Metrocenter (Phoenix, Arizona)

Metrocenter

The west side entrance to Metrocenter on August 16, 2017.
Location	Phoenix, Arizona, United States
Coordinates	33°34′30″N112°07′17″W / 33.5750°N 112.1215°W / 33.5750; -112.1215
Address	9617 North Metro Parkway West
Opening date	October 1973
Closing date	June 30, 2020 [1]
Developer	Westcor and Homart Development Company [2]
Owner	Carlyle Development Group
Architect	Flatow, Moore, Bryan & Fairburn
No. of stores and services	175 at peak
No. of anchor tenants	6 at peak
Total retail floor area	1,400,000 square feet (130,000 m2) (GLA)
No. of floors	2
Website	metrocentermall.com [ dead link ]

Metrocenter was a regional enclosed shopping mall in northwest Phoenix, Arizona. It was bounded by Interstate 17, 31st, Dunlap and Peoria Avenues. Before its closure, the three most recently open anchor stores were Harkins Theatres, Walmart Supercenter, and Dillard's Clearance Center; three additional vacant anchor stores included former Sears, JCPenney, and Macy's locations. The mall featured 100 stores, a 12 screen movie theater, and a food court. Since January 2021, the mall had been owned by the Carlyle Development Group based in New York City. The mall officially closed on June 30, 2020.

Parts of the film Bill and Ted's Excellent Adventure were filmed in the mall.

History

Development

Former Macy's (originally Goldwater's) June 2021

Metrocenter was a joint venture of Westcor, a regional shopping center development firm headed by a group of real estate investors and developers led by Russ "Rusty" Lyon, Jr., and Homart Development Company, the real estate division of Sears, Roebuck and Company. ^[2] The project was announced in November 1970, the first site plans and artist renderings announced in the spring of 1972, and construction beginning in June 1972. The mall would be anchored by five department stores, Sears, Rhodes Brothers, Diamond's, Goldwater's, and The Broadway.

The mall was designed by Flatow, Moore Bryan & Fairburn, Robert Fairburn who headed the Phoenix offices of the firm was project architect. ^[3] Ernest W. Hahn was general contractor selected to build the mall. ^{[4] [5]} The Goldwater's building was designed by Chaix & Johnson Associates of Los Angeles. Goldwater's featured unique ceramic tiles on its exterior that were manufactured by Franciscan Interpace Ceramics. ^[6] The Diamond's store was designed by Robert Young & Associates of Dallas as a dynamic modern structure with a southwestern influence. ^[7] Kitchell Contractors, Inc. of Phoenix handled construction of Goldwater's as well as Diamond's. ^{[6] [8]} Rhodes Brothers was designed by the Los Angeles firm of Victor Gruen Associates. It featured desert sand colored walls and a glass enclosed elevator. ^[9] The Broadway building was designed by Los Angeles architect Charles Luckman, and was constructed by the Del E. Webb Corporation. ^[10]

The 1,400,000-square-foot (130,000 m²) mall was built on 312 acres (1.26 km²) in an area of Phoenix that was a sparsely populated residential district at what was then considered the northern edge of town (the area was actually an unincorporated part of Maricopa County which was annexed by the city of Phoenix because of the project). Lyon's firm correctly noted that population growth would favor northwest Phoenix. After the site was chosen, "...from then on, it was a matter of appealing to the marketing acumen of the major department stores. They didn't take much convincing."

There was some initial opposition to the project from neighborhood residents who feared heavy traffic generated from major retailers as well as buildings which exceeded height limits. As a result, there were some delays in the rezoning of the land by the city of Phoenix, but residents' fears were eventually addressed to their satisfaction. A lawsuit filed by the "Deer Valley Residents Association" was dropped by late September 1972.

In June 1972, the First National Bank of Arizona (now the Arizona operations of Wells Fargo Bank) made a $21 million loan to the developers, which was the largest commercial real estate loan ever made in Arizona up to that time. The total cost of Metrocenter was estimated at $100 million.

