Rajdeep S. Grewal | |
---|---|
Nationality | American |
Title | Townsend Family Distinguished Professor of Marketing |
Awards | Mahajan Award for Lifetime Contributions to Marketing Strategy Research |
Academic background | |
Education | University of Cincinnati Indian Institute of Management Lucknow Indian Institute of Technology Delhi |
Thesis | (1998) |
Academic work | |
Discipline | Marketing |
Institutions | University of North Carolina at Chapel Hill Pennsylvania State University Washington State University |
Doctoral students | Ruby Lee,Girish Mallapragada,Rui Wang,Anindita Chakravarty,Alok Saboo,Mahima Hada,Tojin Eapen,Huanhuan Shi,Charles Kang,Chen Zhou,Manpreet Gill,Khimendra Singh,Guneet Nagpal |
Website | http://www.kenan-flagler.unc.edu/faculty/directory/marketing/rajdeep-grewal |
Rajdeep 'Raj' Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School,University of North Carolina at Chapel Hill. He is the editor-in-chief of Journal of Marketing Research. [1] He is known for his work on marketing research,marketing strategy and business to business marketing. [2] [3]
Grewal has used quantitative methods to theoretically and empirically study social networks and interactions,competitive strategy and the role of marketing within an organization. [4] [5] [6] His work has been published in Journal of Marketing,Journal of Marketing Research,Marketing Science,Information Systems Research,Strategic Management Journal,Decision Sciences and Management Science.
In 2016,Grewal was given the AMA Marketing Strategy SIG's 2016 Mahajan Award for lifetime contributions to Marketing Strategy research. [7] Grewal and his coauthors of “The Chief Marketing Officer Matters!”were honored with the Sheth Foundation/Journal of Marketing Award in 2020 [8]
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands,companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position,it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory,brands need to be able to connect to consumers in an authentic way,creating a brand persona usually helps build this sort of connection.
A chief marketing officer (CMO),also called a global marketing officer or marketing director,or chief brand officer,is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility,for example at Companies House in the UK,the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation,not least because of the inherent character of successful marketers. The CMO leads brand management,marketing communications,market research,product marketing,distribution channel management,pricing,customer success,and customer service.
The UNC Kenan-Flagler Business School is the business school of the University of North Carolina at Chapel Hill,a public research university in Chapel Hill,North Carolina. Founded in 1919,the school was renamed to its current name in 1991 in honor of Mary Lily Kenan and her husband,Henry Flagler.
Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States,Singapore,and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds,a publicly listed company in India.
The following outline is provided as an overview of and topical guide to marketing:
David Allen Aaker is an American organizational theorist,consultant and Professor Emeritus at the University of California,Berkeley's Haas School of Business,a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Harvey Maurice Wagner was an American management scientist,consultant,and Professor of Operations Research and Innovation Management at the University of North Carolina,Chapel Hill,known for his books on Operations Research and his seminal work on the dynamic lot-size model with Thomson M. Whitin.
{{Infobox academic | name = Shelby D. Hunt | othernames = | birth_date = July 5,1939 | birth_place = East Prairie,Missouri,U.S. | death_date = July 12,2022 (aged 83) | death_place = Lubbock,Texas,U.S. | nationality = American | occupation = Professor,author,consultant | spouse = | discipline = Marketing
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports,the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber.
Venkatesh (Venky) Shankar is an American marketing professor,consultant and author. He is currently Professor of Marketing,Ford Chair in Marketing &E-Commerce at Mays Business School,Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania,and is the founding director of the Wharton "think tank,”The SEI Center for Advanced Studies in Management.
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Richard A. Bettis is the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School,University of North Carolina at Chapel Hill. He is known for his work on corporate strategy,global business strategy and strategic management. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.
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