Produced by Cartoon Network Studios as its first theatrical film, and the first theatrical film to be based on a Cartoon Network series, The Powerpuff Girls Movie was released in theaters on July 3, 2002, by Warner Bros. Pictures. Despite mostly positive reviews from critics, the film was a commercial failure, earning $16 million worldwide on the budget of $11 million.
Plot
In the crime and injustice-riddled city of Townsville,[lower-alpha 1]Professor Utonium mixes sugar, spice and everything nice, hoping to produce the "perfect little girls" to improve Townsville. However, he accidentally breaks a flask of Chemical X, which spills onto the concoction. The experiment succeeds, producing three little girls whom the Professor names Blossom, Bubbles, and Buttercup. He also discovers that the girls have gained superpowers from the added Chemical X. Despite the girls' recklessness with their powers, they all immediately grow to love each other as a family.
On their first day of school, the girls learn about the game of tag and begin to play it among themselves, which quickly grows destructive once they use their powers. The girls take their game downtown, where cause extensive damage to the city until the Professor calms them down. That night, the Professor tells the girls to not use their powers in public anymore. The next day, the citizens of Townsville treat the girls as outcasts due to their destructive behavior. The Professor is arrested and jailed, which forces the girls to try to make their way home from school on foot. After a while, they become lost in an alleyway, where the Gangreen Gang corners them. Suddenly, a chimpanzee named Jojo, who was the Professor's destructive laboratory assistant until gaining superintelligence due to the Chemical X explosion mutating his brain, rescues the trio.
Bitter over the Professor favoring the girls instead of him, Jojo gains their sympathy by convincing them that he is also hated for his powers and tricks them into helping him build a laboratory and a machine powered by Chemical X, which he claims will "improve the city". Afterward, Jojo rewards them with a trip to the local zoo, where he secretly implants small transportation devices on all the primates there. That night, Jojo teleports the primates to his lab and uses his new machine to inject them with Chemical X, which turns them into evil mutants like himself. The next morning, after the Professor is released from prison, the girls show him all the "good" they have done, only to discover that the primates are attacking the city. Jojo, renaming himself as Mojo Jojo, publicly announces the girls assisted him, which damages their reputation further and makes the distraught Professor lose faith in them. Dejected, the girls exile themselves on an asteroid in outer space.
Mojo announces his intention to rule the planet but becomes frustrated when his minions disobey him and concoct their own plans to terrorize Townsville. Meanwhile, on the asteroid, the banished girls hear Mojo trying to strangle the Professor and return to Earth, where they start rescuing the citizens. After Buttercup uses her powers to defeat a giant ape, Blossom convinces the former and Bubbles that they can use their powers to fight back. After his army is defeated, Mojo gives himself an overdose of Chemical X and grows into a giant monster, easily subduing the girls. Rejecting Mojo's offer of an alliance to take over the world, the girls push him off a decrepit skyscraper just as the Professor arrives with an antidote for Chemical X. Mojo lands on the Antidote X, which shrinks him down to his original size and allows the police to arrest him.
The girls consider using the Antidote X to remove their powers, thinking they would be accepted as normal girls, but the people of Townsville protest against this, apologize for misjudging them, and their heroism is praised. The Mayor of Townsville requests that the girls use their powers to fight crime in the city and with permission from the Professor, they become the city's most beloved crime-fighting superhero team, "The Powerpuff Girls".
