Social research

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Social research is research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative. [1]

Contents

Most methods contain elements of both. For example, qualitative data analysis often involves a fairly structured approach to coding raw data into systematic information and quantifying intercoder reliability. [2] There is often a more complex relationship between "qualitative" and "quantitative" approaches than would be suggested by drawing a simple distinction between them.

Social scientists employ a range of methods in order to analyze a vast breadth of social phenomena: from analyzing census survey data derived from millions of individuals, to conducting in-depth analysis of a single agent's social experiences; from monitoring what is happening on contemporary streets, to investigating historical documents. Methods rooted in classical sociology and statistics have formed the basis for research in disciplines such as political science and media studies. They are also often used in program evaluation and market research.

Methods

Social scientists are divided into camps of support for particular research techniques. These disputes relate to the historical core of social theory (positivism and antipositivism; structure and agency). While very different in many aspects, both qualitative and quantitative approaches involve a systematic interaction between theory and data. [3] The choice of method often depends largely on what the researcher intends to investigate. For example, a researcher concerned with drawing a statistical generalization across an entire population may administer a survey questionnaire to a representative sample population. By contrast, a researcher who seeks full contextual understanding of an individual's social actions may choose ethnographic participant observation or open-ended interviews. Studies will commonly combine, or triangulate , quantitative and qualitative methods as part of a multi-strategy design.

Sampling

Typically a population is very large, making a census or a complete enumeration of all the values in that population infeasible. A sample thus forms a manageable subset of a population. In positivist research, statistics derived from a sample are analysed in order to draw inferences regarding the population as a whole. The process of collecting information from a sample is referred to as sampling . Sampling methods may be either random (random sampling, systematic sampling, stratified sampling, cluster sampling) or non-random/nonprobability (convenience sampling, purposive sampling, snowball sampling). [3] The most common reason for sampling is to obtain information about a population. Sampling is quicker and cheaper than a complete census of a population.

Methodological assumptions

Social research is based on logic and empirical observations. Charles C. Ragin writes in his Constructing Social Research book that "Social research involved the interaction between ideas and evidence. Ideas help social researchers make sense of evidence, and researchers use evidence to extend, revise and test ideas." Social research thus attempts to create or validate theories through data collection and data analysis, and its goal is exploration, description, explanation, and prediction. It should never lead or be mistaken with philosophy or belief. Social research aims to find social patterns of regularity in social life and usually deals with social groups (aggregates of individuals), not individuals themselves (although science of psychology is an exception here). Research can also be divided into pure research and applied research. Pure research has no application on real life, whereas applied research attempts to influence the real world.

There are no laws in social science that parallel the laws in natural science. A law in social science is a universal generalization about a class of facts. A fact is an observed phenomenon, and observation means it has been seen, heard or otherwise experienced by researcher. A theory is a systematic explanation for the observations that relate to a particular aspect of social life. Concepts are the basic building blocks of theory and are abstract elements representing classes of phenomena. Axioms or postulates are basic assertions assumed to be true. Propositions are conclusions drawn about the relationships among concepts, based on analysis of axioms. Hypotheses are specified expectations about empirical reality derived from propositions. Social research involves testing these hypotheses to see if they are true.

Social research involves creating a theory, operationalization (measurement of variables) and observation (actual collection of data to test hypothesized relationship). Social theories are written in the language of variables, in other words, theories describe logical relationships between variables. Variables are logical sets of attributes, with people being the "carriers" of those variables, for example, gender can be a variable with two or more attributes: male, female and non-binary gender.

Variables are also divided into independent variables (data) that influences the dependent variables (which scientists are trying to explain). For example, in a study of how different dosages of a drug are related to the severity of symptoms of a disease, a measure of the severity of the symptoms of the disease is a dependent variable and the administration of the drug in specified doses is the independent variable. Researchers will compare the different values of the dependent variable (severity of the symptoms) and attempt to draw conclusions.

