Ajay Vidyasagar

Ajay Vidyasagar
Born	1968 (age 56–57) India
Nationality	Indian
Occupation(s)	Regional Director, APAC
Employer	Google Inc.
Known for	Management of Media and Entertainment

Ajay Vidyasagar (born 1969 in India) is an experienced executive in the TV and online video industry. He studied Economics in the University of Madras and obtained two post-graduate certificates from the Indian School of Business

Career

Ajay started as an account manager at Oglivy & Advertising. He progressed quickly to become the President of Star India Pte Ltd ^[1] and was awarded STAR Employee of the year in 1997, and STAR Achiever of the year in 2002. He then became the chief operating officer of Sun Network in 2009, ^{[2] [3] [4]} one of the most profitable broadcaster in Asia. Under his leadership, Sun TV launched successful shows such as Robot, starring Aishwarya Rai Bachchan opposite Rajinikanth. ^[5] Sun Network also joined Network18 Group to form a new distribution company ^[6] Sun 18 Media Services which today distributes 32 channels in India.

After quitting Sun TV he joined Google as regional head based out of Singapore since 2011. He is now the Senior managing director of YouTube APAC and leads its New Product & Solutions function for YouTube and the Google Video Network in the Asia Pacific. ^{[7] [8]}

Awards

• Employee of the year at STAR India-1997
• STAR Achiever of the year – 2002 (including a citation from Rupert Murdoch, the chairman of Newscorp)
• Winner of the " Entrepreneur of the year" for corporate innovation and creativity in the India brand summit in 2006
• Media Marketer of the Year in 2006 for the record breaking launch of India’s most successful TV show Kaun Banaega Crorepati 2, ^[9] Indian version of" Who wants to be a Millionaire"

Presentations and interviews

• 2007: Seven things that shaped the Indian Television Industry, at event by Associated Chambers of Commerce and Industry of India
• 2008: India Conference at Harvard Business School ^[10]
• 2013: Move People to Choose your Brand with Youtube, keynote address at Think with Google in Seoul
• 2016: How video consumption in India changed; YouTube honcho explains
• 2017: YouTube’s Ajay Vidyasagar on the change from an attention plentiful to an attention scarce era
• 2017: FICCI Frames India: Google’s Ajay Vidyasagar decodes online video revolution in India ^[11]
• 2018: Malayali head of YouTube stands out with fresh ideas Our Correspondent NOVEMBER 16, 2018 04:13 PM IS... ^[12]
• 2018: Rural women powering internet revolution: YouTube's Ajay Vidyasagar... ^[13]
• 2018: When YouTube made Jackie Chan and Mohanlal to tango ... ^[14]

References

1. "Ajay Vidyasagar Elevated As President, Content and New Media, Of Star India". Paid Content. Retrieved 1 March 2013.^{[ dead link ]}
2. "Asia Media Journal". Archived from the original on 3 March 2016. Retrieved 4 March 2013.
3. "No plans to acquire IPL team: Sun TV Network". Money Control YouTube Channel. Archived from the original on 21 December 2021.
4. "Industry Moves: Former Star India Executive Ajay Vidyasagar Named Sun TV COO". Archived from the original on 15 October 2012. Retrieved 1 March 2013.
5. "Rajini's Robot biggest earning Indian film ever?". Jagran Post.
6. "Network18, Sun form distribution JV". Indian Television Digital Edge. Retrieved 4 March 2013.
7. "Ajay Vidyasagar joins Google as regional director". Afaqs. 3 May 2011.
8. "Ajay Vidyasagar joins Google as regional director". afaqs. 3 May 2011. Retrieved 1 March 2013.
9. "Ajay Vidyasagar ends his innings with STAR". Afaqs. 23 March 2009. Retrieved 4 March 2013.
10. "Karan speaks at Harvard". INDYA.com. Archived from the original on 3 October 2008. Retrieved 4 March 2013.
11. "Google's Ajay Vidyasagar decodes online video revolution in India". 24 March 2017.
12. "Home".
13. "Home".
14. "Home".