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| AYLA | |
|---|---|
| Founder | Darahgianna Lee |
| Status | Active |
| Genre | Various; primarily rock and alternative |
| Country of origin | United States |
| Location | Los Angeles, California |
AYLA is an independent American record label and artist management company based in Los Angeles, California. It was founded by Darahgianna Lee, who serves as its chief executive officer.
The label gained increased attention in 2025 after signing alt-rock artist LØREN, marking a notable expansion of his international presence following nearly a decade active within the music industry.
LØREN (Lee Seung-joo) is a South Korean alt-rock artist, producer, and songwriter [1] [2] known for his guitar-based sound and striking visual identity. [2] His stage name is derived from his “LONER” tattoo, reflecting the solitary nature of his creative process. He was included in the Forbes 30 Under 30 Asia (2023) list [1] and has appeared at major festivals including Coachella, Head in the Clouds, SXSW, and KCON. [3] [2]
He has released multiple singles and an EP, [3] and has headlined sold-out shows at Whisky a Go Go and The Moroccan in Los Angeles. LØREN is also active in fashion as a former Yves Saint Laurent ambassador [3] and has appeared at fashion weeks worldwide.
In April 2025, Forbes reported that LØREN officially partnered with AYLA to pursue greater creative independence and expand his global rock presence. He stated the move was intended to give him “more control of my life.” Under AYLA, he has collaborated with producers including Brian Lee and John Feldmann. [3]
Additional developments under AYLA include:
Under AYLA’s management, LØREN has appeared at: