Fevicol

Last updated
Fevicol
Fevicol brand logo.png
Logo of the adhesive brand Fevicol
Product typeAdhesive, glue, sealant
Owner Pidilite Industries
Produced by Pidilite Industries
Country India
Introduced1959
Related brandsFeviKwik, Dr. Fixit
MarketsIndia, US, Brazil, Thailand, Egypt, Bangladesh, Dubai [1]
Registered as a trademark in
Website fevicol.in

Fevicol is an Indian brand of adhesives owned by the company Pidilite Industries. [3]

Contents

History

First introduced in India in 1959, the brand was launched as an 'easy-to-use' glue for carpenters. It was a replacement for collagen and fat-based adhesives (colloquially known as "saresh") that required melting before application. The company offered multiple different industrial adhesives under the label. Fevicol is marketed in 54 countries, with more than 50,000 locations in India. [ citation needed ]

Product descriptions

Fevicol branded glue is a white adhesive (the company brochures mention poly-synthetic resin). It appears as white glue liquid; it is synthesized by heating formaldehyde and urea together. [4]

The company makes several variants of the product designed for attributes like bonding strength, impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, non-staining, etc. [5]

"Fevicol SH" is a synthetic resin adhesive intended for wood working and various materials where one of the surfaces to be bonded is porous. SH was meant to be used to bind wood, plywood, laminate, veneers, MDF, and boards and cork; [6] it is also employed in the manufacture of sporting goods and bookbinding. SH achieves handling strength in 8 to 10 hours, fully curing in 24.[ citation needed ]

Fevicol Design Ideas started in 1991 as Fevicol Furniture Book, with the idea of showcasing concepts of furniture designs. The books are part of a series of 31 volumes. They have launched Fevicol Design Ideas online, and users can search for contractors and interior designers on the website. [7] [ when? ]

In India, Fevicol is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in Bollywood movies, topical jokes, and conversations, [8] and as a generic sense for white glue by consumers in India. [9]

Catchphrases from Fevicol TV ads include "Dum Laga Kar haisya, zor laga kar haisya" and "Fevicol ka mazboot jodh hai, tootega nahi". [10]

Related Research Articles

<span class="mw-page-title-main">Adhesive</span> Non-metallic material used to bond various materials together

Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.

<span class="mw-page-title-main">Plywood</span> Manufactured wood panel made from thin sheets of wood veneer

Plywood is a composite material manufactured from thin layers, or "plies", of wood veneer that are glued together with adjacent layers, having both glued with each other at right angle or at 90 degrees angle. It is an engineered wood from the family of manufactured boards, which include medium-density fibreboard (MDF), oriented strand board (OSB), and particle board.

<span class="mw-page-title-main">Oriented strand board</span> Engineered wood particle board

Oriented strand board (OSB) is a type of engineered wood similar to particle board, formed by adding adhesives and then compressing layers of wood strands (flakes) in specific orientations. It was invented by Armin Elmendorf in California in 1963. OSB may have a rough and variegated surface with the individual strips of around 2.5 cm × 15 cm, lying unevenly across each other, and is produced in a variety of types and thicknesses.

<span class="mw-page-title-main">Post-it note</span> Small piece of paper with a re-adherable strip of glue on its back

A Post-it note is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces. A low-tack pressure-sensitive adhesive allows the notes to be easily attached, removed and even re-posted elsewhere without leaving residue. The Post-it's signature adhesive was discovered accidentally by a scientist at 3M. Originally small yellow squares, Post-it Notes and related products are available in various colors, shapes, sizes and adhesive strengths. As of 2024, there are at least 28 documented colors of Post-it notes. 3M's Post-it has won several awards for its design and innovation.

<span class="mw-page-title-main">Canada balsam</span> Turpentine made from the resin of the balsam fir tree

Canada balsam, also called Canada turpentine or balsam of fir, is the oleoresin of the balsam fir tree of boreal North America. The resin, dissolved in essential oils, is a viscous, sticky, colourless or yellowish liquid that turns to a transparent yellowish mass when the essential oils have been allowed to evaporate.