During the film's production, series creator and director Craig McCracken did not want it to appeal exclusively to girls,[3] as the series' merchandise made it out to be, choosing to make an action-adventure film that felt closer to his conception of the Powerpuff Girls. When deciding what the final plot would be, the crew had "one that was purely an action show, and then one that was more of a subtle character piece". Cartoon Network liked both of them, so the result is a hybrid.[4] McCracken said that there was no real difference when directing the film in comparison to a standard TV episode:
When we make the TV show, we look at them as mini films. The show is really condensed, it always keeps moving and it's got an energy level to it because of the time limitation, so my first concern was, are we going to lose that pacing going into a long form? But as it turned out, the movie still moves at the same pace that the show does. It still has that distinctive feeling to it.[5]
The Powerpuff Girls was known for its audience being highly composed by "underground" adults, and the film was intended in part to appeal to that demographic. According to Cartoon Network executives, it was also meant to "spark sales of DVDs and home videos, pack in crowds overseas and set kids scrambling to buy cartoon-themed merchandise".[6] Jim Samples, executive vice president and general manager of the network, saw the year 2002 as a good opportunity to bring the show to the big screen, given the success of family features such as Disney's Lilo & Stitch and the live-action adaptation of Scooby-Doo.[7] During production, McCracken was encouraged by Cartoon Network to make an edgier film; he recalled via Tumblr:
When we started the film, I was encouraged by [Cartoon Network] to make the movie for "25 year old guys." So we upped the seriousness and action and down played the funny. By the time we finished, there was a regime change at CN and the new heads of the network were upset we didn't make a poppy, colorful kids movie [...] This was when they first had the idea that they wanted to try producing animation for older audiences, Samurai Jack was a part of this thinking as well. We were sort of the guinea pigs for what would later evolve into Adult Swim.[8]
Like the series, the film's animation was provided by Rough Draft Korea, with additional digital compositing and effects by Mercury Filmworks and additional animation by Savage Frog! and Virtual Magic Animation. All work done overseas was then shipped to Los Angeles, where the main crew put every single shot together digitally at the recently opened Cartoon Network Studios.[5][9] The film keeps the staple look of the television series with minimal changes, with characters such as the Girls and the Professor having a mostly geometric look.[10] The backgrounds are hand-drawn with some computer-generated enhancements.[10] The movie also went on to have some minor edits in pacing for the final cut, but "nothing so disastrous that it affected the final film", according to McCracken.[4] It was noted that promotion for the film was rather limited when compared to that of other animated films from the same year, such as Hey Arnold!: The Movie. However, McCracken said that Warner Bros. was putting $20 million into promoting the film.[4] Some of the production process was also documented for the film's subsequent home video releases. According to McCracken, 49 half-hour episodes of the TV series had been made up to that point, but production on the show went on hiatus to focus on the making of the movie.[4]
Music
The crew was against including pop songs or any musical numbers that would interfere "in the body of the story", in order to respect audience expectations.[4] However, the end credits are accompanied by a punk rock version of the series' ending theme by Bis, as well as "Pray for the Girls" by Frank Black and "That's What Girls Do" by No Secrets.[11]James L. Venable, who composed the music for the television series, also composed the film's score, blending traditional orchestration with electronica. He had listened to "old monster movie scores" and acts such as The Chemical Brothers and Propellerheads for inspiration in developing the series' musical style, which was then poured into the movie.[12] McCracken thought the band Gorillaz would be fitting to perform the film's ending credits song, considering that the plot is about "evil monkeys attacking Townsville" and that the band members are animated.[13] Gorillaz creators Jamie Hewlett and Damon Albarn showed interest in composing the song, but their schedule made it impossible to accomplish.[13]
Promotion
