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1988 Winter Olympics marketing was a long running campaign that began when Calgary won its bid to host the games in 1981.
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| 1988 Winter Olympics |
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1988 Winter Olympics marketing was a long running campaign that began when Calgary won its bid to host the games in 1981.
The organizing committee Olympiques Calgary Olympics '88 (OCO'88) chose a stylized snowflake used for the 1981 bid by the Calgary Olympic Development Association (CODA) as the symbol for the 1988 Games. [1] The snowflake is made up of interlocking "c"'s, small "c"'s representing Calgary, and the large "c"'s representing Canada. The five interlocking "c"'s represented the theme of the 1988 Games "Come Together in Calgary". [1]
The official motto of the 1988 Winter Olympics was Coming Together in Calgary (French : Se réunir à Calgary).
OCO'88 introduced the mascots of the Calgary Games Hidy and Howdy, at the closing ceremony of the 1984 Winter Olympics in Sarajevo. [2] The mascots named "Hidy" and "Howdy", chosen through a public contest, [3] were a smiling cowboy-themed polar bears designed to evoke images of "western hospitality". [4] The mascots were played by a team of 150 students from Bishop Carroll High School, the sister-brother pair made up to 300 appearances per month in the lead up to the Games. [2] [5] From their introduction at the closing ceremonies of the Sarajevo Games in 1984 until their retirement at the conclusion of the Calgary Games, the pair made about 50,000 appearances. [2]
At the conclusion of the 1988 Winter Games, OCO'88 noted that corporate partnerships generated CA$ 88 million in revenue, which was 16 per cent of the CA$ 558.8 million OCO'88 generated in revenue. [6] For the 1988 Winter Games there were 21 sponsors, 30 suppliers, 40 licensees, 27 contributors and one donor. [7] Official sponsors were categorized into tiers based on contribution total, with CA$ 2 million separating each tier, official sponsors resulted in CA$ 57 million in support for the Games. [7] Official suppliers were required to provide at least CA$ 500,000 in contributions, official suppliers resulted in CA$ 21 million in support for the Games. [7] Licensing programs were seen as successful in Canada, but unsuccessful in international markets due to challenges negotiation with individual National Olympic Committees. [8] [9]
Team Petroleum '88 was a program developed by OCO'88 as a program to engage oil and gas corporations in the Calgary region with the Olympic Games. [8] Participating corporations were not provided any marketing rights, but were instead given access to tickets in a special lounge at the Olympic Saddledome for high-profile events, and priority access to tickets in other events. [8] The Team Petroleum '88 program generated CA$ 4.8 million in revenue from 44 corporations. [8] [10]
The official song of the 1988 Winter Olympics was Can't You Feel It, composed by Canadian David Foster for the Games. [11]
The 1984 Winter Olympics, officially known as the XIV Olympic Winter Games and commonly known as Sarajevo '84, were a winter multi-sport event held between 8 and 19 February 1984 in Sarajevo, Yugoslavia. It was the first Winter Olympic Games held in a Slavic language-speaking country, as well as the only Winter Olympics held in a communist country before the 2022 Winter Olympics in Beijing, China. It was the second consecutive Olympic Games held in a communist country, after the 1980 Summer Olympics in Moscow, Russian SFSR, Soviet Union.
The 1988 Winter Olympics, officially known as the XV Olympic Winter Games and commonly known as Calgary 1988, were a multi-sport event held from February 13 to 28, 1988, with Calgary, Alberta as the main host city. This marks the most recent time that two consecutive Olympic Games were hosted in North America. It was the first Winter Olympic Games to be held for 15 days, like the counterpart Summer Olympic Games. The majority of the events took place in Calgary itself. However, the snow events were shared by Nakiska ski resort in Kananaskis Country at the west of the city and the Canmore Nordic Centre Provincial Park in the town of Canmore.
The Olympic Oval in Calgary, Alberta, Canada, is North America's first covered speed skating oval; it was built for the 1988 Winter Olympics and opened 37 years ago on September 27, 1987. Located on the University of Calgary campus, it is the official designated training centre for Speed Skating Canada and the Elite Athlete Pathway. This oval includes a hockey rink, a short track speed skating rink, a 400m long track rink and a 450 m running track.
The 1988 Winter Olympics, officially known as the XV Olympic Winter Games, was a winter multi-sport event held in Calgary, Canada, from 13 to 28 February 1988. A total of 1,423 athletes representing 57 National Olympic Committees (NOCs) participated in 46 events from 10 different sports and disciplines. Five new events were contested at these Games—men's and women's Super G in alpine skiing, team events in Nordic combined and ski jumping, and women's 5000 metres in speed skating—and two events returned to the program—men's and women's combined in alpine skiing.
