The AMA Gold Report Top 50, [1] formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death.
The Honomichl was a rating system developed by Jack Honomichl [2] [3] that "is" the Fortune 500 list of market research firms.[ citation needed ]
Competitors include the Global Top 50 Research Organizations compiled by research press company RFL Communications, Inc. [4]
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Kearney is an American global management consulting firm with offices in more than 40 countries worldwide. Kearney's predecessor firm was founded in Chicago by James O. McKinsey in 1926; he hired Andrew Thomas "Tom" Kearney as his first partner in 1929. After James McKinsey died in 1937, the Chicago office split into its own company, led by Tom Kearney and called McKinsey, A.T. Kearney, and Company. In 1947, it was renamed A.T. Kearney and Company.
Circana, Inc., formerly known as IRI Worldwide and The NPD Group, is an American market research and technology company. Its global headquarters is in Chicago, Illinois, USA. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI.
Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries.
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
The International Association of Business Communicators (IABC) is a global network of communications professionals.
Burson is a multinational public relations and communications firm, headquartered in New York City.
Environics Research is a fully Canadian-owned company that provides consulting and market research services for businesses, governments, and non-profit organizations. It offers an array of research, consulting, and communications services.
Michael R. Czinkota is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.
Lipman Hearne is a Chicago-based marketing and communications firm focused on the nonprofit sector. It traces its roots back to the founding of Lipman Design in 1966 and Hearne Communications in 1969.
IRI was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. It merged with The NPD Group in 2022 to become Circana.
StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020.
Jacqueline Hernández is a Hispanic-American multimedia businesswoman specializing in multicultural and youth marketing. Hernandez is the CEO and founder of New Majority Ready, a marketing and content development firm. She is the former CMO of NBCUniversal Hispanic Enterprise and COO of Telemundo Enterprises and mun2. She currently serves as the Interim CEO of MediaCo and is on the board of directors of Victoria's Secret and MediaCo Holding. Before that, Hernández worked across multiple brands and platforms, including as publisher of People en Español, Teen People, and in various leadership roles at Time, Fortune, CNN International, and Combate Americas.
NAXION previously known as National Analysts Worldwide, is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Coolidge Parlin in 1911. Donald M. Hobart, future head of the division, joined in 1923, though he ended up resigning from the company in 1928 because he desired to work on the selling side of the concept. He was asked to rejoin the company and become the head of the division in 1938 after Parlin had decided to retire. It is considered to be the "first commercial research company" ever formed. It became an independent organization in 1943 in order to "provide research services to industry and government."
KS&R is a nationally recognized strategic consultancy and marketing research firm specializing in Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics.
Peter A. Zandan is an American entrepreneur and expert in the field of data science and analytics. Zandan is a data advisor, board member, and executive advisor to numerous for-profit and not-for-profit organizations. Zandan is the executive chairman of Quantified Communications, an advanced analytics and communications software company. Zandan has served on the Board of Directors of arts and entertainment company Meow Wolf since 2017. In September 2023, Zandan was named a Special Advisor for Audience and Impact to the National Academies of Sciences, Engineering, and Medicine.
wrote a by-lined column titled 'The Research Beat' in Advertising Age magazine for 18 years and created the 'Honomichl Top 50' US