WEAL

Last updated
WEAL
WEAL 1510 AM logo.jpg
City Greensboro, North Carolina
Broadcast area Greensboro and Vicinity
Frequency 1510 kHz
BrandingBig WEAL
Programming
Language(s) English
Format Gospel music
Ownership
OwnerStuart Epperson
(Truth Broadcasting Corporation)
WPET
History
Call sign meaning
Pronounced Wheel
Technical information
Licensing authority
 FCC
Facility ID 49315
Class D
Power 820 watts (daytime)
200 watts (Critical hours)
Transmitter coordinates
 36°03′42″N79°47′35″W / 36.06167°N 79.79306°W / 36.06167; -79.79306
Links
Public license information
Profile
LMS
Webcast Listen Live
Website 1510weal.com

WEAL ("Big WEAL") is a gospel radio station in Greensboro, North Carolina targeting African Americans. It is at 1510 and broadcasts only during daylight hours allowing "clear channel" station WLAC in Nashville, Tennessee to cover the southern portion of the Atlantic coast. Owned by Stuart Epperson's Truth Broadcasting Corporation, the station's studios are near Piedmont Triad International Airport in Greensboro, and a transmitter site is downtown.

Contents

History

After success with a similar station in Charlotte, Francis Fitzgerald started Greensboro's first black radio station after realizing Greensboro's African-American community listened to a Winston-Salem station. [1]

WEAL provided music and information; for people who could not read, WEAL provided an important service. [2] In 1963, Bill Mitchell left WPET to run WEAL. Among his accomplishments: the program "Sounder", co-hosted by a black man and a white woman, [3] Gil Harris and Lee Atkinson, and one of the first talk shows on a black radio station. [4] Black advertisers did well on the station, but white-owned businesses hesitated before relenting. WEAL was the top station in Greensboro because white listeners had several choices. [1]

Among WEAL's best-known DJs were Alfred G. Richard and "Merrill the Pearl" Watson. [5] Fitzgerald hired Richard, who was already well known in South Carolina, for twice the money he was receiving. [1] Additional announcers were Prince Ike, Sam the Sham Tate, The "Cookin Ty Miller", Tony "TonyB" Welborne, and Bob Jones.

Competition from FM radio and a daytime-only signal resulted in WEAL's decline. [1]

In 1997, Sinclair Broadcast Group purchased WEAL and WQMG from Max Media, which bought the stations in 1996. The deal also included WMQX and WJMH. [6] In July 1999, Sinclair announced it would sell its four Greensboro radio stations to Entercom Communications. [7]

With FM reaching the same audience by the 1990s, the station began phasing out secular music. For several years, the station's call letters were WQMG-AM.

WEAL, along with sister station WPET, were sold to Stuart and Nancy Epperson's Truth Broadcasting Corporation in September 2020. Both stations joined Epperson's other stations in the Greensboro market, namely WTRU, WKEW, and WPOL. Galax, Virginia-based WBRF, another station partially owned by Stuart Epperson, also broadcasts in part of the same market. [8] The sale, at a price of $400,000, was consummated on December 31, 2020.

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References

  1. 1 2 3 4 Nancy McLaughlin (February 26, 2012). "WEAL spins 50 years' worth of memories". Greensboro News & Record . Retrieved June 30, 2020.
  2. ↑ Jeri Rowe, "WEAL - When Guilford's First Black Radio Station Came on the Air in 1962, People Learned to Depend on It; The Same Is True Today," Greensboro News & Record, February 20, 2000.
  3. ↑ Jeri Rowe, "'King' of Local Radio Dies at Age 78 - Radio Pioneer Bill Mitchell Helped Introduce Rock 'N' Roll to the City," Greensboro News & Record, December 6, 2000.
  4. ↑ Britt, Grant (January 21, 2021). "Lee Atkinson says she sings for the music, not for money". Greensboro News & Record.
  5. ↑ Tanya N. Ballard, "Radio Legend Still Riding High on the Local Airwaves," Greensboro News & Record, October 11, 1997.
  6. ↑ Jeri Rowe, "Triad Radio Cranks It Up - The Triad's Radio Market Has Been Transformed from a Mom-And-Pop Outfit Into Big Business," Greensboro News & Record, January 3, 1999.
  7. ↑ Amy Joyner, "Popular Triad Radio Stations to Be Sold Soon - Four Stations Will Change Hands, But Their Formats Reportedly Won't Be Altered," Greensboro News & Record, July 28, 1999.
  8. ↑ Venta, Lance (2020-09-18). "Station Sales Week Of 9/18: Entercom Sells Two Greensboro AMs". RadioInsight.com . Retrieved 2020-09-20.


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