Memetic warfare

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Memetic warfare is a modern type of information warfare and psychological warfare involving the propagation of memes on social media.

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History

In fiction, the 2002 game Transhuman Space presented the world of 2100 as having "memetics" as a key technology, and the 2004 expansion "Transhuman Space: Toxic Memes" gave examples of "memetic warfare agents". [1]

Memetics: A Growth Industry in US Military operations was published in 2005 by Michael Prosser, now a Lieutenant Colonel in the Marine Corps. He proposed the creation of a 'Meme Warfare Center'. [2]

In Evolutionary Psychology, Memes and the Origin of War (2006), Keith Henson defined memes as "replicating information patterns: ways to do things, learned elements of culture, beliefs or ideas."

Memetic warfare has been seriously studied as an important concept with respects to information warfare by NATO's Strategic Communications Centre of Excellence. Jeff Giesea, writing in NATO's Stratcom COE Defense Strategic Communications journal, defines memetic warfare as "competition over narrative, ideas, and social control in a social-media battlefield. One might think of it as a subset of 'information operations' tailored to social media. Information operations involve the collection and dissemination of information to establish a competitive advantage over an opponent". [3] [4] According to Jacob Siegel, "Memes appear to function like the IEDs of information warfare. They are natural tools of an insurgency; great for blowing things up, but likely to sabotage the desired effects when handled by the larger actor in an asymmetric conflict." [5]

The Taiwanese government and Audrey Tang, its Minister of Digital Affairs, announced their intention to install memetic engineering teams in government to respond to disinformation efforts using a “humor over rumor” approach. The stated purpose of this approach is primarily to counter Chinese political warfare efforts and domestic disinformation. [6]

United States presidential election, 2016

Memetic warfare on the part of 4chan and r/The_Donald sub-reddit is widely credited with assisting Donald Trump in winning the election in an event they call 'The Great Meme War'. According to Ben Schreckinger, "a group of anonymous keyboard commandos conquered the internet for Donald Trump—and plans to deliver Europe to the far right." [7]

In a 2018 study, a team that analyzed a 160M image dataset discovered that the 4chan message board /pol/ and sub-reddit r/The_Donald were particularly effective at spreading memes. They found that /pol/ substantially influenced the meme ecosystem by posting a large number of memes, while r/The_Donald was the most efficient community in pushing memes to both fringe and mainstream web communities. [8]

Related Research Articles

<span class="mw-page-title-main">Information warfare</span> Battlespace use and management of information and communication technology

Information warfare (IW) is the battlespace use and management of information and communication technology (ICT) in pursuit of a competitive advantage over an opponent. It is different from cyberwarfare that attacks computers, software, and command control systems. Information warfare is the manipulation of information trusted by a target without the target's awareness so that the target will make decisions against their interest but in the interest of the one conducting information warfare. As a result, it is not clear when information warfare begins, ends, and how strong or destructive it is.

Memetic engineering, also meme engineering, is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes.

In the field of memetics, a metameme is defined as a meme about a meme. The very concept of memes themselves has been referred to as "the Metameme". Ideological tolerance and the rhetorical device of metaphor clearly fit this framing. Regarding the former, one may usefully expand:

A meta-meme which confers resistance to a wide variety of memes, without conferring meme-allergies. In its purest form, Tolerance allows its host to be repeatedly exposed to rival memes, even intolerant rivals, without active infection or meme-allergic reaction. Tolerance is a central co-meme in a wide variety of schemes, particularly "liberalism", and "democracy". Without it, a scheme will often become exo-toxic and confer meme-allergies on its hosts. Since schemes compete for finite belief-space, tolerance is not necessarily a virtue, but it has co-evolved in the ideosphere in much the same way as co-operation has evolved in biological ecosystems. (Henson.)

<span class="mw-page-title-main">4chan</span> Anonymous imageboard website

4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, music, history, anime, fitness, politics, and sports, among others. Registration is not available and users typically post anonymously. As of 2022, 4chan receives more than 22 million unique monthly visitors, of which approximately half are from the United States.

