Journal of Marketing

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Editors

Dr. Shrihari Sridhar serves as the Editor-in-Chief of the Journal. He is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster 1956 Chair in Business Leadership at Mays Business School. In the past, he served as an Associate Editor and Area Editor at other leading journals including the Journal of Marketing, and the Journal of Marketing Research . [3]

His Co-Editor team includes Dr. Vanitha Swaminathan, and Dr. Cait Lamberton.[ citation needed ]

Special issues

The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.[ citation needed ]

Awards

The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume, [4] The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact. [5]

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Shrihari (Hari) Sridhar is an American scholar and author. He serves as Senior Associate Dean of Mays Business School at Texas A&M University, and holds the Joe B. Foster '56 Chair in Business Leadership. He also serves as the Editor in Chief for the Journal of Marketing. He is known for his work on marketing strategy, the financial impact of marketing investments, and the societal impact of marketing strategies.

References

  1. "Sridhar Named Journal of Marketing Editor in Chief Designate". American Marketing Association. 4 October 2021. Retrieved 20 September 2022.
  2. "Journal of Marketing - Impact Factor, Overall Ranking, h-index, SJR, Rating, Publisher, ISSN, and other Important Metrics". Resurchify. Retrieved 21 October 2020.
  3. 1 2 Baumgartner, Hans; Pieters, Rik (2003). "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time". Journal of Marketing. 67 (2): 123–139. doi:10.1509/jmkg.67.2.123.18610. JSTOR   30040527. S2CID   167805619.
  4. "Anderson Honored for Research Proving Marketers Matter in Study with Ugandan Entrepreneurs". 5 April 2022.
  5. "Article Awards | Journal of Marketing".