By February 2002, the film was already being promoted on Cartoon Network's official website, where details about the "Be an Artist" contest were available, prompting fans in the United States under the age of 18 to send their drawings in the hopes of having it appear in a scene from the movie.[14][15] The main winner was Laura Krammer, a 13-year-old girl from Ligonier, Indiana, who was chosen by director Craig McCracken.[16] In Latin America, kids could enter a contest in which the first place winner earned three tickets for the movie and a video camera.[17] One of Delta Express' Boeing 737-200 planes featured a special aircraft with Powerpuff Girls-themed livery, and customers were given promotional items regarding the movie, including activity sheets, temporary tattoos and buttons.[18]
Kids' WB aired four episodes of the television show in a marathon to help promote the movie.[19] Prior to the release of the film, Daisy Rock produced a heart-shaped, 3/4 scale, pink guitar featuring all three Powerpuff Girls, and another featuring Mojo Jojo in a "premium alder body" with a 24-3/4" scale. Both instruments had a limited release. Out of the one hundred, some were given to cable viewers during the Cartoon Cartoon Fridays primetime block on May 31, 2002. A few others were available on Cartoon Network's online store for a short period. Artists who participated in the first two Powerpuff Girls soundtracks also got their own copy.[20] From July of that year, Jack in the Box restaurants offered six toys based on the movie as part of their kid's meal menu: Punching Buttercup, Kung-Fu Bubbles, Karate Kick Blossom, Mojo Jojo's Volcano Viewer, Bulging Brains Mojo Jojo, and Skyscraper Mo Mojo Jojo.[21] In July 17, DC published the film's official comic adaptation, written by Amy Rogers and illustrated by Phil Moy, Christopher Cook and Mike DeCarlo.[22]Keebler, Dreyer's, Mervyn's, Toys "R" Us, Walmart, and the Got Milk? campaign were also commercial allies of the movie.[23]
In August 2002, the MTR Corporation, which had previously used Blossom, Bubbles and Buttercup as ambassadors in a campaign for subway safety in Hong Kong,[24] promoted the film's debut in the Chinese market by selling a set of commemorative Powerpuff Girls-themed tickets at their stations, which also came with a sticker, a movie ticket coupon and a rag doll keychain of one of the three girls.[25]
Series creator Craig McCracken said that he would stick to television due to the politics of the film's production.
On Rotten Tomatoes, the film holds an approval rating of 63% based on 102 reviews, with an average rating of 6.1/10. The site's critical consensus reads, "It plays like an extended episode, but The Powerpuff Girls Movie is still lots of fun."[32] On Metacritic, the film has a weighted average score of 65 out of 100 based on 25 critics, indicating "generally favorable reviews".[33] Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale.[34]
Bob Longino of the Atlanta Journal-Constitution praised the film, saying that "the intricate drawings emanate 1950s futuristic pizazz like a David Hockney scenescape", and that the script is both "sinfully cynical and aw-shucks sweet". He also called it "one of the few American creations that is both gleeful pop culture and exquisite high art."[35]Nell Minow of Common Sense Media gave the film four stars out of five, saying that it "may be a treat for the fans of the show, but its non-stop excitement and sense of humor is going to win over just about anyone".[36]Virginia Heffernan of The New York Times said that "the movie is cute [...] but its violent, snickering style is pure Americana", and that it evokes the "outlandish classic" look of McCracken's inspirations.[37] Ben Nuckols wrote for Associated Press that the protagonists' big eyes were the "only remarkable thing", which he considered "a shame, because the girls are delightful and the movie is skillfully made".[38]New Sunday Times praised the animation, particularly the sequence where the Powerpuff Girls play tag, and said that "there's a lot to like about this movie", calling it "a good first movie".[39]
Jerry Beck wrote for Animation World Network that the film was "good looking [...] but suffered from story problems",[40] whereas Christene Meyers from Billings Gazette thought that the story could have been told in a few minutes.[41] Contrarily, IGN's KJB said that the movie did not "overstay its welcome" with its 70-minute running time and gave it 4 out of 5 stars.[42] Dan Via, writing for The Washington Post, said that "even with its flaws, The Powerpuff Girls Movie offers dramatic pacing, cleverness and charm that are hard to come by in the summertime multiplex", ranging from moments of "epic stillness to the crash-bang-kapow flash of the action sequences".[43] Mariano Kairuz, from the Argentine newspaper Página/12, wrote: "It's one of the happily bizarre cartoon movies to hit theaters in quite some time. One might even wonder how Cartoon Network and Warner authorized the multi-million dollar budget for something that looks and feels somewhat uncommercial".[44]