Guidelines for "good research"

When social scientists speak of "good research" the guidelines refer to how the science is mentioned and understood. It does not refer to how what the results are but how they are figured. Glenn Firebaugh summarizes the principles for good research in his book Seven Rules for Social Research. The first rule is that "There should be the possibility of surprise in social research." As Firebaugh (p. 1) elaborates: "Rule 1 is intended to warn that you don't want to be blinded by preconceived ideas so that you fail to look for contrary evidence, or you fail to recognize contrary evidence when you do encounter it, or you recognize contrary evidence but suppress it and refuse to accept your findings for what they appear to say."

In addition, good research will "look for differences that make a difference" (Rule 2) and "build in reality checks" (Rule 3). Rule 4 advises researchers to replicate, that is, "to see if identical analyses yield similar results for different samples of people" (p. 90). The next two rules urge researchers to "compare like with like" (Rule 5) and to "study change" (Rule 6); these two rules are especially important when researchers want to estimate the effect of one variable on another (e.g. how much does college education actually matter for wages?). The final rule, "Let method be the servant, not the master," reminds researchers that methods are the means, not the end, of social research; it is critical from the outset to fit the research design to the research issue, rather than the other way around.

Explanations in social theories can be idiographic or nomothetic. An idiographic approach to an explanation is one where the scientists seek to exhaust the idiosyncratic causes of a particular condition or event, i.e. by trying to provide all possible explanations of a particular case. Nomothetic explanations tend to be more general with scientists trying to identify a few causal factors that impact a wide class of conditions or events. For example, when dealing with the problem of how people choose a job, idiographic explanation would be to list all possible reasons why a given person (or group) chooses a given job, while nomothetic explanation would try to find factors that determine why job applicants in general choose a given job.

Research in science and in social science is a long, slow and difficult process that sometimes produces false results because of methodological weaknesses and in rare cases because of fraud, so that reliance on any one study is inadvisable. [4]

Ethics

The ethics of social research are shared with those of medical research. In the United States, these are formalized by the Belmont report as:

Respect for persons

The principle of respect for persons holds that (a) individuals should be respected as autonomous agents capable of making their own decisions, and that (b) subjects with diminished autonomy deserve special considerations. [5] A cornerstone of this principle is the use of informed consent.

Beneficence

The principle of beneficence holds that (a) the subjects of research should be protected from harm, and, (b) the research should bring tangible benefits to society. By this definition, research with no scientific merit is automatically considered unethical. [5]

Justice

The principle of justice states the benefits of research should be distributed fairly. The definition of fairness used is case-dependent, varying between "(1) to each person an equal share, (2) to each person according to individual need, (3) to each person according to individual effort, (4) to each person according to societal contribution, and (5) to each person according to merit." [5]

Types of methods

The following list of research methods is not exhaustive:

Foundations of social research

Sociological positivism

The origin of the survey can be traced back at least early as the Domesday Book in 1086, [6] [7] while some scholars pinpoint the origin of demography to 1663 with the publication of John Graunt's Natural and Political Observations upon the Bills of Mortality. [8] Social research began most intentionally, however, with the positivist philosophy of science in the early 19th century.

Emile Durkheim Emile Durkheim.jpg
Émile Durkheim

Statistical sociological research, and indeed the formal academic discipline of sociology, began with the work of Émile Durkheim (1858–1917). While Durkheim rejected much of the detail of Auguste Comte's philosophy, he retained and refined its method, maintaining that the social sciences are a logical continuation of the natural ones into the realm of human activity, and insisting that they may retain the same objectivity, rationalism, and approach to causality. [9] Durkheim set up the first European department of sociology at the University of Bordeaux in 1895, publishing his Rules of the Sociological Method (1895). [10] In this text he argued: "[o]ur main goal is to extend scientific rationalism to human conduct. ... What has been called our positivism is but a consequence of this rationalism." [11]

