AREA (fashion label)

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AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals. [1] [2] [3]

Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of In America: A Lexicon of Fashion . [4]

In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd. [5]

Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII. [6]

In February 2025, the company announced the appointment of Nicholas Aburn as creative director, replacing co-founder Piotrek Panszczyk in this role. [7]


References

  1. ↑ Kessler, Alex (March 22, 2021). "Meet The New York Label Dressing Cardi B & Bella Hadid". British Vogue .
  2. ↑ Katz, Evan (February 8, 2021). "AREA's Spring Couture Show Asks: What Does "Couture" Even Mean?". Paper .
  3. ↑ Diderich, Joelle (July 10, 2019). "Meet the Brand That Wants You to Feel as Famous as Ariana Grande". Women's Wear Daily .
  4. ↑ Spellings, Sarah (September 14, 2021). "The Story Behind Simone Biles's Three-in-One, 88-Pound Met Gala Gown". Vogue .
  5. ↑ Feitelberg, Rosemary (December 14, 2023). "Tomorrow London Limited and Area NYC Finalize Global Partnership to Expand Distribution". Women's Wear Daily .
  6. ↑ Friedman, Vanessa (February 12, 2024). "At the Super Bowl, Taylor Swift Gives a Fashion Week Brand a Boost". The New York Times .
  7. ↑ Feitelberg, Rosemary (2025-02-07). "Area Taps Nicholas Aburn as Creative Director". WWD. Retrieved 2025-02-07.
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