Aadnevik

Last updated

AADNEVIK
Company typePrivately held company
IndustryFashion
Founded2013
FounderHila Aadnevik, Kristian Aadnevik
Headquarters
Knightsbridge, London
ProductsReady-to-wear and Couture
Website www.aadnevik.com

AADNEVIK (stylized in caps) is a British luxury fashion brand. [1] The brand provides haute couture, ready-to-wear clothes, bridal clothing, loungewear and fashion accessories. [2] It was founded in 2013 by Hila and Kristian Aadnevik, [3] and is based in Knightsbridge, London. [4] [5] [6]

History

London-based Norwegian fashion designer Kristian Aadnevik established a self-titled label in 2004, which is distinct from AADNEVIK. [7] [8] Kristian ceased operations of the "Kristian Aadnevik" brand in 2013 and launched the new brand "Aadnevik" after meeting his wife, Hila. [2] [3] The couple met in London in 2012, where Kristian was studying womenswear at the Royal College of Art. [2] [9] Hila is a self-taught designer. [10]

Their first collection, titled "Moth" was inspired by the appearance of moths and their cocoons. [11]

The label has been featured several times at London Fashion Week. [12] [13] [14] [15] At London Fashion Week 2019, Aadnevik unveiled a collection inspired by Leo Tolstoy’s novel Anna Karenina. [16]

In October 2020, the National Museum in Oslo, Norway purchased one of the brand’s designs for its fashion collection, [17] which went on display in Spring 2021.[ citation needed ] In 2020, the brand announced its luxury loungewear line. [9] [18]

AADNEVIK has designed and provided clothing for numerous celebrities including Beyonce, Madonna, Kendall Jenner, Halle Berry, [1] [6] [12] and international stars such as Malaika Arora, Anushka Sharma, and Priyanka Chopra. [19] One of AADNEVIK's designs was featured in Selena Gomez's music videos for the song "Come and Get It", and another in the "Rare" video. [20]

In September 2022, AADNEVIK presented at the London Fashion Week. [21] [22] The brand’s 2022 Autumn/Winter collection, titled “Wolf Moon” was inspired by Norse mythology. [23]

AADNEVIK was also featured in the 72nd issue of London Runway magazine, published in 2022. [24]

Models such as Marianne Fonseca, [24] [25] Amelia Gray Hamlin, [26] and Maya Henry [24] have walked the catwalk for AADNEVIK.

References

  1. 1 2 "What's it like to dress Kendall Jenner?". BBC News. 17 February 2019. Retrieved 12 February 2022.
  2. 1 2 3 "Hila and Kristian Aadnevik are the red carpet couturiers celebrities love". www.voguescandinavia.com. 21 September 2021. Retrieved 12 February 2022.
  3. 1 2 "What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out". Hindustan Times. 23 October 2019. Retrieved 12 February 2022.
  4. ↑ Armitage, Helen (20 July 2015). "Norwegian Fashion Designers You Should Know". Culture Trip. Retrieved 12 February 2022.
  5. ↑ "Here's what Kylie Minogue and Shakira have in common". www.telegraphindia.com. 16 March 2019. Retrieved 12 February 2022.
  6. 1 2 "Hila and Kristan Aadnevik". QP Magazine. April 2019. pp. 80–83. Retrieved 12 February 2022.
  7. ↑ "Nicole Kidman, if you're reading this; here's your man!". norway.org.uk. 8 March 2012. Archived from the original on 8 March 2012. Retrieved 12 February 2022.
  8. ↑ "Aadnevik presents new collection at LFW". norway.org.uk. 8 March 2012. Archived from the original on 8 March 2012. Retrieved 12 February 2022.
  9. 1 2 "Inside the Rue Saint Honoré Store That Encourages Parisians To Wear More Color". W Magazine. 3 March 2017. Retrieved 12 February 2022.
  10. ↑ "AADNEVIK Spring/Summer 2022 during London Fashion Week". Fabuk Magazine. 21 September 2021. Retrieved 12 February 2022.
  11. ↑ "Discover Kristian Aadnevik: One of This Season's Most Promising Designers". theFashionSpot. 1 October 2012. Retrieved 12 February 2022.
  12. 1 2 "Harrogate hairdresser shines at London Fashion Week's most sought-after show". www.harrogateadvertiser.co.uk. 16 March 2020. Retrieved 12 February 2022.
  13. ↑ Hagen, Maren Kvamme (2 March 2019). "Bak moten på London Fashion Week med Aadnevik". NRK (in Norwegian Nynorsk). Retrieved 12 February 2022.
  14. ↑ "Everything you need to know about London Fashion Week SS22". British GQ. 15 September 2021. Retrieved 12 February 2022.
  15. ↑ "Aadnevik autumn/winter 2020 collection catwalk show | LFW". The Upcoming. 16 February 2020. Retrieved 12 February 2022.
  16. ↑ London-Olios (18 July 2019). "AADNEVIK: Anna Karenina – LFW AW19". London-Olios. Retrieved 12 February 2022.
  17. ↑ "Nasjonalmuseet kjøper inn norsk stjernedesigner". Melk & Honning (in Norwegian Bokmål). 31 October 2020. Retrieved 12 February 2022.
  18. ↑ Guide, Good Salon (1 February 2021). "Staying in is the New Going Out". Good Salon Guide. Retrieved 12 February 2022.
  19. ↑ "Malaika Arora or Sonakshi Sinha: Who wore this Hila and Kristian Aadnevik gown better?". The Indian Express. 27 October 2019. Retrieved 12 February 2022.
  20. ↑ "Aadnevik at London Fashion Week". norway.org.uk. 15 September 2013. Archived from the original on 26 February 2021. Retrieved 12 February 2022.
  21. ↑ Phelan, Bobby (7 September 2022). "London Fashion Week September 2022 Schedule". PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear. Retrieved 30 September 2022.
  22. ↑ "Who are the designers to watch at London Fashion Week 2022?". www.nationalworld.com. 15 September 2022. Retrieved 30 September 2022.
  23. ↑ "Wolf Moon – AADNEVIK's AW22 Collection, where mythology meets haute couture". WHYTT Magazine. Retrieved 2 January 2023.
  24. 1 2 3 Breen, Nadia (21 October 2021). "NI woman thanks celeb makeup artist for 'taking a chance on her'". BelfastLive. Retrieved 2 January 2023.
  25. ↑ Lobad, Noor (8 September 2022). "Model Marianne Fonseca and Beauty Vet Nathalia Maia Launch Body Care Brand Gente". WWD. Retrieved 2 January 2023.
  26. ↑ "Amelia Gray Hamlin Debuts Dramatic Bleached Brows During London Fashion Week". www.yahoo.com. 21 September 2021. Retrieved 2 January 2023.
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