Webcast

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A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is "broadcasting" over the Internet.

Contents

The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet-only "stations". Webcasting usually consists of providing non-interactive linear streams or events. Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyrighted material.

Overview

Webcasting is used extensively in the commercial sector for investor relations presentations (such as annual general meetings), in e-learning (to transmit seminars), and for related communications activities. However, webcasting does not bear much, if any, relationship to web conferencing, which is designed for many-to-many interaction. [1]

The ability to webcast using cheap/accessible technology has allowed independent media to flourish. There are many notable independent shows that broadcast regularly online. Often produced by average citizens in their homes they cover many interests and topics. Webcasts relating to computers, technology, and news are particularly popular and many new shows are added regularly.

Webcasting differs from podcasting in that webcasting refers to live streaming while podcasting simply refers to media files placed on the Internet. [2]

The term "webcast" had previously been used to describe the distribution of Web or Internet content using conventional broadcast technologies such as those intended for digital video (Digital Video Broadcasting) and audio (Digital Audio Broadcasting), and in some cases even leveraging analogue broadcasting techniques traditionally used by Teletext services to deliver a limited "Best of the Web" selection of content to audiences. Overnight broadcasts of data via analogue television signals were claimed by WebTV representatives to be able to offer "a fresh gigabyte of data every day... while you sleep". [3] Typically, webcasting referred to a form of datacasting involving higher bandwidth broadcast technologies delivering Web content, multimedia files in particular, and with any interactivity supported by lower bandwidth return channels such as dial-up Internet access over the public telephone network or communication over mobile telephone networks. Such return channels conveyed each user's requests for the delivery of specific content over the broadcast medium. Eventually, DVB satellite operators were to offer a higher bandwidth return channel using DVB-RCS, raising the prospect of "point-to-point connections with users' satellite dishes". Webcasting had been regarded as a way of providing higher bandwidth Internet access to home computer users as well as enabling television-based Internet access, driving the development of smart television products. [4]

History

The earliest graphically oriented web broadcasts were not streaming video, but were in fact still frames which were photographed with a web camera every few minutes while they were being broadcast live over the Internet. One of the earliest instances of sequential live image broadcasting was in 1991 when a camera was set up next to the Trojan Room in the computer laboratory of the University of Cambridge. It provided a live picture every few minutes of the office coffee pot to all desktop computers on that office's network. [5] A couple of years later its broadcasts went to the Internet, became known as the Trojan Room Coffee Pot webcam, and gained international notoriety as a feature of the fledgling World Wide Web. [6]

Later in 1996 an American college student and conceptual artist, Jenny Ringley, set up a web camera similar to the Trojan Room Coffee Pot's webcam in her dorm room. [7] That webcam photographed her every few minutes while it broadcast those images live over the Internet upon a site called JenniCam. Ringley wanted to portray all aspects of her lifestyle and the camera captured her doing almost everything – brushing her teeth, doing her laundry, and even having sex with her boyfriend. [8] [9] Her website generated millions of hits upon the Internet, became a pay site in 1998, and spawned hundreds of female imitators who would then use streaming video to create a new billion dollar industry called camming, and brand themselves as camgirls or webcam models. [10]

One of the earliest webcast equivalent of an online concert and one of the earliest examples of webcasting itself was by Apple Computer's Webcasting Group in partnership with the entrepreneurs Michael Dorf and Andrew Rasiej. Together with David B. Pakman from Apple, they launched the Macintosh New York Music Festival from July 17–22, 1995. This event audio webcast concerts from more than 15 clubs in New York City. Apple later webcast a concert by Metallica on June 10, 1996, live from Slim's in San Francisco. [11]

In 1995, Benford E. Standley produced one of the first audio/video webcasts in history. [12]

On October 31, 1996, UK rock band Caduseus broadcast their one-hour concert from 11 pm to 12 midnight (UT) at Celtica in Machynlleth, Wales, UK – the first live streamed audio and simultaneous live streamed video multicast – around the globe to more than twenty direct "mirrors" in more than twenty countries. [13] [14]

In September 1997, Nebraska Public Television started webcasting Big Red Wrap Up from Lincoln, Nebraska which combined highlights from every Cornhusker football game, coverage of the coaches' weekly press conferences, analysis with Nebraska sportswriters, appearances by special guests and questions and answers with viewers. [15]

On October 22, 1998, the first Billy Graham Crusade was broadcast live to a worldwide audience from the Raymond James Stadium in Tampa Florida courtesy of Dale Ficken and the WebcastCenter in Pennsylvania. The live signal was broadcast via satellite to PA, then encoded and streamed via the BGEA website. [16]

On February 6, 1999, a 21-minute Victoria's Secret fashion show featuring supermodel Tyra Banks aired exclusively on Broadcast.com. The webcast was promoted by a 30-second television spot during Super Bowl XXXIII and drew an estimated 1.5 million viewers. Broadcast.com servers were reportedly overwhelmed by the spike in traffic, locking out many potential viewers. [17]

Virtually all major broadcasters now have a webcast of their output, from the BBC to CNN to Al Jazeera to UNTV in television to Radio China, Vatican Radio, [18] United Nations Radio and the World Service in radio.

On November 4, 1994, Stef van der Ziel distributed the first live video images over the web from the Simplon venue in Groningen. [19] On November 7, 1994, WXYC, the college radio station of the University of North Carolina at Chapel Hill became the first radio station in the world to broadcast its signal over the internet. [20] [21]

Translated versions including Subtitling are now possible using SMIL Synchronized Multimedia Integration Language.