The men's ice hockey tournament at the 1988 Winter Olympics in Calgary, Alberta, Canada, was the 16th Olympic Championship. The Soviet Union won its seventh gold medal. The silver medal was won by Finland, marking its first ever Olympic ice hockey medal. Sweden won the bronze medal. Games were held in the Olympic Saddledome, the Stampede Corral, and Father David Bauer Olympic Arena. This is so far the only Olympic tournament held on North American soil that was not won by either Canada or United States.
Norman Ernest Wagner, was a Canadian archeologist, professor and University president.
Alpine skiing at the 1988 Winter Olympics consisted of ten alpine skiing events, held February 15–27 at Nakiska on Mount Allan, a new ski area west of Calgary.
Canada was the host nation for the 1988 Winter Olympics in Calgary. It was the first time that Canada had hosted the Winter Olympic Games, and second time overall, after the 1976 Summer Olympics in Montreal. Vancouver would eventually host the 2010 Winter Olympics which makes it the second city in Canada to host the Winter Olympics and the third overall.
Hidy and Howdy were the official mascots of the 1988 Winter Olympics in Calgary, Alberta, Canada. They were anthropomorphic twin polar bears who wore western/cowboy style outfits. Students of Bishop Carroll High School in Calgary were used as performers during Hidy and Howdy's four years as the mascots of the XVth Olympic Winter Games. After the Closing Ceremonies, they retired from public life, only ever reappearing once for the filming of the 1993 movie Cool Runnings for a brief cameo appearance, since the film is based on the Calgary Olympics.
The Calgary Olympic Development Association (CODA), operating as WinSport, is a non-profit organization based in Calgary, Alberta, Canada whose mandate is to provide training and development to Canada's Olympic athletes, and to maintain the facilities built for the 1988 Winter Olympics. The organization was founded in 1956 to bring the Olympics to Calgary, succeeding in its fourth attempt. WinSport has been credited with dramatically improving Canada's performance at the Olympics, as medal totals have increased at each subsequent Winter Games held since 1988, to a peak of 26 in the 2010 Winter Olympics.
For the 1988 Winter Olympics in Calgary, Alberta, Canada, a total of nine sports venues were used. Calgary tried twice to host the Winter Olympics in the 1960s without success before finally winning the 1988 Winter Games in 1981. Stampede Corral was built in 1950 while McMahon Stadium was built in 1960. When the National Hockey League (NHL) Flames franchise was relocated from Atlanta, Georgia in the United States during the summer of 1980, a new arena was needed. The Saddledome construction was underway in late 1981 when Calgary was awarded the 1988 Games. Completed in 1983, the Olympic Saddledome has played host to the Flames ever since, including three Stanley Cup Finals and the NHL All-Star Game in 1985. An innovation for the games was the first indoor long-track speed skating venue which has served as a model for future Olympics. The bobsleigh and luge track was the first combination track in North America and was noted for the Jamaican bobsleigh team crash during the four-man event. Both the Oval and the bobsleigh/luge track continue to host the World Championships in their respective sports since the 1988 Winter Olympics.
The selection process for the 1988 Winter Olympics consisted of three bids, and saw Calgary, Alberta, Canada, be selected ahead of Falun, Sweden, and Cortina d'Ampezzo, Italy. The selection was made at the 84th International Olympic Committee (IOC) Session in Baden-Baden, West Germany, on 30 September 1981.
Barry Mitchelson is a retired Canadian football player who played for the Edmonton Eskimos and Toronto Argonauts. He played college football at the University of Western Ontario.
The 1988 Winter Olympics torch relay was run from November 15, 1987, to February 13, 1988, prior to the Calgary 1988 Winter Olympics.
The Olympiques Calgary Olympics '88 (OCO'88), originally incorporated as XV Olympic Winter Games Organizing Committee was the organization responsible for overseeing the planning and development of the 1988 Winter Olympic Games.
The opening ceremony of the 1988 Winter Olympics was held on February 13, 1988, beginning at 1:30 p.m. MST at McMahon Stadium in Calgary, Alberta, Canada.
A number of notable controversies and concerns associated with the 1988 Winter Olympics in Calgary, Alberta, Canada, emerged which were the subject of public debate and media commentary.
Numerous world records and Olympic records were set in various events at the 1988 Winter Olympics in Calgary.
The closing ceremony of the 1988 Winter Olympics was held on February 28, 1988, beginning at 19:30 MST at McMahon Stadium in Calgary, Alberta, Canada. The closing ceremony had 60,000 people in attendance, including 10,000 volunteers who received free admission. It was the first Winter Olympics to stage a closing ceremony outdoors.
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