Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) [1] and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). [2] Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas. [3]
Pandey was born in Jaipur in 1955 in a family of nine children - seven daughters and two sons. His siblings include film director Prasoon Pandey and singer-actor Ila Arun. [4] His father worked for the Rajasthan state cooperative bank. [5] He played the Ranji Trophy for the state of Rajasthan. He worked as a tea taster. [6] Pandey studied at St. Xavier's School, Jaipur and has a Post Graduate in History from St Stephen's College, Delhi. He is married to Nita Pandey.
Pandey joined the ad industry as a client servicing executive at Ogilvy in 1982. Sunlight Detergent print ad was the first ad he ever wrote. [1] After 6 years he got into the creative department where he gave several notable ads like Luna moped, Fevicol, Cadbury and Asian paints. [7] Three years later he was promoted to creative director, and then to national creative director. Pandey was nominated to the board of directors in 1994. [6] Under his leadership, Ogilvy India has been ranked the No.1 Agency for 12 consecutive years in the Agency Reckoner, an independent Marketing & Advertising Survey conducted by The Economic Times and Brand Equity. He was also the first jury President from Asia for the Cannes Lions Festival. [8]
During his 40 years tenure at Ogilvy & Mather became the largest advertising agency in India, [9] and Ogilvy India is considered one of the most creative offices in the Ogilvy worldwide network. [6] In September 2006, Pandey was nominated to the Ogilvy Worldwide board. He mentors creative executives from around the world at the Berlin School of Creative Leadership.[ citation needed ]
In September 2023, Ogilvy announced a major leadership change with Piyush Pandey stepping down to transition into the role of Chief Advisor at the agency. [10] This will be effective January 1 2024.
Notable ad campaigns in India designed by Pandey include:
He also wrote the Indian patriotic song "Mile Sur Mera Tumhara" for the National Integration campaign in 1988 and co-wrote the screenplay for Bhopal Express . [14] [15]
Pandey has also written books like
Pandey appeared in the John Abraham and Nargis Fakhri film Madras Cafe as the cabinet secretary [18] and in Magic Pencil Project videos (a marketing campaign by ICICI Bank).
Pandey has won a number of awards. [19] [20] He was named the most influential man in Indian advertising for eight consecutive years by The Economic Times . [21] In 2000, the Ad Club of Mumbai voted his commercial for Fevikwik the commercial of the century and his work for Cadbury the campaign of the century.[ citation needed ] Pandey was voted Asia's Creative Person of the Year at the Media Asia Awards 2002. He is the only Indian to win a double gold at Cannes (for his Cancer Patients Association anti-smoking campaign) and a triple grand prize at the London International Awards. During Pandey's tenure, O&M India won 25 lions at Cannes. In 2002, he won India's first Silver Pencil at The One Show Awards.[ citation needed ]
He was invited to be a jury member on the 2000 Clio Awards, at the 2002 Cannes Film Festival and was the first Asian jury president for outdoor and press and film at the 2004 Cannes Lions International Advertising Festival. [22] He was invited to judge the 2007 Asia Pacific Advertising Festival Awards. [20] [23] Pandey received a lifetime achievement award in 2010 from the Advertising Agencies Association of India. [9] Piyush Pandey won a Clio Lifetime Achievement Award for outstanding work and creative achievements in 2012 [24] The Government of India awarded him the civilian honour of the Padma Shri in 2016. [2]
In June 2018, Piyush Pandey and his brother Prasoon Pandey (Corcoise Films) won the Lions lifetime achievement award of St Mark at Cannes Advertising Festival, France. [25]
WPP agency Ogilvy promoted Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, as its worldwide chief creative officer.
By this move, the company filled up a key position that was lying vacant since the exit of its erstwhile creative head Tham Khai Meng in July. The appointment takes effect from 1 January.
Neil French is a British advertising executive widely credited with bringing the creative revolution to Asia when he was associated with The Ball Partnership in Singapore. His work for Chivas Regal, Kaminomoto, and in particular the 'XO Beer' campaign for The Straits Times, is used as case studies in advertising schools around the world. French, the recipient of numerous advertising awards, has also been criticized for the creation of "scam ads."
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Prasoon Joshi is an Indian poet, writer, lyricist, screenwriter, communication specialist and marketer. He is the CEO of McCann World group India and Chairman APAC, a subsidiary of the global marketing firm McCann Erickson. He was appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram. The dog follows the boy to unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003. The campaign was created by Mahesh V. and Rajeev Rao, senior creative directors at Ogilvy & Mather, Mumbai. The commercials were directed by Prakash Varma. The dog was born in the United Kingdom and is owned by Vishal and Lisa Bandekar in Goa.
Graham Fink is a multimedia artist.
Elephant Design Pvt Ltd. is a Pune based strategic design & innovation consultancy, founded in 1989 by graduates from the National Institute of Design in India.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.
Bob Brooks was an American film director, photographer, and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US, and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards.
Nimisha Pandey is a television and Internet content developer and curator. Born in Haryana and raised in New Delhi, she graduated from the Film and Television Institute of India, Pune in 2004, majoring in television direction. She was the youngest person to receive the National Award, for her short film “Cradle Song” in 2005. Her documentary “Nice Girls” received the Best Documentary Award at the Digital Film Festival, New Delhi in 2006.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Rajiv Rao is National Creative Director of Ogilvy & Mather, responsible for the ZooZoo and Pug Advertising Campaigns of Vodafone. He also did many other creative campaigns. He had won several medals at Cannes, One Show, Clio, Ad fest, CA, Media Spikes and London International Awards for his Creative work. He worked on Vodafone/Orange in India has won ‘Campaign of the year’, 4 times in a row. The World Brand Congress also conferred Mr. Rajiv Rao with the Creative Person of the year award in 2009. He had also been invited to be a part of the jury at the London International Awards and Ad fest Asia Pacific. According to Economic Times India, he has been in the list of top Creative Directors of the country for the last 5 years.
Zee Live is an IP division of Zee Entertainment Enterprises that aims to create programming for all age groups in India. Currently under its umbrella are 3 productions – Arth – A Culture Fest in culture, Supermoon in music and comic, and Zee Educare in education. Swaroop Banerjee now heads Zee Live.
The Lion of St. Mark is an award given each year at the Cannes Lions International Festival of Creativity for a lifetime of services to creativity in communications.
Marcello Serpa is a Brazilian advertising executive. He was creative director and co-chairman of AlmapBBDO until 2015.
Gigil is a Philippine advertising agency based in Bonifacio Global City in Taguig, Philippines.
Manish Maheshwari is an Indian technology entrepreneur and executive. His technology ventures have focused on building solutions that improve the lives of the masses in emerging markets. He is co-founder of Fanory.ai, an AI-enabled "Shopify for creators", with majority investment from JetSynthesys and backed by the family offices of cricketing legend, Sachin Tendulkar, Serum Institute's Adar Poonawalla and Infosys co-founder, Kris Gopalakrishnan.
Devika Bulchandani is the Global CEO of Ogilvy. She is the first Indian-origin person to head the New York-based British advertising agency. She was previously the Global President at the company, and was appointed CEO in September 2022.