The 90-10 rule refers to a U.S. regulation that governs for-profit higher education. It caps the percentage of revenue that a proprietary school can receive from federal financial aid sources at 90%; the other 10% of revenue must come from alternative sources.
Not all federal sources of financial aid fall under this cap. In particular, funds supporting the education of troops and veterans, such as the G.I. Bill and Department of Defense Tuition Assistance program, are not subject to this cap.
The rule is intended to use a market mechanism to weed out the worst performing proprietary schools. The requirement's intent was to ensure that no school could rely solely on federal funding.
Since 2010, growing scrutiny of the for-profit industry has spurred new efforts to strengthen the 90-10 rule. Some veteran and military groups have pushed for the G.I. Bill and Tuition Assistance Program to be included in the funds that are capped. Democratic lawmakers have sought new regulations to improve reporting and transparency in the rule. [1]
The origin of the 90-10 rule lies in the history of veterans' education benefits. Following World War II, a number of proprietary, fly-by-night colleges emerged to meet the heightened demand for colleges from returning troops. [2] Concerned with the quality of these schools, the Veteran Administration instituted an 85-15 rule, capping the percentage of a school's revenue from GI Bill funds at 85%. [3]
In 1972, for-profit colleges became eligible to receive federal student financial aid under Title IV. There were then no restrictions on the percentage of revenue that could be received from these sources. [4]
In the 1990s, lawmakers became concerned with the quality and recruiting practices of for-profit colleges. Almost half of student loan defaults came from for-profit school students despite comprising just a fifth of loans. [4] This growing concern led to new efforts to impose more regulations on the industry.
The result was included in the 1992 Higher Education Act, which included the first iteration of today's 90-10 rule. It required that a for-profit school receive no more than 85% of its revenue from Title IV financial aid sources. This rule was modeled after the earlier Veteran Administration regulation. [3]
During the 1998 reauthorization of the Higher Education Act, Congress changed the 85-15 rule to the 90-10 rule. Now for-profit colleges could receive up to 90%, rather than 85%, of revenue from Title IV funds. [5]
In March 2021 the US Senate removed the 90-10 loophole as part of the 2021 Covid relief bill. As a bi-partisan compromise, the measure would not take effect until 2023. [6]
With again increasing scrutiny of the for-profit school industry, the 90-10 rule has againWhen? This sentence added in 2016 become controversial. Many advocates are pushing efforts to modify the 90-10 rule.
Military and veteran benefits, such as the GI Bill and Department of Defense Tuition Assistance Program, are not subject to the 90-10 cap. Many for-profit colleges sought to take advantage of this exclusion and focused their recruiting on troops and veterans.
In 2012, the Senate Health, Education, Labor and Pension Committee investigation revealed the deceptive practices that some for-profit colleges use to recruit troops and veterans. [7] Recruiters faced significant pressure to attract military veterans; [8] some recruiters were found to falsely promise that veterans and military benefits would cover the full cost of school. [9] Others published military themed websites, such as GIBill.com, to push troops and veterans to toward for-profit colleges. [10]
This report helped jumpstart an effort among some Congressional lawmakers and military and veterans groups to have military and veteran benefits included in the 90-10 cap. Many Members of Congress, including Democratic senators Dick Durbin, Tom Carper, and Richard Blumenthal and Representative Jackie Speier, introduced legislation to close this "loophole." None of these efforts succeeded. [7]
The push to include military and veteran benefits in the 90-10 cap has garnered fierce opposition from the for-profit school industry group, [11] the Career Education Colleges and Universities, previously known as the Association of Private Sector Colleges and Universities. [12]
Many proprietary colleges receive more than 90% of their revenue from federal sources if military and veteran benefits are included in the calculation. A 2014 report from the Center for Investigative Reporting showed that more than 133 schools would fail the 90-10 rule if military and veteran benefits were included. [13]
Efforts to make this change continue. In November 2015, Senator Dick Durbin [D-IL] introduced legislation to include military and veteran benefits in the 90-10 cap. The bill remains stuck in the Senate Health, Education, Labor and Pension Committee. [14] President Barack Obama expressed support for the bill shortly after its introduction. [15]
In 2015, Secretary Hillary Clinton expressed support for the inclusion of military and veteran education benefits in the 90% cap. [16]
Some lawmakers are also trying to lower the percentage of revenue a for-profit school can receive from federal funds from 90% to 85%. If military and veteran benefits were included in this lower cap, the Center for Investigative Reporting found that an additional 292 schools would fail this lower standard. [13]
The change was included in the stalled Protecting Our Students and Taxpayers Act of 2015, introduced by Senators Dick Durbin, Jack Reed, Elizabeth Warren, and Richard Blumenthal. [14] In his 2017 Budget proposal, President Obama requested that the cap be lowered from 90% to 85%. [17]
The G.I. Bill, formally known as the Servicemen's Readjustment Act of 1944, was a law that provided a range of benefits for some of the returning World War II veterans. The original G.I. Bill expired in 1956, but the term "G.I. Bill" is still used to refer to programs created to assist American military veterans.