Durkheim's seminal monograph, Suicide (1897), a case study of suicide rates among Catholic and Protestant populations, distinguished sociological analysis from psychology or philosophy. By carefully examining suicide statistics in different police districts, he attempted to demonstrate that Catholic communities have a lower suicide rate than that of Protestants, something he attributed to social (as opposed to individual or psychological) causes. He developed the notion of objective suis generis "social facts" to delineate a unique empirical object for the science of sociology to study. [9] Through such studies he posited that sociology would be able to determine whether any given society is "healthy" or "pathological", and seek social reform to negate organic breakdown or "social anomie". For Durkheim, sociology could be described as the "science of institutions, their genesis and their functioning". [12]

Modern methodologies

In the early 20th century innovation in survey methodology were developed that are still dominant. In 1928, the psychologist Louis Leon Thurstone developed a method to select and score multiple items with which to measure complex ideas, such as attitudes towards religion. In 1932, the psychologist Rensis Likert developed the Likert scale where participants rate their agreement with statement using five options from totally disagree to totally agree. Likert like scales remain the most frequently used items in survey.

In the mid-20th century there was a general—but not universal—trend for American sociology to be more scientific in nature, due to the prominence at that time of action theory and other system-theoretical approaches. Robert K. Merton released his Social Theory and Social Structure (1949). By the turn of the 1960s, sociological research was increasingly employed as a tool by governments and businesses worldwide. Sociologists developed new types of quantitative and qualitative research methods. Paul Lazarsfeld founded Columbia University's Bureau of Applied Social Research, where he exerted a tremendous influence over the techniques and the organization of social research. His many contributions to sociological method have earned him the title of the "founder of modern empirical sociology". [13] Lazarsfeld made great strides in statistical survey analysis, [14] panel methods, latent structure analysis, and contextual analysis. [13] Many of his ideas have been so influential as to now be considered self-evident. [13]

See also

Social research organizations

Related Research Articles

<span class="mw-page-title-main">Research</span> Systematic study undertaken to increase knowledge

Research is "creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

<span class="mw-page-title-main">Social science</span> Branch of science that studies society and its relationships

Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 18th century. In addition to sociology, it now encompasses a wide array of academic disciplines, including anthropology, archaeology, economics, human geography, linguistics, management science, communication science, and political science.

A case study is an in-depth, detailed examination of a particular case within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a specific political campaign, to an enormous undertaking like world war, or more often the policy analysis of real-world problems affecting multiple stakeholders.

<span class="mw-page-title-main">Multimethodology</span>

Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies. Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies. One could argue that mixed methods research is a special case of multimethod research. Another applicable, but less often used label, for multi or mixed research is methodological pluralism. All of these approaches to professional and academic research emphasize that monomethod research can be improved through the use of multiple data sources, methods, research methodologies, perspectives, standpoints, and paradigms.

<span class="mw-page-title-main">Qualitative research</span> Form of research

Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering research.

<span class="mw-page-title-main">Quantitative research</span> All procedures for the numerical representation of empirical facts

Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.

<span class="mw-page-title-main">Paul Lazarsfeld</span> Austrian-American sociologist (1901–1976)

Paul Felix Lazarsfeld was an Austrian-American sociologist. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social research. "It is not so much that he was an American sociologist," one colleague said of him after his death, "as it was that he determined what American sociology would be." Lazarsfeld said that his goal was "to produce Paul Lazarsfelds". He was a founding figure in 20th-century empirical sociology.

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<span class="mw-page-title-main">Methodology</span> Study of research methods

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<span class="mw-page-title-main">Social complexity</span> Conceptual framework

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<span class="mw-page-title-main">Grounded theory</span> Qualitative research methodology

Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists. The methodology involves the construction of hypotheses and theories through the collecting and analysis of data. Grounded theory involves the application of inductive reasoning. The methodology contrasts with the hypothetico-deductive model used in traditional scientific research.

Nomothetic literally means "proposition of the law" and is used in philosophy, psychology, and law with differing meanings.

