Airpush

Last updated
Airpush
Company typePrivate
Industry Mobile Advertising
Founded2010
Headquarters
Los Angeles, California
,
United States
Number of locations
Los Angeles
Bangalore
Key people
  • Asher Delug
  • Inman Breaux
  • David Kawamoto
  • Andrew Wang
Number of employees
250+
Website airpush.com

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. [1] [2] [3] [4] [5] [6] [7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. [3] Airpush is based in Los Angeles, California with offices in Bangalore, India. [8] [9]

Contents

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug. [8] [10] Airpush is a member of the Interactive Advertising Bureau. [10]

History

Airpush launched in December 2010. [9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks. [5] Nobotto used Airpush’s technology to distribute its ads in Japan. [5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers. [11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013. [1] [12] Hubbl was acquired for $15 million. [2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies. [13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution. [14]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos. [15] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water. [16] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal. [17]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad. [18] The platform may also allow consumers to see less ads, while increasing their relevance. [19]

Products

At launch, the Airpush platform utilized push notifications. [20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements. [21]

Airpush also offers AirDSP, a mobile real time bidding platform. [11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers. [11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange. [22]

Criticism

Airpush has received criticism for utilizing push notifications. [7] [21] [23] In response, Airpush introduced options, which required end-users to opt into its service. [4] [7] [23]

Further reading

See also

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References

  1. 1 2 "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. Retrieved 2014-01-08.
  2. 1 2 "Airpush has a bold new plan for native mobile ads (but won't tell us what it is)". VentureBeat. 2013-10-11. Retrieved 2014-01-08.
  3. 1 2 "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. Retrieved 2014-01-08.
  4. 1 2 "Achterbakse ads in Android" (in Dutch). ComputerWorld.nl. Retrieved 2014-01-08.
  5. 1 2 3 "ノボットとAirpush、Android向けメッセージ広告で提携" (in Japanese). CNET. 2011-06-16. Retrieved 2014-01-08.
  6. ↑ "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. Retrieved 2014-01-09.
  7. 1 2 3 "Livre-se dos anúncios indesejados em seu Android" (in Portuguese). PCWorld. Archived from the original on 2012-04-11. Retrieved 2014-01-09.
  8. 1 2 "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. 10 October 2013. Retrieved 2014-01-09.
  9. 1 2 "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. July 2013. Retrieved 2014-01-09.
  10. 1 2 "Mobile Marketing Center of Excellence". IAB. Retrieved 2014-01-09.
  11. 1 2 3 "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. Retrieved 2014-01-09.
  12. ↑ "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. Retrieved 2014-01-09.
  13. ↑ "America's Most Promising Companies". Forbes . Retrieved 2014-03-19.
  14. ↑ "DataWeek + API World 2014 Honors Advertising's Hottest Innovators". Mobile Marketing Watch. July 31, 2014.
  15. ↑ Essany, Michael (November 24, 2015). "VR Pioneers Paving the Way for Virtual Reality's Takeover". Mobile Marketing Watch.
  16. ↑ O'Reilly, Lara (March 11, 2016). "Meet The Virtual Reality Ad Network". Business Insider. Retrieved November 17, 2016.
  17. ↑ Wiser, Michael (July 12, 2016). "VirtualSKY and Post are Changing the Bedrock Rules of Advertising with Fruity Pebbles VR Campaign". Mobile Advertising Watch. Retrieved November 17, 2016.
  18. ↑ Kaye, Kate (September 22, 2016). "Mobile Data Marketplace Creates Direct Path From App to Dollars". Advertising Age. Retrieved November 17, 2016.
  19. ↑ Essany, Michael (September 26, 2016). "Airpus Launches Mobile Data Marketplace Enabling App Monetization Without Ads". Mobile Marketing Watch.
  20. ↑ "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. 21 April 2011. Retrieved 2014-01-09.
  21. 1 2 "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. Retrieved 2014-01-09.
  22. ↑ "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. 2014-02-03. Retrieved 2014-03-19.
  23. 1 2 "How to defend your Android phone from annoying mobile ads". TechWorld. Retrieved 2014-01-09.
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