Jagdish Sheth

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Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. [1] He was involved during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management. [2] Sheth was awarded by the Padma Bhushan award in 2020 for his work in literature and education in the United States. [3]

Contents

Early life

Sheth was born in Burma (now Myanmar) to a Jain family. In 1941, the family emigrated to India. He received most of his schooling in Madras (now Chennai). It was here that he met his future wife, Madhuri Shah.[ citation needed ]

Career

Sheth came to the United States and received his MBA at the University of Pittsburgh in 1962. [4] He pursued a career in academia. During the mid-1960s he studied and researched at MIT, Columbia and the University of Pittsburgh, where he received his PhD in 1966 from its Katz Graduate School of Business. It was during this period and whilst he was based at the University of Illinois, Urbana-Champaign, [5] that he started developing his "Theory of Buyer Behavior".

In 2017, he was named a fellow of the Association for Consumer Research. [6]

Sheth has published more than 200 articles in journals and has written a number of books. He published an article entitled A Model of Industrial Buyer Behavior in 1973, which drew from a large volume of empirical study of buyer behavior and emphasised how the "psychological world of the decision-makers" impacted on the processes and outcomes of purchasing decision-making. [5] His books include Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia, [7] The Rule of Three: Surviving and Thriving in Competitive Markets, Clients for Life: How Great Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies. In 2008, he published Chindia Rising. In 2014, he published The Accidental Scholar. [8]

The "Sheth Family Foundation" has established Sheth International Awards at the University of Pittsburgh's University Center for International Studies. [4] In 2003, Sheth founded the "India, China & America Institute" (ICA Institute), a non-profit group that published newsletters and held seminars related to emerging markets, commercial growth, and alignment of policies between those three nations. [9] He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students. [10]

References

  1. ↑ Holsendorph, Ernest (3 April 2000). "The Atlanta Journal and Constitution". Knight Ridder. Archived from the original on 10 June 2014. Retrieved 11 November 2013.
  2. ↑ "About IIM Calcutta". Indian Institute of Management Calcutta. Archived from the original on 23 September 2004. Retrieved 16 March 2010.
  3. ↑ "Padma Awards 2020 Announced". pib.gov.in.
  4. 1 2 Reger, Adam (14 October 2013). "Pitt Professor Kathleen Musante, Alumnus Kakenya Ntaiya Win Sheth International Awards". Pitt Chronicle. University of Pittsburgh. Retrieved 15 October 2013.
  5. 1 2 Sheth, J. N., A Model of Industrial Buyer Behavior, Journal of Marketing, Volume 37, No. 4, October 1973, pp. 50-56, accessed on 13 April 2025
  6. ↑ "ACR Fellow Awardees". Association for Consumer Research. Archived from the original on 27 July 2018. Retrieved 24 September 2018.
  7. ↑ Sridharan, R (12 March 2006). "The Face Of Tomorrow Some bold predictions about globalisation from two-no, not economists but-professors of marketing". Business Today. Archived from the original on 10 June 2014. Retrieved 11 November 2013.
  8. ↑ Sheth, Jagdish N.; Yow, John (8 November 2014). The Accidental Scholar. Sage Publications. ISBN   978-9351500391.
  9. ↑ "The India China and America Institute".
  10. ↑ Murray, Seb (20 May 2014). "Hundreds Of Indian B-Schools Are Forced To Close As Business Bites" . Retrieved 19 September 2017.
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