Nomothetic and idiographic are terms used by Neo-Kantian philosopher Wilhelm Windelband to describe two distinct approaches to knowledge, each one corresponding to a different intellectual tendency, and each one corresponding to a different branch of academia. To say that Windelband supported that last dichotomy is a consequent misunderstanding of his own thought. For him, any branch of science and any discipline can be handled by both methods as they offer two integrating points of view.

<span class="mw-page-title-main">History of sociology</span>

Sociology as a scholarly discipline emerged, primarily out of Enlightenment thought, as a positivist science of society shortly after the French Revolution. Its genesis owed to various key movements in the philosophy of science and the philosophy of knowledge, arising in reaction to such issues as modernity, capitalism, urbanization, rationalization, secularization, colonization and imperialism.

<span class="mw-page-title-main">Positivism</span> Empiricist philosophical theory

Positivism is a philosophical school that holds that all genuine knowledge is either true by definition or positive—meaning a posteriori facts derived by reason and logic from sensory experience. Other ways of knowing, such as intuition, introspection, or religious faith, are rejected or considered meaningless.

<span class="mw-page-title-main">Comparative historical research</span> Method in the social sciences

Comparative historical research is a method of social science that examines historical events in order to create explanations that are valid beyond a particular time and place, either by direct comparison to other historical events, theory building, or reference to the present day. Generally, it involves comparisons of social processes across times and places. It overlaps with historical sociology. While the disciplines of history and sociology have always been connected, they have connected in different ways at different times. This form of research may use any of several theoretical orientations. It is distinguished by the types of questions it asks, not the theoretical framework it employs.

Quantitative methods provide the primary research methods for studying the distribution and causes of crime. Quantitative methods provide numerous ways to obtain data that are useful to many aspects of society. The use of quantitative methods such as survey research, field research, and evaluation research as well as others. The data can, and is often, used by criminologists and other social scientists in making causal statements about variables being researched.

<span class="mw-page-title-main">Sociology</span> Social science that studies human society and its development

Sociology is the scientific and systematic study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. Regarded as a part of both the social sciences and humanities, sociology uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order and social change. Sociological subject matter ranges from micro-level analyses of individual interaction and agency to macro-level analyses of social systems and social structure. Applied sociological research may be applied directly to social policy and welfare, whereas theoretical approaches may focus on the understanding of social processes and phenomenological method.

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Glenn Firebaugh is an American sociologist and leading international authority on social science research methods. Currently he is the Roy C. Buck Distinguished Professor of Sociology (Emeritus) at the Pennsylvania State University. He has also held regular or visiting faculty appointments at Harvard University, Vanderbilt University, Oxford University, and the University of Michigan. Firebaugh is best known for his contributions to statistical methods and for his research on global inequality. In 2018 he received the Paul F. Lazarsfeld Award from the American Sociological Association for "a career of distinguished contributions to the field of sociological methodology." His publications are highly cited by other social scientists.

References

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  4. "This was the biggest political science study of last year. It was a complete fraud". Vox. 20 May 2015. Retrieved 2015-05-22.
  5. 1 2 3 "Belmont report". The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research. April 18, 1979. Archived from the original on April 5, 2004.
  6. A. H. Halsey (2004), A history of sociology in Britain: science, literature, and society, p. 34
  7. Geoffrey Duncan Mitchell (1970), A new dictionary of sociology, p. 201
  8. Willcox, Walter (1938) The Founder of Statistics.
  9. 1 2 Wacquant, Loic. 1992. "Positivism". In Bottomore, Tom and William Outhwaite, ed., The Blackwell Dictionary of Twentieth-Century Social Thought
  10. Gianfranco Poggi (2000). Durkheim. Oxford: Oxford University Press.
  11. Durkheim, Emile. 1895. Rules of the Sociological Method. Cited in Wacquant (1992).
  12. Durkheim, Émile [1895] The Rules of Sociological Method 8th edition, trans. Sarah A. Solovay and John M. Mueller, ed. George E. G. Catlin (1938, 1964 edition), p. 45
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  14. Lazarsfeld, P. F., & Henry, N. W. (1966). Readings in mathematical social science. Cambridge: MIT Press.

Further reading