Rajdeep Grewal

Last updated
  1. "UNC's Rajdeep Grewal Named Journal of Marketing Research Editor-in-Chief Designate".
  2. "Do CMOs Really Add Value?". Harvard Business Review. October 2015.
  3. "What Motivates Companies to do Good—Altruism, or Guilt?". The Atlantic . 14 March 2016.
  4. "Taking Back the Streets: Most Businesses on Urban Streets Make Their Money from Pedestrians and Cyclists".
  5. "Brand loyalty not always a benefit, study finds | Penn State University".
  6. "Do CMOs Really Add Value?". Harvard Business Review . October 2015.
  7. "The Vijay Mahajan Award for Career Contributions to Marketing Strategy" . Retrieved 21 May 2020.
  8. "Germann, Ebbes, and Grewal Honored with 2020 Sheth Foundation / Journal of Marketing Award". 17 March 2020. Retrieved 21 May 2020.
  9. Ding, Min; Grewal, Rajdeep; Liechty, John (2005). "Incentive-Aligned Conjoint Analysis" (PDF). Journal of Marketing Research. 42 (1): 67–82. doi:10.1509/jmkr.42.1.67.56890. ISSN   0022-2437. S2CID   145596196.
Rajdeep S. Grewal
NationalityAmerican
TitleTownsend Family Distinguished Professor of Marketing
AwardsMahajan Award for Lifetime Contributions to Marketing Strategy Research
Academic background
Education University of Cincinnati
Indian Institute of Management Lucknow
Indian Institute of Technology Delhi
Thesis  (1998)