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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement.
A soap opera, or soap for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers. The term was preceded by “Horse opera”.
ITV is a British free-to-air television network. It was launched in 1955 as Independent Television to provide competition to BBC Television. ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, its legal name has been Channel 3 to distinguish it from the other analogue channels at the time, BBC1, BBC2 and Channel 4.
The year 1960 in television involved some significant events. Below is a list of television-related events during 1960.
The year 1956 in television involved some significant events. Below is a list of television-related events during 1956.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.
Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, while the introduction of television and the first tests commenced in 1927. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours, or in the afternoon. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
Patricia Jude Kensit is an English actress, model and lead singer of the band Eighth Wonder in the 1980s.
Monkey, is an animated puppet advertising character in the form of a knitted sock monkey. He was first produced by The Jim Henson Company via their UK Creature Shop, puppeteered by Nigel Plaskitt and Susan Beattie and voiced by comedian Ben Miller.
Armchair Theatre is a British television drama anthology series of single plays that ran on the ITV network from 1956 to 1974. It was originally produced by ABC Weekend TV. Its successor Thames Television took over from mid-1968.
Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadcasters and advertisers to re-think their relationship.
Jimmy Hanley was an English actor who appeared in the popular Huggetts film series, and in ITV's most popular advertising magazine programme, Jim's Inn, from 1957 to 1963.
In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius in 1985, and continued business until a reorganization in 2002.
This is a list of British television related events from 1960.
"Go On Lad" is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. "Go On Lad" premiered on British television on 12 September 2008.
Angela Rosemary Crow was an English television actress, best known for her appearance in the early days of British soap opera Coronation Street, as factory worker Doreen Lostock, between 1961 and 1963.
TV advertisements by country refers to how television advertisements vary in different countries and regions.
References
- ↑ "Teletronic | The History of ITV - (Ad-Mags) Shopper Guides". www.teletronic.co.uk. Retrieved 2021-10-30.
- ↑ "A short history of British TV advertising". Science and Media Museum. Archived from the original on 2021-01-06. Retrieved 2021-10-30.