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Colleen Elizabeth Mills was a New Zealand management academic, specialising in communication and sensemaking in times of disruption. She was a professor of management at the University of Canterbury.
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The Market Opportunity Navigator(MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities. It was added as the fourth tool in the lean startup toolset and can be used with the Business Model Canvas developed by Alexander Osterwalder and Yves Pigneur and the Minimum Viable Product.
References
- ↑ Accardi-Petersen, M. (2012). Agile marketing. Apress.
- 1 2 Eckstein, Gary; Shrestha, Anup; Sassenberg, Anne-Marie; Dwivedi, Yogesh K. (2023). "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda". Management Review Quarterly. doi:10.1007/s11301-023-00382-0 . Retrieved 3 April 2024.
- ↑ Kalaignanam, Kartik; Tuli, Kapil R.; Kushwaha, Tarun; Lee, Leonard; Gal, David (2021). "Marketing Agility: The Concept, Antecedents, and a Research Agenda". Journal of Marketing. doi:10.1177/0022242920952760 . Retrieved 9 April 2024.
- ↑ Kent Beck; James Grenning; Robert C. Martin; Mike Beedle; Jim Highsmith; Steve Mellor; Arie van Bennekum; Andrew Hunt; Ken Schwaber; Alistair Cockburn; Ron Jeffries; Jeff Sutherland; Ward Cunningham; Jon Kern; Dave Thomas; Martin Fowler; Brian Marick (2001). "Principles behind the Agile Manifesto". Agile Alliance. Retrieved 8 April 2024.
- ↑ "MSI Announces 2020-22 Research Priorities". 2020. Retrieved 9 April 2024.
- ↑ Khan, Huda (2020). "Is marketing agility important for emerging market firms in advanced markets?". International Business Review. doi:10.1016/j.ibusrev.2020.101733 . Retrieved 9 April 2024.
- ↑ Moi, Ludovica; Cabiddu, Francesca (2022). "Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms". Journal of Business & Industrial Marketing. 37 (10): 2022–2035. doi:10.1108/jbim-01-2021-0034. hdl: 11584/345179 . Retrieved 3 April 2024.