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ADN was a Spanish free daily newspaper from 2006 to 2011, published by Grupo Planeta.[1][2] As of 2011, it was one of the four most highly circulated free newspapers in Spain.[3] The paper had both a morning and an afternoon edition, as well as online edition at DiarioADN.com.[4] Politically aligned with the Liberal Party, ADN was aimed at young urban professionals and was distributed in more than 12 municipalities across Spain.[4]
From July 2007 to January 2009, it had an affiliated digital portal, ADN.es.[5] According to OJD, ADN.es grew to a readership of 1,350,000 unique visitors.[5]
History
ADN was first published in March 2006 as a new daily newspaper model designed for a young, urban population, covering News, Society, Sports, and Leisure.[4] It targeted readers between the ages of 18 to 35, and stated that its objective was to deliver "timely, truthful and objective information", with analysis, photojournalism, and reader engagement.[4]ADN covered the main cities and metropolitan areas in Spain, and reached a distribution of more than 1,000,000 copies.[4] It differentiated itself from the other three major free newspapers in its use of a serif font, which media scholars have described as "modern" with "a certain elegance", avoiding the "sensationalism" of the other papers.[3]
In July 2007, Planeta launched its digital portal, ADN.es.[5] According to OJD, ADN.es averaged 1,350,000 unique visitors.[5] Despite the growth in traffic, in January 2009, Planeta announced the closure of the digital portal due to an insufficient return on investment.[5] At the time, ADN.es had an editorial staff of about 40 people.[5] Planeta said that the online version of ADN newspaper (DiarioADN.com) which had a lower cost structure, would continue.[5][4]
Due to the effects of the financial crisis in Spain and declining advertising revenues, ADN newspaper closed in 2011.[2] The final issue was published on 23 December 2011.[1]
Circulation and offices
The paper distributed localised editions to:
A Coruña – Distribution of 28,000 copies.[4] Branch closed in November 2008.[6]
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