Marc Savlov of The Austin Chronicle gave the film 3 and a half stars out of 5, describing it as "retro fun that contains a serious self-empowerment message for little girls and little boys alike", as well as "brilliant, wacky, and utterly charming fluff".[45] In a review for the newspaper Riverfront Times, Gregory Weinkauf said that the film's exploration of the girls' emotions during the asteroid scene was "a brilliant sequence" before the "blaze of chaotic action" in the third act. However, he was critical about the film's "bizarre anal sensibilities" (e.g. "cheeky shots of monkey butts — electroshocks slithering up into them, turd-bombs plopping out of them") and what he deemed as a "psychosexual fodder", with the Mayor having a "pickle fetish" and Sara Bellum's "voluptuous curves [that] fill the frame but whose actual head and identity as a mature woman are curiously omitted."[46]
The film also received some mild criticism for its violence, which some felt was too extreme for a family-oriented film, especially in the wake of the 9/11 attacks the previous year.[47][48] In the 2009 documentaryThe Powerpuff Girls: Who, What Where, How, Why... Who Cares?, McCracken said, "In hindsight, maybe I wish it was a little sillier, a little more lighter, a little more... not so heavy the whole time." In 2016, he stated that due to the politics of the film's production, he would stick to the television industry instead of branching out into movies.[8]
Accolades
In early 2003, the Online Film Critics Society released its list of the Top 100 Animated Features of All Time, where The Powerpuff Girls Movie was placed at number 86.[49] Later that year, the film was one of the several recipients of the Epic Award, as given by The White House Project to promote female leadership in the media.[50] In 2019, Paste magazine ranked the film number 72 on its list of the 100 best superhero movies of all time.[51]
Box office
The kids didn't come—a lot of boys who were fans of it didn't want to tell people they were fans of it and didn't buy tickets. There's a safety of watching Powerpuff at home if you're a guy.
The Powerpuff Girls Movie premiered in theaters in the United States on July 3, 2002.[53] Because of the popularity of the TV show, some analysts predicted that the film would gross $15 million over the Fourth of July weekend.[54] However, Mekeisha Madden from The News Tribune noted that it was facing a strong competition against films like Men in Black II and Lilo & Stitch, commenting: "The real question, according to some fans and industry experts, is if the movie is still timely. While the show is still hot with younger kids, The Powerpuff Girls reached its height in popularity with people over 14 in the summer of 2000".[55]
The movie only earned $6.1 million over its first five days of release, ranking ninth at the North American box office due to competition with Men in Black II.[56]Jim Samples, Cartoon Network's general manager at the time, said that these numbers were a "big disappointment", but still had hope that the movie would do better overseas and via DVD sales.[57] He added that from then on the network would be more careful when choosing the release date of its original feature films.[57] Brandon Gray, a Box Office Mojo contributor, asserted that "at many of the venues the picture didn't have evening showings, [thus] alienating many of the TV show's older fans".[56] By July 26, the film had dropped to No. 34 on the U.S. box office ranking.[58] Ultimately, it grossed $11.4 million domestically and $5 million overseas for a worldwide total of $16.4 million with a $11 million budget.[2]Mike Lazzo, former senior vice president of Cartoon Network's Adult Swim, said that the movie flopped due to a bad combination of "business" (as for when and how it was released) and "creative" (with it being "just good" instead of "genius").[59]Screen Rant listed the movie as one of the 25 lowest-grossing superhero films at the global box office.[60]
↑ The city of Townsville in the show is a fictional American city. It is not to be confused with the real-life city of Townsville in Queensland, Australia.
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↑ Kronke, David (June 30, 2002). "James L. Venable". BMI.com. Retrieved March 16, 2021.
1 2 Craig McCracken Interview (YouTube). Double Toasted Interviews. February 14, 2021. Event occurs at 10:08-11:07. Archived from the original on December 22, 2021. Retrieved March 16, 2021.
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