A. Parasuraman

A. "Parsu" Parasuraman
Parasuraman in 2017
Occupations	marketing professor, author.
Years active	1976–present
Known for	Professor and the James W. McLamore Chair in Marketing at the University of Miami

A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is a professor and the James W. McLamore Chair in Marketing at the University of Miami. ^{[1] [2]}

Biography

Parasuraman obtained his bachelor's degree in Mechanical Engineering from IIT Madras and Master of Business Administration in marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively. ^{[1] [2]} He then proceeded to the United States where he gained a doctorate in business Administration from Indiana University School of Business in 1975. ^[1]

Parasuraman was one of the co-authors of the classic study on Services marketing, ^[3] which developed the concept of SERVQUAL. Parasuraman currently serves as the Pro-Chancellor (Academics) at Vijaybhoomi University, located in Karjat, near Mumbai. ^{[4] [5]}

References

1. "Marketing Legends: A. Parsu Parasuraman". ama.org. Retrieved February 8, 2018.^{[ dead link ]}
2. "A. Parasuraman". Archived from the original on 2017-06-19. Retrieved February 8, 2017.
3. Parasuraman, A.; Valarie Zeithaml; Leonard Berry (1988). "SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality". Journal of Retailing. 64 (1): 12–40.
4. "Dr. A. Parasuraman – Pro-Chancellor (Academics) – Vijaybhoomi University". Vijaybhoomi University. Retrieved 21 October 2025.
5. "A. Parasuraman joins Vijaybhoomi University as Pro-Chancellor". MBA Universe. Retrieved 21 October 2025.

[[Category:Vijaybhoomi University]]