Journal of Marketing

Journal of Marketing

Discipline	Marketing
Language	English
Edited  by	Shrihari Sridhar [1]
Publication details
History	1936-present
Publisher	American Marketing Association  (United States)
Frequency	Bimonthly
Impact factor	9.43 [2] (2019)
Standard abbreviations ISO 4 (alt) · Bluebook (alt) NLM (alt) · MathSciNet (alt )
ISO 4	J. Mark.
Indexing CODEN (alt  · alt2) · JSTOR (alt) · LCCN (alt) MIAR  · NLM (alt) · Scopus  · W&L
CODEN	JMKTAK
ISSN	0022-2429  (print) 1547-7185  (web)
LCCN	38024264
OCLC  no.	1782320
Links
Journal homepage Online access Online archive

The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928). ^[3]

Editors

Dr. Shrihari Sridhar serves as the Editor-in-Chief of the Journal. He is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster 1956 Chair in Business Leadership at Mays Business School. In the past, he served as an Associate Editor and Area Editor at other leading journals including the Journal of Marketing, and the Journal of Marketing Research . ^[3] Co-Editor team includes Dr. Vanitha Swaminathan, and Dr. Cait Lamberton. ^[4]

Special issues

The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. ^[5]

Awards

The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume, ^[6] The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact. ^[7]

References

1. "Sridhar Named Journal of Marketing Editor in Chief Designate". American Marketing Association. 4 October 2021. Retrieved 20 September 2022.
2. "Journal of Marketing - Impact Factor, Overall Ranking, h-index, SJR, Rating, Publisher, ISSN, and other Important Metrics". Resurchify. Retrieved 21 October 2020.
3. Baumgartner, Hans; Pieters, Rik (2003). "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time" . Journal of Marketing. 67 (2): 123–139. doi:10.1509/jmkg.67.2.123.18610. JSTOR   30040527. S2CID   167805619.
4. "Request Rejected". business.pitt.edu. Retrieved 2025-05-19.
5. Kritselis, Michelle (2025-04-14). "Call For Papers | Journal of Marketing: Special Issue on Empirics First". American Marketing Association. Retrieved 2025-05-19.
6. "Anderson Honored for Research Proving Marketers Matter in Study with Ugandan Entrepreneurs". 5 April 2022.
7. "Article Awards | Journal of Marketing".