92.7 Mix FM

Last updated

Old Station Logo 92.7 Mix FM - "Everything Sunshine Coast" 927 MIXFM.png
Old Station Logo 92.7 Mix FM - "Everything Sunshine Coast"

92.7 Mix FM (call sign: 4SSS) is an Australian commercial radio station located on Queensland's Sunshine Coast, broadcasting as Mix FM.

The station can be received in the greater Sunshine Coast area on 92.7 FM. With an adult hits format, the station is targeted towards the older demographics in the listening area, leaving their sister station 91.9 Sea FM to attract the younger demographics with their contemporary hit radio format. Along with 91.9 Sea FM, 92.7 Mix FM is owned by Great Southern Land Media Group. Prior to 2013, Southern Cross Austereo owned the stations, but their sale was forced when the merger of Southern Cross Media Group with Austereo took place in 2011. [1]

Because of an overlap between the Sunshine Coast and Brisbane radio markets, the sale resulted in a breach of Australian Communications & Media Authority (ACMA) regulations, stating a media company cannot own more than two radio assets in the same market. The breach occurred as Austereo already owned B105 and Triple M in Brisbane, which meant the company owned four stations within the overlap and a sale of two stations was forced. [2] Southern Cross Austereo protested the decision by ACMA to force the sale of 92.7 Mix FM and 91.9 Sea FM, but the sale was eventually processed. [3]

Despite the sale, 92.7 Mix FM retains the look and sound of a Southern Cross Austereo Triple M station, due to the previous program supply arrangements remaining in place allowing the station to continue broadcasting SCA-produced programs. In March 2013, Mix FM was purchased by Eon Broadcasters headed by Glenn Wheatley. [4] [5]

In 2015, Mix FM won the first ratings survey undertaken in the Sunshine Coast radio market in ten years with an overall audience share of 19.2%. [6] The station performed best in the 40-54 demographic attracting 32.9% of audience share. [7]

In February 2022, the station was sold to Great Southern Land Media Group, owned by some former Southern Cross Austereo executives.

Every midnight except Friday, 92.7 Mix FM airs a simulcast of The Night Shift with Luke Bona, which airs on Triple M from 12am to 5:30am AEST. Strangely, at the start of the program and during transitions from commercial breaks, It still says "Triple M" [8]

Related Research Articles

<span class="mw-page-title-main">Austereo</span>

Austereo was an Australian mass media company based in Melbourne. It was founded in 1980 by Paul Thompson, and operated 16 radio stations in metropolitan and regional Australia under the Today Network and Triple M brands. In 2011, the company's majority shareholder Village Roadshow sold its shareholding to Southern Cross Media Group, which began trading as Southern Cross Austereo from 21 July.

Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations.

<span class="mw-page-title-main">Southern Cross Austereo</span> Australian media company

Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio stations, and has a reach into every state and territory.

2Day FM is a commercial FM radio station broadcasting in Sydney, New South Wales, Australia, on a frequency of 104.1 MHz, and is part of Southern Cross Austereo's Hit Network.

Glenn Dawson Wheatley was an Australian musician, talent manager and tour promoter.

The Hit Network is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 41 radio stations broadcasting a hot adult contemporary music format, as well as 6 digital radio stations.

<span class="mw-page-title-main">Mix 94.5</span> Radio station in Perth, Western Australia

Mix94.5 is a commercial FM radio station owned by Southern Cross Austereo in Perth, Western Australia, and is part of Southern Cross Austereo's Hit Network.

<span class="mw-page-title-main">Sea FM</span> Former Australian radio network

Sea FM was an Australian radio network, consisting of stations in Queensland and NSW owned by Southern Cross Austereo. Some Sea FM stations were later sold to meet media ownership requirements. Prime Television Limited purchased Sea FM Townsville in Queensland and Grant Broadcasters purchased Sea FM stations in Devonport and Burnie in Tasmania. All Sea FM stations currently owned by Southern Cross Austereo except Cairns, Mackay and Rockhampton / Gladstone, are part of the Hit Network after Southern Cross Media merged with Austereo.

<span class="mw-page-title-main">Hit 100.9</span> Radio station in Hobart, Tasmania

hit100.9 Hobart is commercial FM radio station owned and operated by Southern Cross Austereo's Hit Network based in Hobart, Tasmania, Australia.

<span class="mw-page-title-main">Hot FM (Australian radio network)</span> Former radio network in Australia

Hot FM was a radio network broadcasting to Queensland and Western Australia. Owned and operated by Southern Cross Austereo, the stations broadcast a mix of local and networked programming. On 15 December 2016, the stations were merged into the Hit Network.