The mall was opened for business in Early 1973, and when it opened as the first two-level, five-anchor mall in the U.S., it was the largest shopping center in Arizona and was considered one of the largest shopping centers in the United States. Shoppers initially came from as far away as Flagstaff and Tucson to see and to shop at the large mall.

Metrocenter became the model for later Westcor master-planned developments around Phoenix, such as Paradise Valley Mall.

Decline and renovations

The mall started to decline economically after the 1980s; as the Phoenix area expanded, many of the immediate residential neighborhoods bordering Metrocenter became less middle-class/upscale and more working-class in demographics. Newer malls, such as Paradise Valley Mall and Fiesta Mall seized market share from Metrocenter in the Phoenix Metropolitan Area. In addition to increased competition, crime in the mall's neighborhood and parking lot increased. Local car enthusiasts started cruising the mall in the early ‘80s, driving their cars around the property and socializing. Later Phoenix Police began blocking traffic for the "cruisers", which also inconvenienced mall goers and led to a decline in weekend patronage.

In 1992–93 Metrocenter underwent a renovation designed by San Diego based Callison Architecture. The work was completed by The Weitz Company General Contractors. ^[11]

In January 2004, Metrocenter was sold by DVM Co., a joint venture of Simon Property Group and Rusty Lyon, Jr., to a joint venture of The Macerich Company and AEW Capital Management. The new ownership brought back the founding developer, Westcor, by now an Arizona retail giant and subsidiary of The Macerich Co., to manage the property.

In 2005, several of the mall's retail stores that appeared in Bill and Ted's Excellent Adventure , such as Oshman's Sporting Goods and Casual Corner, closed in accordance with the chains' foldings, and were replaced by newer stores. Facing large vacancies, in 2005–2006, the exterior of the mall was improved. The parking lot was repaved and 35 percent more lighting was added. New "Metrocenter" signs were placed above the mall's entrances. More than 300 trees were removed (most of them eucalyptus) and desert-friendly landscaping was planted.

Metrocenter's interior was revamped in 2007. Diaper-changing stations and attendants were added to the restrooms. A nursing room, Wi-Fi access, and a community room with seating for up to 100 were added to the mall. The food court and play center were remodeled. In November 2007, a closed-circuit camera television system was installed that is sophisticated enough to read the license plate number of any car in the mall's parking lot. Public view monitors were installed at the entrances to the mall showing that entrance to people as they entered the mall.

On April 6, 2010 Jones Lang LaSalle took over management and 15% ownership of Metrocenter Mall from Westcor.

Former Dillard's (originally Diamond's) June 2021

Redevelopment and closure

Later in 2010, the mall was put up for sale and in January 2012, the sale to the Carlyle Development Group for $12.2 million was finalized. The company had publicly stated that over a period of five to six years, it hoped to turn the property into a mixed-use development site, with retail, residential, medical and possibly college campus tenants.

In June 2016, a massive redevelopment of Metrocenter was approved by the Phoenix City Council. Metrocenter will undergo a massive revitalization that will bring more retail and restaurants as well as office buildings, apartments, senior housing, and health-care facilities to the mall. The City of Phoenix rezoned the mall to allow office, medical and residential space; it had been zoned for solely retail use. ^[12] The Metro Parkway station on the Valley Metro light rail system opened on the former mall property in January 27, 2024. ^[13]

In a letter from general manager Kim Ramirez on June 19, 2020, Metrocenter Mall announced that they would be closing at the end of that month citing "the drop in our occupancy levels due to the COVID-19 pandemic." ^[1] After 47 years of service, Metro Center Mall was closed on June 30, 2020, due to low store occupancy levels following the COVID-19 pandemic, and failed rejuvenation projects to boost foot traffic. ^[14] Remains of the mall were auctioned off on December 3, 2020. ^[15] The mall is set to be demolished in 2022 as part of a $750 million redevelopment project that will replace the mall with other retail space, apartments, and services. ^[16]

A farewell celebration for Metrocenter—featuring a screening of Bill & Ted's Excellent Adventure—was held on May 21, 2023, prior to demolition. ^[17]

Anchors

Former Sears, June 2021

The original anchor stores were Sears, Rhodes Brothers, Diamond's, Goldwater's, and The Broadway. All of the anchors opened in 1973, with the exception of Sears which opened in 1974. The mall had an ice skating rink on the ground level overlooked by the mall's food court, which was designed to resemble the fuselage of an airliner.

