2011 ASTRA Awards

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The 9th Annual ASTRA Awards is an upcoming event to be held on Thursday, 21 July 2011 at the Sydney Theatre. [1] The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.

Sydney City in New South Wales, Australia

Sydney is the state capital of New South Wales and the most populous city in Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Port Jackson and extends about 70 km (43.5 mi) on its periphery towards the Blue Mountains to the west, Hawkesbury to the north, the Royal National Park to the south and Macarthur to the south-west. Sydney is made up of 658 suburbs, 40 local government areas and 15 contiguous regions. Residents of the city are known as "Sydneysiders". As of June 2017, Sydney's estimated metropolitan population was 5,131,326, and is home to approximately 65% of the state's population.

Contents

ASTRA Pioneer Award

The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group. [2]

Chief executive officer highest-ranking corporate officer or administrator

The chief executive officer (CEO), or just chief executive (CE), is the most senior corporate, executive, or administrative officer in charge of managing an organization – especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations. The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, such as reducing poverty, increasing literacy, etc.

ASTRA Industry Excellence Awards

Platform Marketing

AwardCampaignRecipientFinalistsRef.
Most Outstanding Marketing Campaign – Subscription SalesiQ Consideration Campaign Foxtel
[3] [4]
Most Outstanding Marketing Campaign – Subscriber Retention/ExtensionChristmas in HD Austar
  • Austar for Business HD Sports Campaign (Austar)
  • Austar Rewards Trial (Austar)
 [3] [4]
Most Outstanding Use of Subscription Television Medium for a Consumer Advertising CampaignAussie – Selling Houses Australia The LifeStyle Channel
[3] [4]

Program and Channel Promotion

AwardPromotionRecipientFinalistsRef.
Best On-Air Program Promotion Grand Designs : Imagine Building a Home Here The LifeStyle Channel [3] [4]
Most Outstanding Channel Image SpotChannel [V] – For The Love of Music Channel [V]
[3] [4]
Best PR/Communications Campaign Ben 10 Ultimate Alien 10.10.10 Cartoon Network [3] [4]
Best Off-Air Program Promotion Grand Designs Australia The LifeStyle Channel [3] [4]
Best Marketing Campaign Under $50,000 The Big Report The Weather Channel
[3] [4]
Best Social/Digital Media Promotion[V] Oz Artist 2010 Channel [V] [3] [4]

Technology

AwardPromotionRecipientFinalistsRef.
Most Outstanding Use of Technology Vancouver Winter Olympic Games Foxtel
[3] [4]
Most Outstanding
Use of Interactive Television
 Australia's Next Top Model – Chat On Fox8 [3] [4]

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References

  1. ↑ Knox, David (18 April 2011). "ASTRA Awards set for July". tvtonight.com.au. Retrieved 1 May 2011.
  2. ↑ Knox, David (29 March 2011). "Premier Media CEO receives ASTRA Pioneer Award". tvtonight.com.au. Retrieved 1 May 2011.
  3. 1 2 3 4 5 6 7 8 9 10 11 Knox, David (15 March 2011). "2011 ASTRA Industry Excellence Awards: finalists". tvtonight.com.au. Retrieved 1 May 2011.
  4. 1 2 3 4 5 6 7 8 9 10 11 Knox, David (30 March 2011). "ASTRA Excellence Awards: winners". tvtonight.com.au. Retrieved 1 May 2011.
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