Founded in 2003, 10bet is regulated by Malta Gaming Authority and operated by Blue Star Planet Limited.[7] The Great Britain business is licensed by Gambling Commission. The Swedish business is licensed by the Swedish Gambling Authority.[8] The company also holds a Remote Bookmaker's Licence in Ireland.[9]
Corporate sponsorship
On 18 July 2018, EFL Championship side Blackburn Rovers announced they had agreed a seven-figure, three-year-deal with 10bet for the online sports betting platform to become the club's principal sponsor, with the 10bet logo featuring on the front of the club's home and away shirts.[10][11]
Two years into the deal, on 16 August 2020, Blackburn announced that 10bet had activated a break clause in the deal, seeing the sponsorship come to an end a year early, just four weeks before the start of the 2020–21 season.[12][13]
Awards
In 2019, 10bet won Fresh Awards for design and branding. The same year, 10bet was shortlisted for a Graphis design award.[14][15]
Regulatory action
In 2023, Blue Star Planet Ltd, operator of 10Bet in the UK, was fined £620,000 by the Gambling Commission for failings in anti–money laundering and customer protection measures.[16][17][18]
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£6 million (2020) [1] 