APM Monaco

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APM Monaco
Company typePrivately held company
IndustryJewelry
Founded1982;43 years ago (1982)
FounderAriane Prette, Philippe Prette
Number of locations
500+ (2025)
Key people
  • Philippe Prette, chief executive
  • Kika Prette, creative director
  • Louis Prette, general manager
Website www.apm.mc

APM Monaco is a fashion jewelry company. It was started in Monaco in 1982 by Ariane Prette and her son Philippe Prette. [1]

Brand Origins & Global Expansion

APM Monaco is a fashion jewelry company founded in Monaco in 1982 by Ariane Prette and her son Philippe Prette. Originally focused on manufacturing fine jewelry for luxury brands, the company transitioned into a fashion jewelry brand in 2012 under the leadership of Philippe Prette, now CEO, and his wife Kika Prette, Creative Director. [2]

In 1992, production was relocated to China. The company is headquartered in Hong Kong and Monaco. [3] In 2019, TPG Capital acquired a 30% stake in the business. [4]

APM Monaco opened its first branded boutiques in Cannes and Rome in 2013. [5] By 2015, it had expanded to over 30 stores globally; [6] by 2017, 130 stores, with 75 located in Asia and Australia. [7] As of 2025, APM Monaco operates over 500 boutiques in more than 26 countries and employs approximately 2,300 people. [1]

The brand releases 4 seasonal collections annually, in addition to its signature DNA lines, all produced in-house. Its retail experience draws on the lifestyle of Monaco and the South of France, with boutique interiors designed to appeal to all five senses.

References

  1. 1 2 "At APM Monaco, a Company Culture Defined by Transparency and Technology". Business of Fashion. 14 July 2022. Retrieved 20 January 2024.
  2. ↑ "The playful heritage and modernization" . Retrieved 21 August 2019.
  3. ↑ "TPG-led consortium to buy stake in jewellery brand APM Monaco". 17 April 2019. Retrieved 21 August 2019.
  4. ↑ "Jewelry Brand APM Monaco Locks up Investors" . Retrieved 26 September 2019.
  5. ↑ "APM Monaco opens three stores in one month". 12 July 2013. Retrieved 21 August 2019.
  6. ↑ "APM Monaco poursuit les ouvertures de boutiques". 2 April 2015. Retrieved 21 August 2019.
  7. ↑ "APM Monaco to Open 1st Canadian Store". 17 May 2017. Retrieved 21 August 2019.
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