Discipline | Marketing |
---|---|
Language | English |
Edited by | Sachin Gupta (academic) |
Publication details | |
History | 1964-present |
Publisher | American Marketing Association (United States) |
Frequency | Bimonthly |
5.000 (2020) | |
Standard abbreviations | |
ISO 4 | J. Mark. Res. |
Indexing | |
CODEN | JMKRAE |
ISSN | 0022-2437 (print) 1547-7193 (web) |
LCCN | 68004962 |
OCLC no. | 1783303 |
Links | |
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The following persons are or have been editor-in-chief of this journal: [7]
The Geological Society of America (GSA) is a nonprofit organization dedicated to the advancement of the geosciences.
Scott O'Dell was an American writer of 26 novels for young people, along with three novels for adults and four nonfiction books. He wrote historical fiction, primarily, including several children's novels about historical California and Mexico. For his contribution as a children's writer he received the biennial, international Hans Christian Andersen Award in 1972, the highest recognition available to creators of children's books. He received The University of Southern Mississippi Medallion in 1976 and the Catholic Libraries Association Regina Medal in 1978.
Gilbert Perreault is a Canadian former professional ice hockey centre who played for 17 seasons with the National Hockey League's Buffalo Sabres. He was the first draft pick of the Sabres in their inaugural season in the NHL. He is well known as the centre man for the prolific trio of Sabres forwards known as The French Connection. The trio helped the Sabres reach the 1975 Stanley Cup Finals.
In marketing, the decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferences, it is completely dominated by one option and only partially dominated by the other. When the asymmetrically dominated option is present, a higher percentage of consumers will prefer the dominating option than when the asymmetrically dominated option is absent. The asymmetrically dominated option is therefore a decoy serving to increase preference for the dominating option. The decoy effect is also an example of the violation of the independence of irrelevant alternatives axiom of decision theory. More simply, when deciding between two options, an unattractive third option can change the perceived preference between the other two.
Christopher H. Sterling was an American media historian. Sterling was professor of media and public affairs at The George Washington University where he taught from 1982. Author of numerous books on electronic media and telecommunications plus a host of research and bibliographic articles, his primary research interests centered upon the history and policy development of electronic media and telecommunications. He regularly taught courses in media law and federal regulation and society. He was an acting chair in the early 1990s and served as associate dean for graduate studies in arts and sciences from 1994 to 2001.
The Lyell Medal is a prestigious annual scientific medal given by the Geological Society of London, equal in status to the Murchison Medal. This medal is awarded based on one Earth Scientist's exceptional contribution of research to the scientific community. It is named after Charles Lyell.
Annual Reviews is an independent, non-profit academic publishing company based in San Mateo, California. As of 2021, it publishes 51 journals of review articles and Knowable Magazine, covering the fields of life, biomedical, physical, and social sciences. Review articles are usually "peer-invited" solicited submissions, often planned one to two years in advance, which go through a peer-review process. The organizational structure has three levels: a volunteer board of directors, editorial committees of experts for each journal, and paid employees.
"One Less Bell to Answer" is a song written by Burt Bacharach and Hal David. Originally written in 1967 for Keely Smith, the song was rediscovered in late 1969 by Bones Howe, the producer for the 5th Dimension, and the song was included on the group's 1970 debut album for Bell Records, Portrait. Lead vocals on the single were sung by Marilyn McCoo.
The Health Physics Society (HPS) is a nonprofit scientific professional organization whose mission is excellence in the science and practice of radiation safety. It is based in the United States and the specific purposes of the society's activities include encouraging research in radiation science, developing standards, and disseminating radiation safety information. Society members are involved in understanding, evaluating, and controlling potential risks from radiation relative to the benefits.
The Year’s Best Horror Stories was a series of annual anthologies published by DAW Books in the U.S. from 1972 to 1994 under the successive editorships of Richard Davis from 1972 to 1975, and of Gerald W. Page from 1976 to 1979, and Karl Edward Wagner from 1980 to 1994. The series was discontinued after Wagner's death. It was a companion to DAW’s The Annual World’s Best SF and The Year's Best Fantasy Stories, which performed a similar function for the science fiction and fantasy fields.
Catherine Tucker is the Sloan Distinguished Professor of Management at MIT Sloan, where she is also chair of the PhD program. She is known for her research into the consequences of digital data for electronic privacy, algorithmic bias, digital health, social media and online advertising. She is also a research associate at the NBER, cofounder of the Cryptoeconomics lab at MIT with Christian Catalini and coeditor at Quantitative Marketing Economics.
Ziv Carmon is the Dean of Research, Professor of Business Administration, and holder of The Alfred H. Heineken Chaired Professorship at INSEAD. An expert in human judgment and decision-making, he is best known for his research on placebo effects of commercial actions and on the endowment effect, and his presentations and teachings about Customer Insight.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management.
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing.
The Günther Laukien Prize is a prize presented at the Experimental Nuclear Magnetic Resonance Conference "to recognize recent cutting-edge experimental NMR research with a high probability of enabling beneficial new applications". The prize was established in 1999 in memoriam to Günther Laukien, who was a pioneer in NMR research. The prize money of $20,000 is financed by Bruker, the company founded by Laukien. The recipients of the Günther Laukien Prize have been:
Michel Wedel is the PepsiCo Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyze and predict consumer behavior, in addition to market segmentation and eye tracking research.
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist.
Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the Samuel Curtis Johnson Graduate School of Management at Cornell University in Ithaca, New York State, and the former editor-in-chief of the American Marketing Association's Journal of Marketing Research, He is known for his work on marketing analytics, health care, privacy, and nonprofits.
Prof. Ron Shachar is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University.