored Team Pacquiao on many occasions.

See also

Advertiser

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<span class="mw-page-title-main">WEC 36</span> WEC MMA event in 2008

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<span class="mw-page-title-main">WEC 37</span> WEC MMA event in 2008

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<span class="mw-page-title-main">WEC 38</span> WEC MMA event in 2009

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<span class="mw-page-title-main">WEC 39</span> WEC MMA event in 2009

WEC 39: Brown vs. Garcia was a mixed martial arts event held by World Extreme Cagefighting that took place on March 1, 2009 in Corpus Christi, Texas. The event aired live on the Versus Network. WEC Featherweight Champion Mike Brown made his first title defense against number one contender Leonard Garcia at this event.

<span class="mw-page-title-main">WEC 40</span> WEC MMA event in 2009

WEC 40: Torres vs. Mizugaki was a mixed martial arts event held by World Extreme Cagefighting on April 5, 2009 at the UIC Pavilion in Chicago, Illinois. The event aired live on the Versus Network.

<span class="mw-page-title-main">WEC 41</span> WEC MMA event in 2009

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<span class="mw-page-title-main">WEC 42</span> WEC MMA event in 2009

WEC 42: Torres vs. Bowles was a mixed martial arts event held by World Extreme Cagefighting on August 9, 2009 at the Hard Rock Hotel and Casino in Las Vegas, Nevada

<span class="mw-page-title-main">WEC 44</span> WEC MMA event in 2009

WEC 44: Brown vs. Aldo was a mixed martial arts event held by World Extreme Cagefighting. It took place on November 18, 2009 at The Pearl at The Palms in Las Vegas, Nevada.

<span class="mw-page-title-main">WEC 45</span> WEC MMA event in 2009

WEC 45: Cerrone vs. Ratcliff was a mixed martial arts event held by World Extreme Cagefighting that took place on December 19, 2009 at The Pearl at The Palms in Las Vegas. It marked the first time the WEC has held back-to-back events at The Pearl at The Palms. The event drew an estimated 330,000 viewers on Versus.

<span class="mw-page-title-main">WEC 47</span> WEC MMA event in 2010

WEC 47: Bowles vs. Cruz was a mixed martial arts event held by World Extreme Cagefighting on March 6, 2010. It was held at the Nationwide Arena in Columbus, Ohio

<span class="mw-page-title-main">WEC 50</span> WEC MMA event in 2010

WEC 50: Cruz vs. Benavidez 2 was a mixed martial arts event held by World Extreme Cagefighting that took place on August 18, 2010 at The Pearl at The Palms in Las Vegas.

<span class="mw-page-title-main">WEC 53</span> WEC MMA event in 2010

WEC 53: Henderson vs. Pettis was a mixed martial arts event held by World Extreme Cagefighting that took place on December 16, 2010 at Jobing.com Arena in the Phoenix suburb of Glendale, Arizona. The event was the first time that Zuffa has hosted an event in Arizona. This was the final WEC event, due to the merger with the UFC.

References

  1. "What Happened To No Fear? The Rise and Fall of a SoCal Empire". Racer X Online. Retrieved 2021-03-28.
  2. Eric Sanderson (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News". Bankruptcy Home. Retrieved 26 May 2011.
  3. Gallagher, Victoria (August 30, 2011). "Sports Direct wins battle for No Fear". Drapers . EMAP Publishing Limited.
  4. Toews, James. "CURRENTLY IN CULTURE: No Fear". M.B. Herald. Vol. 35, no. 14. Archived from the original on November 11, 2003. Retrieved 2008-01-23.
  5. "No Fear Energy". NoFear.com. Retrieved 2009-04-19.
  6. "No Fear - Earn Some Cred". Pepsi-Cola Company. Archived from the original on June 26, 2009. Retrieved 2009-04-19.
  7. "No Fear Sponsors WEC" (Press release). Las Vegas, NV: WEC Holdings. February 12, 2008. Archived from the original on April 15, 2008. Retrieved 2008-02-12.