Araldite is a registered trademark of Huntsman Advanced Materials referring to their range of engineering and structural epoxy, acrylic, and polyurethane adhesives. Swiss manufacturers originally launched Araldite DIY adhesive products in 1946. The first batches of Araldite epoxy resins, for which the brand is best known, were made in Duxford, England in 1950.

<span class="mw-page-title-main">Tyvek</span> Brand of synthetic polyethylene fiber

Tyvek is a brand of synthetic flashspun high-density polyethylene fibers. The name "Tyvek" is a registered trademark of the American multinational chemical company DuPont, which discovered and commercialized Tyvek in the late 1950s and early 1960s.

<span class="mw-page-title-main">Hot-melt adhesive</span> Glue applied by heating

Hot-melt adhesive (HMA), also known as hot glue, is a form of thermoplastic adhesive that is commonly sold as solid cylindrical sticks of various diameters designed to be applied using a hot glue gun. The gun uses a continuous-duty heating element to melt the plastic glue, which the user pushes through the gun either with a mechanical trigger mechanism on the gun, or with direct finger pressure. The glue squeezed out of the heated nozzle is initially hot enough to burn and even blister skin. The glue is sticky when hot, and solidifies in a few seconds to one minute. Hot-melt adhesives can also be applied by dipping or spraying, and are popular with hobbyists and crafters both for affixing and as an inexpensive alternative to resin casting.

<span class="mw-page-title-main">Animal glue</span> Adhesive created from boiling animal connective tissue

Animal glue is an adhesive that is created by prolonged boiling of animal connective tissue in a process called rendering. In addition to being used as an adhesive it is used for coating and sizing, in decorative composition ornaments, and as a clarifying agent.

<span class="mw-page-title-main">Countertop</span> Horizontal work surface

A countertop, also counter top, counter, benchtop, worktop or kitchen bench, bunker is a raised, firm, flat, and horizontal surface. They are built for work in kitchens or other food preparation areas, bathrooms or lavatories, and workrooms in general. The surface is frequently installed upon and supported by cabinets, positioned at an ergonomic height for the user and the particular task for which it is designed. A countertop may be constructed of various materials with different attributes of functionality, durability and aesthetics, and may have built-in appliances, or accessory items relative to the intended application.

Wood glue is an adhesive used to tightly bond pieces of wood together. Many substances have been used as glues. Traditionally animal proteins like casein from milk or collagen from animal hides and bones were boiled down to make early glues. They worked by solidifying as they dried. Later, glues were made from plant starches like flour or potato starch. When combined with water and heated, the starch gelatinizes and forms a sticky paste as it dries. Plant-based glues were common for books and paper products, though they can break down more easily over time compared to animal-based glues. Examples of modern wood glues include polyvinyl acetate (PVA) and epoxy resins. Some resins used in producing composite wood products may contain formaldehyde. As of 2021, “the wood panel industry uses almost 95% of synthetic petroleum-derived thermosetting adhesives, mainly based on urea, phenol, and melamine, among others”.

<span class="mw-page-title-main">Pressure-sensitive adhesive</span> Type of non reactive adhesive

Pressure-sensitive adhesive is a type of nonreactive adhesive which forms a bond when pressure is applied to bond the adhesive with a surface. No solvent, water, or heat is needed to activate the adhesive. It is used in pressure-sensitive tapes, labels, glue dots, stickers, sticky note pads, automobile trim, and a wide variety of other products.

<span class="mw-page-title-main">Elmer's Products</span> American craft manufacturer

Elmer's Products, Inc. or simply Elmer's, is an American-based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmer's Glue-All, a popular PVA-based synthetic glue, in addition to other brands including Krazy Glue, ProBond and CraftBond adhesives, and X-Acto cutting tools.