The United States Department of Veterans Affairs (VA) is a Cabinet-level executive branch department of the federal government charged with providing lifelong healthcare services to eligible military veterans at the 170 VA medical centers and outpatient clinics located throughout the country. Non-healthcare benefits include disability compensation, vocational rehabilitation, education assistance, home loans, and life insurance. The VA also provides burial and memorial benefits to eligible veterans and family members at 135 national cemeteries.
University of Phoenix (UoPX) is a private for-profit university headquartered in Phoenix, Arizona. Founded in 1976, the university confers certificates and degrees at the certificate, associate, bachelor's, master's, and doctoral degree levels. It is institutionally accredited by the Higher Learning Commission and has an open enrollment admissions policy for many undergraduate programs. The school is owned by Apollo Global Management and Vistria Group, two US private-equity firms, but is in the process of being acquired by Four Three Education, a non-profit organization affiliated with the University of Idaho.
American InterContinental University (AIU) is a private for-profit university with its headquarters in Schaumburg, Illinois. It employs open admissions and is owned by Perdoceo Education Corporation. American InterContinental University is a member of the American InterContinental University System. It is accredited by the Higher Learning Commission to award associate, bachelor's, and master's degrees.
The Development, Relief, and Education for Alien Minors Act, known as the DREAM Act, is a United States legislative proposal to grant temporary conditional residency, with the right to work, to illegal immigrants who entered the United States as minors—and, if they later satisfy further qualifications, they would attain permanent residency.
American Public University System (APUS) is a private, for-profit, online university system with its headquarters in Charles Town, West Virginia. It is composed of American Military University (AMU) and American Public University (APU). APUS is wholly owned by American Public Education, Inc., a publicly traded private-sector corporation. APUS maintains corporate and academic offices in Charles Town, West Virginia. APUS offers associates, bachelors, masters, and doctoral degrees, in addition to dual degrees, certificate programs and learning tracks.
The Higher Education Act of 1965 (HEA) was legislation signed into United States law on November 8, 1965, as part of President Lyndon Johnson's Great Society domestic agenda. Johnson chose Texas State University, his alma mater, as the signing site. The law was intended "to strengthen the educational resources of our colleges and universities and to provide financial assistance for students in postsecondary and higher education". It increased federal money given to universities, created scholarships, gave low-interest loans for students, and established a National Teachers Corps. The "financial assistance for students" is covered in Title IV of the HEA.
Colorado Technical University (CTU) is a private for-profit university with its main campus in Colorado Springs, Colorado. The university is owned by Perdoceo Education Corporation. Founded in 1965, CTU offers undergraduate, graduate, and doctoral degrees, primarily in business, management, and technology. About 92% of Colorado Tech's students are fully online. According to Colorado Tech, the university has conferred more than 118,000 degrees worldwide.Colorado Tech has no public or official affiliation with the State of Colorado.
Trident University International is a private for-profit online university based in Chandler, Arizona. It is a member of the American InterContinental University System and accredited by the Higher Learning Commission.