The ice rink closed in 1990, the large space where it once sat was filled, and the balcony that overlooked it was filled to house more seating in the food court. The food court was also redesigned and now no longer resembles an airliner fuselage. In 1974, the mall opened a triple-screen movie theater by General Cinema Corporation. The theater was acquired by Harkins Theatres in March 1999, and converted to a 12-screen theater.

Over time, the mall's anchors have changed as a result of acquisitions and consolidation amongst department stores. Diamond's was converted to Dillard's in 1984. Rhodes Brothers was converted to Liberty House in 1974, then to Joske's in 1984. After Joske's was acquired by Dillard's in early 1987, the location became a second Dillard's, and then a JCPenney. JCPenney moved to Christown Spectrum Mall in 2007 and left the former location of JCPenney vacant until Metrocenter's ultimate closure where it became a Life Storage.

The Broadway was acquired by Federated Department Stores in 1996, and converted to a Macy's. Goldwater's was converted to J.W. Robinson's in 1989, which became Robinsons-May in 1993. In 2005, Macy's closed its store at the former Broadway site, which returned to the mall a year later, at the Robinsons-May building after the May Department Stores were acquired by Macy's in 2006. In January 2015, Macy's announced it was closing its Metrocenter location for the second time in ten years by early spring, citing a nationwide reorganization. ^[18] The store closed in June.^{[ citation needed ]}

Dillard's was converted to a clearance center in 2009, closing the first level of its store.^{[ citation needed ]}

In June 2014, it was announced that a Walmart Supercenter would open, taking over the space occupied by the vacant Broadway building. The Broadway building was demolished and construction for the Supercenter began on July 20, 2016. The new Supercenter opened in October 2017, though it is not accessible from the mall. ^[19]

On May 31, 2018, it was announced that Sears would be closing in September 2018 as part of a plan to close 72 stores nationwide, which left the mall without any original anchors. Only Dillard's Clearance Center and Walmart (which has no mall entrance) are the remaining anchors until Dillard's closed in 2023. ^[20]

On February 22, 2023, it was announced that Dillard's Clearance Center would be closing as part of a plan to close 3 stores nationwide. Dillard's Clearance Center closed on April 15, 2023. ^[21]

On May 29, 2023, Harkins Theatres closed their Metrocenter location permanently, leaving Walmart and Life Storage as the last remaining businesses on the property.

List of anchor stores

Name	No. of floors	Year opened	Year closed	Notes
Diamond's	2	1973	1984
Dillard's	2 (later 1)	1984	2023	Replaced Diamond's; Converted to a Clearance Center in 2009.
		1987	1996	Replaced Joske's
Goldwaters		1973	1989
JCPenney	3	1997	2007	Replaced the second Dillard's
J.W. Robinson's		1989	1993	Replaced Goldwaters
Joske's		1984	1987	Replaced Liberty House
Liberty House		1974	1984	Replaced Rhodes Brothers
Macy's	3	1996	2005	Replaced the Broadway
	2	2006	2015	Replaced Robinsons-May
Robinsons-May		1993	2006	Replaced J.W. Robinson's
Rhodes Brothers		1973	1974
Sears	3	1974	2018
The Broadway		1973	1996
Walmart Supercenter	1	2017	—	Replaced the first Macy's. Not connected to the Mall.