<span class="mw-page-title-main">Sputnik (news agency)</span> Russian state-owned news agency

Sputnik is a Russian state-owned news agency and radio broadcast service. It was established by the Russian government-owned news agency Rossiya Segodnya on 10 November 2014. With headquarters in Moscow, Sputnik maintains regional editorial offices in Washington, D.C., Cairo, Beijing, Paris, Berlin, Madrid, Montevideo and Rio de Janeiro. Sputnik describes itself as being focused on global politics and economics and aims for an international audience.

/pol/, short for Politically Incorrect, is an anonymous political discussion imageboard on 4chan. As of 2022, it is the most active board on the site. It has had a substantial impact on Internet culture. It has acted as a platform for far-right extremism; the board is notable for its widespread racist, white supremacist, antisemitic, anti-Muslim, misogynist, and anti-LGBT content. /pol/ has been linked to various acts of real-world extremist violence. It has been described as one of the "[centers] of 4chan mobilization", a title also ascribed to /b/.

Charles Carlisle Johnson is an American alt-right political activist who was a public figure in the years 2013 to 2019. A self-described "investigative journalist", Johnson is often described as an internet troll and has been repeatedly involved in the proliferation and spread of multiple fake news stories. Johnson was owner of the websites GotNews.com, WeSearchr.com, and Freestartr.com, all of which were short-lived. He wrote two books, both published by Encounter Books in 2013.

<span class="mw-page-title-main">Pepe the Frog</span> Webcomic character and Internet meme

Pepe the Frog is a webcomic character and Internet meme created by cartoonist Matt Furie. Designed as a green anthropomorphic frog with a humanoid body, Pepe originated in Furie's 2005 comic Boy's Club. The character became an Internet meme when his popularity steadily grew across websites such as Myspace, Gaia Online, and 4chan in 2008. By 2015, he had become one of the most popular memes used on 4chan and Tumblr. Different types of Pepe memes include "Sad Frog", "Smug Frog", "Angry Pepe", "Feels Frog", and "You will never..." Frog. Since 2014, "rare Pepes" have been posted on the "meme market" as if they were trading cards.

<span class="mw-page-title-main">Social media in the 2016 United States presidential election</span>

Social media played an important role in shaping the course of events surrounding the 2016 United States presidential election. It facilitated greater voter interaction with the political climate; unlike traditional media, social media gave people the ability to create, comment on, and share content related to the election.

r/The_Donald Subreddit in support of U.S. president Donald Trump

r/The_Donald was a subreddit where participants created discussions and Internet memes in support of U.S. president Donald Trump. Initially created in June 2015 following the announcement of Trump's presidential campaign, the community grew to over 790,000 subscribers who described themselves as "Patriots". The community was banned in June 2020 for violating Reddit rules on harassment and targeting. It was ranked as one of the most active communities on Reddit.

Internet manipulation is the co-optation of online digital technologies, including algorithms, social bots, and automated scripts, for commercial, social, military, or political purposes. Internet and social media manipulation are the prime vehicles for spreading disinformation due to the importance of digital platforms for media consumption and everyday communication. When employed for political purposes, internet manipulation may be used to steer public opinion, polarise citizens, circulate conspiracy theories, and silence political dissidents. Internet manipulation can also be done for profit, for instance, to harm corporate or political adversaries and improve brand reputation. Internet manipulation is sometimes also used to describe the selective enforcement of Internet censorship or selective violations of net neutrality.

<i>Dezinformatsia</i> (book) 1984 non-fiction book

Dezinformatsia: Active Measures in Soviet Strategy is a non-fiction book about disinformation and information warfare used by the KGB during the Soviet Union period, as part of their active measures tactics. The book was co-authored by Richard H. Shultz, professor of international politics at Tufts University, and Roy Godson, professor emeritus of government at Georgetown University.

<span class="mw-page-title-main">2017 Macron e-mail leaks</span> Release of 21,075 emails associated with the French presidential campaign of Emmanuel Macron

The 2017 Macron e-mail leaks were leaks of more than 20,000 e-mails related to the campaign of Emmanuel Macron during the 2017 French presidential elections, two days before the final vote. The leaks garnered an abundance of media attention due to how quickly news of the leak spread throughout the Internet, aided in large part by bots and spammers and drew accusations that the government of Russia under Vladimir Putin was responsible. The e-mails were shared by WikiLeaks and several American alt-right activists through social media sites like Twitter, Facebook, and 4chan.

