5Rocks

Last updated
5Rocks
IndustryMobile analytics, game operation
Founded2010
FounderChangsu Lee
Headquarters
Seoul   OOjs UI icon edit-ltr-progressive.svg
,
Number of locations
Seoul, Tokyo
Key people
  • Changsu Lee: CEO
  • Chester Roh: CSO
Products5Rocks
Website 5rocks.io/en

5Rocks is a company established in South Korea that specializes in providing business intelligence for lifetime value maximization for mobile game developers, publishers and ad network service providers. Its analytics tool offers not only analysis but also operation tool for mobile game clients. [1] Based on its unique cohort analytics and combined operation, mobile game operator or developer are enabled to communicate with their game users. 5Rocks provides push notification and in-app-campaign such as announcement, in-app product promotion, rewards, and cross promotion. [1] In Apr 2014, the company announced that it had secured more than 400 clients over the world. [2] 5Rocks is funded by KDDI, Adways, Stonebridge Capital and recently Global Brain. [3] Mobile monetization and ad-tech firm Tapjoy acquired[ when? ] 5Rocks. [4] [5]

Related Research Articles

<span class="mw-page-title-main">Tencent</span> Chinese conglomerate holding company

Tencent Holdings Ltd. is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the world's largest company in the video game industry based on its investments, with Tencent Games being the subdivision of Tencent Interactive Entertainment Group (IEG) focused on publishing of games.

<span class="mw-page-title-main">Unity Technologies</span> American software developer

Unity Software Inc. is an American video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment and changed its name in 2007. Unity Technologies is best known for the development of Unity, a licensed game engine used to create video games and other applications.

InMobi is an Indian multinational technology company, based in Bengaluru, India. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.

Similarweb Ltd. is an Israeli software development and data aggregation company specializing in web analytics, web traffic and performance. Headquartered in Givatayim, the company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.

<span class="mw-page-title-main">Apteligent</span>

Apteligent, formerly recognized as Crittercism Inc., is a software platform headquartered in San Francisco, California. This platform is utilized by mobile developers, product managers, and individuals interested in mobile ecosystem performance data. Apteligent offers a comprehensive range of tools and insights designed to enhance the performance of mobile applications.

Corona Labs Inc., formerly Ansca Mobile, was a software company based in Palo Alto, California, best known for building a 2D game and app development platform. Its most popular product was the Corona SDK, a cross-platform mobile development framework that builds native apps for iOS, Android, Amazon Kindle, Windows Phone, tvOS, Android TV, and Mac and Windows desktops from a single code base. Corona products use the programming language Lua. The company changed hands several times before closing on May 1, 2020.

<span class="mw-page-title-main">Appcelerator</span> Privately-held mobile technology company

Appcelerator is a privately held mobile technology company based in San Jose, California. Its main products are Titanium, an open-source software development kit for cross-platform mobile development, and the Appcelerator Platform.

ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.

<span class="mw-page-title-main">Xsolla</span> Payment service provider

Xsolla is a global video game commerce company headquartered in Sherman Oaks, Los Angeles, California. It was founded in 2005 by Aleksandr Agapitov, and is incorporated with subsidiaries globally.

Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.

<span class="mw-page-title-main">Telerik</span>

Telerik AD is a Bulgarian company offering software tools for web, mobile, desktop application development, tools and subscription services for cross-platform application development. Founded in 2002 as a company focused on .NET development tools, Telerik now also sells a platform for web, hybrid and native app development.

Kakao is a South Korean Internet company that was established in 2010. It formed as a result of a merger between Daum Communications and the original Kakao Inc. In 2014, the company was renamed Daum Kakao. In 2015 it was rebranded once more, reverting simply to Kakao.

Perforce Software, Inc. is an American developer of software used for developing and running applications, including version control software, web-based repository management, developer collaboration, application lifecycle management, web application servers, debugging tools and Agile planning software.

Parse, Inc. was a company acquired by Meta in 2013 and shut down in January 2017. They developed a MBaaS platform, Parse. Following the announcement in 2016 of the impending shutdown, the platform was subsequently open sourced.

Crashlytics was a Boston, Massachusetts-based software company founded in May 2011 by entrepreneurs Wayne Chang and Jeff Seibert. Crashlytics helps collecting, analyzing and organizing app crash reports.

<span class="mw-page-title-main">AppLovin</span> U.S. information technology company

AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.

References

  1. 1 2 Abel Acuña. "5rocks and the growing demand for actionable analytics". UltraLab. Archived from the original on 28 May 2014. Retrieved 26 May 2014.
  2. Sean Chung (18 May 2014). "Market for Mobile Data Analytics Grows Fast on the Back of Thriving Game Industry". TheKoreaBizwire. Retrieved 26 May 2014.
  3. Yuna Kim. "5Rocks, backed by a strong team, hopes to rock the game analytics world". TechInAsia. Retrieved 26 May 2014.
  4. "Driving mobile consolidation, Tapjoy acquires 5Rocks analytics and marketing automation firm". VentureBeat. 2014-08-06. Retrieved 2018-06-27.
  5. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2018-06-27.