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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. [1] [ non-primary source needed ]
The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. [2] The AMA publishes the Journal of Marketing , Journal of Marketing Research , Journal of Public Policy and Marketing , Journal of International Marketing, Journal of Interactive Marketing, and Marketing News. It sponsors the collegiate honor society, Alpha Mu Alpha.
The American Marketing Association has a board of directors that are elected annually by its members [3] [ non-primary source needed ] and a set of councils that are appointed. The headquarters are located in Chicago.
At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers established the National Association of Teachers of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising. The group's name changed to the National Association of Teachers of Marketing & Advertising (NATMA) and then the National Association of Teachers of Marketing (NATM) as its focus expanded to marketing, incorporating educators from a variety of disciplines, including economics and accounting.
Approximately 15 years later, a second organization, the American Marketing Society (AMS), was founded, dedicated to the science of marketing. Lewis and Owen explained that the first president, Paul Nystrom, "expressed a need to find ways of lowering the cost of marketing, a concern for criticisms against marketing, and an interest in finding 'useful tools and devices in marketing practice'". [4]
The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved its headquarters to Chicago as its professional staff expanded. As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990, [5] and the Journal of International Marketing from Michigan State University in 1997. In 2022, the AMA acquired the Journal of Interactive Marketing.
The American Medical Association (AMA) is an American professional association and lobbying group of physicians and medical students. Founded in 1847, it is headquartered in Chicago, Illinois. Membership was 271,660 in 2022.
Alpha Gamma Delta (ΑΓΔ), also known as Alpha Gam, is an international women's fraternity and social organization. It was founded on May 30, 1904, by eleven female students at Syracuse University in Syracuse, New York, and thus it is the youngest member of the Syracuse Triad of North American social sororities that also includes Gamma Phi Beta (1874) and Alpha Phi (1872). Since its founding, Alpha Gamma Delta has, as of December 2021, initiated over 201,000 members and installed 199 collegiate chapters and more than 250 alumnae groups.
The American Meteorological Society (AMS) is a scientific and professional organization in the United States promoting and disseminating information about the atmospheric, oceanic, and hydrologic sciences. Its mission is to advance the atmospheric and related sciences, technologies, applications, and services for the benefit of society.
Alpha Sigma Alpha (ΑΣΑ) is a United States National Panhellenic sorority founded on November 15, 1901, at the Virginia State Female Normal School in Farmville, Virginia.
Alpha Lambda Delta (ΑΛΔ) is an honor society for students who have achieved a 3.5 GPA or higher during their first year or term of higher education.
The National Panhellenic Conference (NPC) is an umbrella organization for 26 national and international women's sororities throughout the United States and Canada. Panhellenic refers to the group's members being autonomous social Greek-letter societies of college women and alumnae.
Phi Sigma Tau is an international honor society for philosophers. Its essential purpose is to promote ties among philosophy departments in accredited institutions and students in philosophy nationally. In addition to providing a means of awarding distinction to students having high scholarship and interest in philosophy, Phi Sigma Tau also promotes interest in philosophy among the general collegiate public.
Alpha Sigma Tau is a national sorority founded November 4, 1899, at Eastern Michigan University. A member of the National Panhellenic Conference, the sorority has 78 active collegiate chapters at colleges and universities around the U.S. and over 65,000+ lifetime members.
The Tippie College of Business, also known as Tippie, is the business school located at the University of Iowa in Iowa City, Iowa. Established as the College of Commerce in 1921, Tippie is one of the oldest and highest-ranked business schools in the United States. The college is named after 1949 graduate Henry B. Tippie, marking the first academic division at the University of Iowa to be named after an alumnus. The college is located in the Pappajohn Business Building, which is named after 1952 graduate Des Moines venture capitalist John Pappajohn. Since 1923, the college has held the gold standard of accreditation, the Association to Advance Collegiate Schools of Business (AACSB). Today, with over 50,000 alumni and 4,700 students in programs spanning from BBAs to PhDs; the college houses six academic departments, 12 centers and institutes, and four student-managed endowment funds.
The American Sexual Health Association (ASHA), formally known as the American Social Hygiene Association and the American Social Health Association, is an American nonprofit organization established in 1914, that cites a mission to improve the health of individuals, families, and communities, with an emphasis on sexual health, as well as a focus on preventing sexually transmitted infections and their harmful consequences. ASHA uses tools such as education, communication, advocacy and policy analysis activities with the intent to heighten public, patient, provider, policymaker and media awareness of STI prevention, screening, diagnosis and treatment strategies.
Zeta Phi Eta (ΖΦΗ) is a national professional fraternity in Communication Arts and Sciences founded on October 10, 1893. It is recognized as the oldest professional fraternity for women, though membership is now co-ed.
Kappa Delta Pi (KDP), Honor Society in Education, was founded in 1911. KDP was one of the first discipline-specific honor societies. Its membership is limited to the top 20 percent of those entering the field of education.
Phi Mu Alpha Sinfonia (ΦΜΑ) is an American collegiate social fraternity for men with a special interest in music. The fraternity is open to men "who, through a love for music, can assist in the fulfillment of [its] object and ideals either by adopting music as a profession or by working to advance the cause of music in America." Phi Mu Alpha has initiated more than 260,000 members, known as Sinfonians, and the fraternity currently has over 7,000 active collegiate members in 249 collegiate chapters throughout the United States.
Dr. Robert Frank Lusch was an American business professor and Professor of Marketing at the University of Arizona business school.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management.
Xi Psi Phi International Dental Fraternity (ΞΨΦ) is an international professional fraternity for dentistry. It was founded on February 8, 1889. Xi Psi Phi was the second professional dental fraternity to be formed, following Delta Sigma Delta (1882) and pre-dating Psi Omega (1892) and Alpha Omega (1907).
The American Association of Public Health Dentistry (AAPHD), founded in 1937, focuses upon addressing the public health challenges to oral health at the population level. Its open membership for everyone who seeks improvement in oral health of the general public. supports developing and supporting effective programs of oral health promotion and disease prevention. It is headquartered in Springfield, Illinois.
Syagnik “Sy” Banerjee is an American scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research, the Journal of Public Policy and Marketing, and the Harvard Business Review. His works have been cited more than 800 times in academic journals. He is also known for co-authoring the book M-Powering Marketing in a Mobile World.