References

1. "Sources: Metrocenter Mall closing June 30 after 47 years of operation". KSAZ-TV. June 20, 2020. Retrieved June 20, 2020.
2. Jarman, Max (March 3, 2010). "Westcor abandoning Metocenter mall". The Arizona Republic . Retrieved March 22, 2010.
3. "Fairburn, Robert W. – Whitney & Murphy Funeral Home | Phoenix AZ". March 1, 2013. Retrieved September 25, 2018.
4. Trevor (March 5, 2015). "The History of Metrocenter Mall". The History of Metrocenter Mall. Retrieved September 25, 2018.
5. "30 Sep 1973, p. 98 – Arizona Republic at Newspapers.com". Newspapers.com. Retrieved February 1, 2021.
6. "Unique Tile at Metrocenter Goldwaters". Arizona Republic. October 21, 1973. p. 51. Retrieved February 22, 2024.
7. "Diamond's Metrocenter". Arizona Republic. September 23, 1973. p. 109. Retrieved March 7, 2024.
8. "Diamond's Metrocenter Construction". Arizona Republic. December 3, 1972. p. 110. Retrieved March 7, 2024.
9. "Rhodes' Metrocenter". Arizona Republic. September 30, 1973. p. 103. Retrieved March 7, 2024.
10. "Webb Spinner 1971–1974" (PDF). Archived from the original (PDF) on September 25, 2018.
11. "Arizona Republic from Phoenix, Arizona on February 13, 1993". Newspapers.com. February 13, 1993. p. 33. Retrieved February 1, 2021.
12. "Demolition planned for mall in Phoenix blight area". azfamily.com. October 15, 2016. Archived from the original on October 18, 2016. Retrieved October 15, 2016.
13. "Opening date set for Valley Metro light rail extension to Metrocenter area in Phoenix". KTAR. December 21, 2023. Retrieved December 22, 2023.
14. "Metrocenter Closed/Closed". Metrocenter Mall.
15. Stone, Kevin (December 3, 2020). "Remains of Phoenix's shuttered Metrocenter Mall to be auctioned off". ktar.com.
16. "Metrocenter Mall in Phoenix will be demolished. Here's what will go up in its place". December 8, 2021.
17. Goodykoontz, Bill (April 17, 2023). "How to see 'Bill & Ted' one last time at Metrocenter before the Phoenix mall is demolished". Arizona Republic. Retrieved December 22, 2023.
18. Andy Brownfield (January 8, 2015). "Macy's closing Metrocenter store, 13 others across country". Phoenix Business Journal (via Cincinnati Business Courier). Retrieved January 8, 2015.
19. "Construction Of New Wal-Mart Begins At Phoenix Metrocenter Mall". KJZZ. September 3, 2015.
20. "Sears at Phoenix Metrocenter is one of 63 closing around U.S."
21. "Dillard's posts $289.2M profit, to close stores in Florida, Nebraska and Arizona". Arkansas Online. February 22, 2023. Retrieved February 24, 2023.

• Arizona Republic:

^ September 30, 1973, p. K1

^ September 1, 1972

^ June 9, 1972

^ May 6, 2006 "Phoenix mall is getting extreme makeover inside and out". Arizona Republic. May 6, 2006.

^ July 25, 2008 "Metrocenter makeover under way". The Arizona Republic. July 25, 2008.

• ^ "Metrocenter: Part One of "Look What They've Done to My Mall, Ma!"". Phoenix New Times. May 12, 2008. Archived from the original on December 3, 2008. Retrieved November 2, 2009.
• ^ "Out on a Limb Branching out with the Tree Lady". Phoenix New Times. August 18, 2005. Archived from the original on November 22, 2008. Retrieved November 2, 2009.
• ^ "Metrocenter face-lift nears face-lift nears the finish line". The Business Journal of Phoenix. November 3, 2006.
• Gibbons, Christia (August 28, 2006). "Metrocenter headed for final makeover phase". The Business Journal of Phoenix.
• "Phoenix's Metrocenter sold to Somera and AEW". The Business Journal of Phoenix. January 13, 2006.
• "Metrocenter makeover under way". The Arizona Republic. July 25, 2008.