The Goulburn Valley's 95.3 Triple M is a commercial radio station broadcasting from Shepparton, Victoria, Australia. It is currently owned by Southern Cross Austereo & broadcasts an Adult Contemporary (AC) format. It features both locally produced content & nationally syndicated content. They have a repeater at Mansfield (91.3FM). It was previously known as '3SR FM' until it was rebranded as Triple M in December 2016, alongside many other Southern Cross Austereo stations. It is a part of the Triple M - Greatest Hits network.

Triple M Melbourne is a radio station broadcasting in Melbourne, Victoria. Its target demographic is the 18-54 age group. Triple M Melbourne is part of Southern Cross Austereo's Triple M Network and broadcasts on the 105.1 MHz frequency.

<span class="mw-page-title-main">Hit101.3 Central Coast</span> Radio station in Central Coast, New South Wales

Hit101.3 is an Australian radio station located on the New South Wales Central Coast, part of Southern Cross Austereo's Hit Network. Hit101.3 broadcasts from the Central Coast Radio Centre on Henry Parry Drive, in Gosford, along with sister station 107.7 Triple M Central Coast. Its broadcast area is the Central Coast, however the station can be heard on FM at points as far as Newcastle, Sydney and parts of the Blue Mountains. The station was first broadcast from studios located in Mann Street, Gosford, where it was known on-air as Coast Rock FM, and is now broadcast from Henry Parry Drive, Gosford.

<span class="mw-page-title-main">91.9 Sea FM</span> Radio station in Maroochydore, Queensland

91.9 Sea FM is a commercial radio station licensed to, and serving the Sunshine Coast and surrounding areas. It broadcasts on 91.9 MHz on the FM band from its studios in Maroochydore. It is owned by Great Southern Land Media Group, and is sister station to 92.7 Mix FM.

Central Queensland's Triple M is a commercial radio station broadcasting from Rockhampton, Queensland, Australia. It is currently owned by Southern Cross Austereo and broadcasts an Adult Contemporary (AC) format. It features both locally produced content & nationally syndicated content. They have two repeaters, one at Gladstone (95.1FM) & Mount Murchison (101.1FM). It was previously known as '101.5/95.1 Sea FM' until it was rebranded as Triple M in December 2016, alongside many other Southern Cross Austereo stations. It is a part of the Triple M – Greatest Hits network.

<span class="mw-page-title-main">Triple M Riverina MIA</span> Radio station in New South Wales, Australia

Triple M Riverina MIA 963 is an Australian radio station in New South Wales. Owned and operated as part of Southern Cross Austereo's Triple M network, it broadcasts a classic hits format to Griffith, New South Wales and surrounding areas. The station launched on 14 September 1936, and marked only the second commercial radio station to launch in the Riverina. The station was formerly operated by DMG Regional Radio, Macquarie Regional RadioWorks and Southern Cross Media Group - and broadcasts from studios in Griffith alongside sister station hit99.7 Riverina MIA.

<span class="mw-page-title-main">Triple M Gold Coast</span> Radio station in Queensland, Australia

Triple M Gold Coast is an Australian radio station in Queensland. Owned and operated as part of Southern Cross Austereo's Triple M network, it broadcasts a Mainstream Rock format to Gold Coast, Queensland. The radio station was originally 4GG on the AM band, and broadcasting commenced on 30 September 1965, with Frank Warrick reading the first words broadcast. The station moved to the FM band in 1989 as Triple G – later KROQ, then Gold FM. In November 2019 it was rebranded Triple M.

hit103.1 Townsville is an Australian commercial radio station in Queensland. Owned and operated as part of Southern Cross Austereo's Hit Network, it broadcasts a contemporary hit radio format to Townsville, Queensland. First broadcast in 1932 as 4AY on 890 kHz AM, changing to 891 kHz in 1978. The station operated under call-sign 4RR from 1987 until, in 1994, the station relaunched on the FM band as active rock-formatted Hot FM. At the time, the station was owned by Rural Press - later sold to dmg Regional Radio, then Macquarie Regional RadioWorks and Southern Cross Media Group.

<span class="mw-page-title-main">Hit South Queensland</span> Commercial radio station in Queensland, Australia

hit South Queensland is an Australian commercial radio station broadcasting to Southwest Queensland and the Darling Downs. Owned and operated by Southern Cross Austereo, the station broadcasts a contemporary hit radio music format with a local breakfast show based from studios in Toowoomba. Programming from Hit South Queensland is retransmitted in Charleville through 101.7 FM WEST FM

References

Coordinates: 26°39′28″S153°05′11″E / 26.6578°S 153.0863°E / -26.6578; 153.0863

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.