<span class="mw-page-title-main">NPC (meme)</span> An insult that implies a person lacks critical thinking

The NPC, derived from non-player character, is an Internet meme that represents people who do not think for themselves or do not make their own decisions; those who lack introspection or intrapersonal communication. The meme gained further viral status on TikTok, with the surge of "NPC Streamers". In terms of politics, it's often been used by those with anti-establishment views to describe those who fail to question authority, "groupthink", or a stance that would display conformity and obedience. The NPC meme, which graphically is based on the Wojak meme, was created in July 2016 by an anonymous author and first published on the imageboard 4chan, where the idea and inspiration behind the meme were introduced.

<span class="mw-page-title-main">JobsNotMobs</span> Political slogan

JobsNotMobs is an American campaign slogan, hashtag, and viral video that rose to popularity among Republicans during the 2018 midterm election.

Social media was used extensively in the 2020 United States presidential election. Both incumbent president Donald Trump and Democratic Party nominee Joe Biden's campaigns employed digital-first advertising strategies, prioritizing digital advertising over print advertising in the wake of the pandemic. Trump had previously utilized his Twitter account to reach his voters and make announcements, both during and after the 2016 election. The Democratic Party nominee Joe Biden also made use of social media networks to express his views and opinions on important events such as the Trump administration's response to the COVID-19 pandemic, the protests following the murder of George Floyd, and the controversial appointment of Amy Coney Barrett to the Supreme Court.

Jeff Giesea is an American entrepreneur, communications specialist, and national security writer who is a business affiliate of several of Peter Thiel's companies and venture capital groups.

Frogtwitter is a network of loosely-connected pseudonymous X accounts characterized by promoting dissident ideas and policies associated with the far-right that formed around writer and online personality Costin Alamariu.

Russian disinformation campaigns have occurred in many countries. For example, disinformation campaigns led by Yevgeny Prigozhin have been reported in several African countries. Russia, however, denies that it uses disinformation to influence public opinion.

<i>SouthFront</i> Russian military disinformation website

SouthFront is a multilingual website registered in Russia and based in Crimea. It has been accused by multiple sources of being an outlet for disinformation and propaganda under the control of the Russian government. For this reason, it has been sanctioned by the US Treasury and banned by social media platforms.

References

  1. Cascio, Jamais (April 2004). Transhuman Space: Toxic Memes. Steve Jackson Games. p. 28. ISBN   978-1-55634-726-9. Archived from the original on June 2, 2016. Retrieved 2017-10-12. The Unified Way is a cult of persistent popularity across Asia and into the Middle East. It is also a memetic warfare agent, a leftover from the buildup to the Pacific War that may well cause more damage than all of the dormant AKVs in orbit. Alt URL
  2. Prosser, Michael. Memetics-A Growth Industry in US Military Operations (PDF) (MSc). United States Marine Corps. Archived (PDF) from the original on 19 February 2018.
  3. Giesea, Jeff (Winter 2015). "Academic journal "Defence Strategic Communications" Vol1 | StratCom". Defence Strategic Communications. 1 (1): 67–75.
  4. "What is memetic warfare and how it threats democratic values? - European Endowment For Democracy: EED". www.democracyendowment.eu.
  5. Siegel, Jacob (31 January 2017). "Is America Prepared for Meme Warfare?". Vice Motherboard.
  6. Blanchette, Jude; Livingston, Scott; Glaser, Bonnie S.; Kennedy, Scott. "Protecting Democracy in an Age of Disinformation" (PDF). csis-website-prod.s3.amazonaws.com. Center for Strategic and International Studies. Retrieved 30 January 2021.
  7. Schreckinger, Ben (March–April 2017). "World War Meme". Politico Magazine. Retrieved January 2, 2019.
  8. On the Origins of Memes by Means of Fringe Web Communities. Savvas Zannettou, Tristan Caulfield, Jeremy Blackburn, Emiliano De Cristofaro, Michael Sirivianos, Gianluca Stringhini, Guillermo Suarez-Tangil. ACM Internet Measurement Conference (IMC), 2018. 31 October 2018. pp. 188–202. doi:10.1145/3278532.3278550. ISBN   9781450356190. S2CID   44180791.

Further reading