Westwood College was a private for-profit college owned by Alta Colleges Inc. with 15 campus locations in five states and online learning options. Westwood was nationally accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). Since its inception in 1986, Westwood graduated more than 37,000 students. The college closed in March 2016.
Proprietary colleges are for-profit colleges and universities generally operated by their owners, investors, or shareholders in a manner prioritizing shareholder primacy as opposed to education provided by non-profit institution that prioritize students as project stakeholders.
Zovio, formerly Bridgepoint Education, Inc. (BPI), was a publicly held, American for-profit education services company. It is no longer in operation. It was the online program manager for one online university, the University of Arizona Global Campus, until the contract termination was announced August 1, 2022. In April 2019, the company changed its name to Zovio, moving its headquarters to Chandler, Arizona. In 2020, the company sold Ashford University to the University of Arizona. Zovio also owned Waypoint Outcomes and Fullstack Academy and traded on NASDAQ under the ticket symbol ZVO.
The Post-9/11 Veterans Educational Assistance Act of 2008 is Title V of the Supplemental Appropriations Act of 2008, Pub. L.Tooltip Public Law 110–252 (text)(PDF), H.R. 2642, an Act of Congress which became law on June 30, 2008. The act amended Part III of Title 38, United States Code to include a new Chapter 33, which expands the educational benefits for military veterans who have served since September 11, 2001. At various times the new education benefits have been referred to as the Post-9/11 GI Bill, the 21st Century G.I. Bill of Rights, or the Webb G.I. Bill, with many current references calling it simply the new G.I. Bill. President George W. Bush signed H.R. 2642 into law on June 30, 2008.
Student Veterans of America (SVA), is a 501(c)(3) non-profit organization focused on addressing the needs and concerns of American military veterans in higher education. SVA is best known for being an umbrella organization for student veterans' groups that advocates for improvements in veterans educational benefits. Its efforts, combined with other veterans' service organizations, led to passage of the Post-9/11 Veterans Educational Assistance Act of 2008. Senator Jim Webb (D-VA), a lead sponsor of the legislation, has cited SVA's efforts as one of the primary reasons the new G.I. Bill was signed into law on June 30, 2008.
In July 2008 the Post-9/11 GI Bill was signed into law, creating a new robust education benefits program rivaling the WWII Era GI Bill of Rights. The new Post 9/11 GI Bill, which went into effect on August 1, 2009, provides education benefits for service members who served on active duty for 90 or more days since September 10, 2001. These benefits are tiered based on the number of days served on active duty, creating a benefit package that gives current and previously activated National Guard and Reserve members the same benefits as active duty servicemembers.
For-profit higher education in the United States refers to the commercialization and privatization of American higher education institutions. For-profit colleges have been the most recognizable for-profit institutions, and more recently with online program managers, but commercialization has been a part of US higher education for centuries. Privatization of public institutions has been increasing since at least the 1980s.
Purdue University Global, Inc., formerly Kaplan University, is a public online university that operates as a public-benefit corporation, and is part of the Purdue University system. Its former profit owner, Graham Holdings Company, is entitled to receive 12.5% of Purdue Global's operating revenue.
DOD Tuition Assistance is a US Department of Defense (DOD) program that fund higher education programming for US military servicemembers who wish to attend college before their service obligation ends. Currently, DOD TA funds servicemember's college tuition and fees, not to exceed $250 per semester credit hour or $166 per quarter credit hour and not to exceed $4,500 per fiscal year, Oct. 1 through Sept. 30. In 2019, DOD spent more than $492 million on the program that year and about 220,000 troops used the benefits.
For-profit colleges, also known as proprietary colleges, are post-secondary schools that rely on investors, and survive by making a profit. They include for-profit vocational and technical schools, career colleges, and predominantly online universities. For-profit colleges have frequently offered career-oriented curricula including culinary arts, business and technology, and health care. These institutions have a long history in the US, and grew rapidly from 1972 to 2009. The growth of for-profit education has been fueled by government funding as well as corporate investment, including private equity.