<span class="mw-page-title-main">Pidilite Industries</span> Indian multinational adhesives manufacturing company

Pidilite Industries Limited is an Indian adhesives manufacturing company based in Andheri (East), Mumbai. The company is the dominant and leading adhesives company in India. Pidilite also manufactures products across verticals such as art materials and stationery; food and fabric care; car products, adhesives, and sealants; and speciality industrial products like adhesives, pigments; textile resins, leather chemicals, and construction chemicals.

<span class="mw-page-title-main">UHU</span> German glue product

UHU GmbH & Co. KG is a German manufacturer of adhesive products, based in Bühl, Germany. Its company slogan is "glues anything, anytime.". The company logo is yellow with black lettering and in many markets it includes the German phrase: "Der Alleskleber".

Norman Adrian de Bruyne FRS was born in Punta Arenas Chile on 8 November 1904, and baptised on 19 March 1905 at the Anglican St. James Church, by the Rev. Edwin Aspinall. His father was Dutch and his mother English. He grew up in England, studied science at the University of Cambridge and became a physics researcher. Around 1930, he became interested in aviation. de Bruyne was the first student of the new flying school which Arthur Marshall established in Cambridge in 1931.

<span class="mw-page-title-main">Sugru</span> Brand of silicone rubber repair putty

Sugru, also known as Formerol, is a patented multi-purpose, non-slumping brand of silicone rubber that resembles modelling clay. It is available in several colours and upon exposure to air, cures to a rubber-like texture.

Madhukar Balvantray Parekh is an Indian entrepreneur, Chairman of Pidilite Industries, a global company among the leaders in adhesives and sealants, construction chemicals, hobby colors. Madhukar is 16th richest Indian with a net worth of US$7.5 billion as of 2019.

<span class="mw-page-title-main">Balvant Parekh</span> Indian businessman

Balvantray Kalyanji Parekh was an Indian entrepreneur and founder of Pidilite Industries. He was known as the Fevicol Man.

Akemi GmbH is a company in the chemical industry which is active worldwide. Its headquarters are in Nuremberg in Germany and its core competence is the manufacturing of two-component adhesive systems. The chemical-technical specialist factory manufactures adhesives, fillers as well as cleaning and care products for the natural stone sector. In addition, it produces fillers and repair materials, sealants, protective coatings, varnishes as well as cleaning and car care products for the automotive branch.

References

  1. "Balvant Parekh". Forbes.com. Retrieved 4 October 2018.
  2. "WIPO Global Brand Database". Wipo.int. Retrieved 4 October 2018.
  3. "Adhesive maker Pidilite to enter lending business, to acquire promoter group's NBFC firm". The Economic Times. 2023-11-09. ISSN   0013-0389 . Retrieved 2023-12-12.
  4. "Pidilite unveils digital campaign for Glue Drops". Financialexpress. 2023-09-27. Retrieved 2023-12-12.
  5. "Pidilite's Product Guide - Fevicol" (PDF). pidilite.com. Archived from the original (PDF) on February 11, 2014. Retrieved October 4, 2018.
  6. "Pidilite - Consumers and Craftsmen". pidilite.com. Archived from the original on November 30, 2016. Retrieved October 4, 2018.
  7. "Interior Design Ideas - Get the best styles at Fevicol Design Ideas". Fevicoldesignideas.com. Retrieved 4 October 2018.
  8. "Fevicol Se Lyrics - Dabangg 2 - 2012". Lyricstaal. Retrieved 2018-10-04.
  9. "Pidilite launches Fevicol SH Xtra in Hyderabad". indtoday.com. January 27, 2015. Archived from the original on February 15, 2015. Retrieved October 4, 2018.
  10. Shukla, Tanvi (11 June 2008). "It's the pitch that keeps Fevicol's stickiness alive". DNA Money. Archived from the original on 10 October 2014. Retrieved 2009-06-28.