Wedcast

A webcast of a wedding may be called a wedcast; [22] [23] it allows family and friends of the couple to watch the wedding in real time on the Internet. It is sometimes used for weddings in exotic locations, where it would be expensive or difficult for people to travel to see the wedding in person. [22]

On August 13, 1998, the first webcast wedding took place, between Alan K'necht and Carrie Silverman in Toronto Canada. [24] [25]

The first webcast teleconference wedding to date is believed to have occurred on December 31, 1998. Dale Ficken and Lorrie Scarangella wed on this date as they stood in a church in Pennsylvania, and were married by Jerry Falwell while he sat in his office in Lynchburg, Virginia. [26]

Webcasting a funeral is also a service provided by some funeral homes. [27] Although it has been around since at least 2005, cheaper broadband access, the financial strain of travel, and deployments to Iraq and Afghanistan have all led to increased use of the technology. [28]

See also

Related Research Articles

<span class="mw-page-title-main">Streaming media</span> Multimedia delivery method

Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. Streaming refers to the delivery method of content, rather than the content itself.

<span class="mw-page-title-main">Webcam</span> Video camera connected to a computer or network

A webcam is a video camera which is designed to record or stream to a computer or computer network. They are primarily used in video telephony, live streaming and social media, and security. Webcams can be built-in computer hardware or peripheral devices, and are commonly connected to a device using USB or wireless protocols.

<span class="mw-page-title-main">Broadcasting</span> Distribution of audio or audiovisual content to dispersed audiences

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum, in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, most implementations of electronic communication were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.

<span class="mw-page-title-main">Video on demand</span> Media distribution system allowing consumers to control playback schedule

Video on demand (VOD) is a media distribution system that allows users to access to videos, television shows and films without a traditional video playback device and a typical static broadcasting schedule. In the 20th century, broadcasting in the form of over-the-air programming was the most common form of media distribution. As Internet and IPTV technologies continued to develop in the 1990s, consumers began to gravitate towards non-traditional modes of content consumption, which culminated in the arrival of VOD on televisions and personal computers.

<span class="mw-page-title-main">Trojan Room coffee pot</span> Predecessor of the webcam

The Trojan Room coffee pot was a coffee machine located in the Computer Laboratory of the University of Cambridge, England. Created in 1991 by Quentin Stafford-Fraser and Paul Jardetzky, it was migrated from their laboratory network to the web in 1993 becoming the world's first webcam.

Streaming television is the digital distribution of television content, such as television shows and films, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.

<span class="mw-page-title-main">Internet Protocol television</span> Television transmitted over a computer network

Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content almost immediately. This is known as streaming media.

Datacasting is the broadcasting of data over a wide area via radio waves. It most often refers to supplemental information sent by television stations along with digital terrestrial television (DTT), but may also be applied to digital signals on analog TV or radio. It generally does not apply to data which is inherent to the medium, such as PSIP data which defines virtual channels for DTT or direct broadcast satellite systems; or to things like cable modem or satellite modem, which use a completely separate channel for data.

<span class="mw-page-title-main">Web conferencing</span> Forms of online many-to-many communication

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<span class="mw-page-title-main">Quentin Stafford-Fraser</span> Computer programmer

James Quentin Stafford-Fraser is a computer scientist and entrepreneur based in Cambridge, England. He was one of the team that created the first webcam, the Trojan room coffee pot. Quentin pointed a camera at the coffee pot and wrote the XCoffee client program which allowed the image of the pot to be displayed on a workstation screen. When web browsers gained the ability to display images, the system was modified to make the coffee pot images available over HTTP and thus became the first webcam.

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<span class="mw-page-title-main">P2PTV</span> Video distribution method

P2PTV refers to peer-to-peer (P2P) software applications designed to redistribute video streams in real time on a P2P network; the distributed video streams are typically TV channels from all over the world but may also come from other sources. The draw to these applications is significant because they have the potential to make any TV channel globally available by any individual feeding the stream into the network where each peer joining to watch the video is a relay to other peer viewers, allowing a scalable distribution among a large audience with no incremental cost for the source.

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Justin.tv was a website created by Justin Kan, Emmett Shear, Michael Seibel, and Kyle Vogt in 2007 to allow anyone to broadcast video online. Justin.tv user accounts were called "channels", like those on YouTube, and users were encouraged to broadcast a wide variety of user-generated live video content, called "broadcasts".

<span class="mw-page-title-main">Lifestreaming</span> Act of documenting and sharing aspects of ones daily experiences online

Lifestreaming is an act of documenting and sharing aspects of one's daily experiences online, via a lifestream website that publishes things of a person's choosing.

Jennifer Kaye Ringley is an Internet personality and former lifecaster. She is widely regarded as the first camgirl. She is known for creating the popular website JenniCam. Previously, live webcams transmitted static shots from cameras aimed through windows or at coffee pots. Ringley's innovation was simply to allow others to view her daily activities. She was the first web-based "lifecaster". She retired from lifecasting at the end of 2003.

<span class="mw-page-title-main">Internet radio</span> Digital audio service transmitted via the Internet

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SomaFM is an independent Internet-only streaming multi-channel radio station, supported entirely with donations from listeners. SomaFM originally started broadcasting out of founder Rusty Hodge's basement garage in the Bernal Heights neighborhood of San Francisco, as a micropower radio station broadcast at the Burning Man festival in 1999. The response to the project was sufficiently positive that Rusty Hodge launched it as a full-time internet radio station in February 2000.

"Drew Cam" is the ninth episode of the fifth season of the American sitcom The Drew Carey Show, and the 110th overall. The episode sees Drew becoming a 24-hour salesman for the Winfred-Louder department store. Webcams are installed in his house and he has to promote the store's range of appliances. While Drew is out, the webcams continue to stream events that occur in his house. When the viewers become bored of Drew's life, Kate O'Brien is hired to play his girlfriend for the show. She is soon replaced by Isabel, who Kate becomes jealous of. She eventually tells Drew that she loves him during the webcast.

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