Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes this is called the press junket or film junket. Film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media, and interviews with the key people involved in making the film, such as the film's actors and directors. This process is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries. Distribution is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion.
A film distributor is a person responsible for the marketing of a film. The distribution company may be the same as, or different from, the production company. Distribution deals are an important part of financing a film.
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following:
The Specialty Food Association, Inc. (SFA) is membership-based trade association in the United States representing 3,000+ member companies. The SFA was established in 1952 to foster trade, commerce and interest in the specialty food industry in the U.S., worth $148 billion as of May 2020.
Airgas, an Air Liquide company, is an American supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. The company is headquartered in Radnor Township, Pennsylvania.
When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.
The Home Depot Pro, headquartered in Jacksonville, Florida, is a wholesale distributor and direct marketer of maintenance, repair and operations (MRO) products for non-industrial businesses in the United States. The Home Depot Pro distributes products such as HVAC, janitorial supplies, plumbing supplies, and security supplies.
Print Solutions Magazine is a monthly trade publication that covers the print distribution industry. It has been published continuously since 1962 by the Print Services & Distribution Association (PSDA), though it was previously known as FORM Magazine. It has won more than 100 awards and is read by over 32,400 professionals in the printing industry. Each issue of Print Solutions Magazine contains relevant industry news as well as sales, marketing and management features to help readers improve their businesses, expand into new markets and learn ways to sell print products and related services.
CSS Industries, Inc., was founded in 1923, as City Stores Company. Its headquarters is at 1845 Walnut Street, Philadelphia, Pennsylvania, with showrooms in New York City, Memphis, Tennessee, Minneapolis, Minnesota, and Hong Kong. The company designs, manufactures, and distributes seasonal and everyday greeting cards and novelties.
The Print Services & Distribution Association (PSDA) is an international trade association for the print distribution industry. Its members include some print distributors, print resellers, agencies, printers and suppliers.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
Quality Bicycle Products (QBP) is a large distributor of bicycle parts and accessories in the bicycle industry, based in the United States, with revenues of $150 million in 2008. In addition to wholesaling bicycles and components from other manufacturers, QBP owns and manufactures several brands of its own. QBP also participates in activities which support its community through cycling advocacy and green building.
Activant Solutions Inc. was a privately held American technology company specializing in business management, software serving retail and wholesale distribution businesses headquartered in Livermore, California.
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public. Businesses require promotional items to help reach potential customers and clients. With promotional apparel, businesses are able to obtain exposure and brand recognition. Promotional apparel is usually distributed as handouts or shipped as bonus items to accompany a purchase.
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote an item that is packaged with the product and requires no additional payment over the cost of the product.
OrderZone.com, online from 1999 to 2001 then re-launched in 2011, is an online business-to-business website for business products and services, allowing companies to purchase from multiple suppliers and processing transactions on the site. At one time, it was ranked as the #3 B2B website by Advertising Age’s Business Marketing.
EmbroidMe (now Fully Promoted) is a U.S based franchise that specializes in custom embroidery and screen printing. It is part of the United Franchise Group. The company was founded in 2000 by Ray Titus who launched the first store in West Palm Beach.
