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Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
Alan Siegel was born to Eugene and Ruth Siegel in New York. He attended Long Beach High School where he played basketball. After high school, Siegel attended the Industrial Labor Relations School at Cornell University. [1]
Upon graduating from Cornell, Siegel attended the New York University School of Law, but took a leave of absence in 1962 to accept an army commission. Siegel trained at Fort Still, Oklahoma, and was stationed with the 2nd Howitzer Battalion, 18th Artillery, in Butzbach, Germany.
After he returned from Germany, Siegel decided to leave NYU Law to pursue a career in communications. Throughout the 1960s, he worked at a number of major communications firms, including BBDO, Ruder Finn and Sandgren & Murtha. During this time he also met his wife, Gloria, with whom he has a daughter.
In 1969, Siegel and Robert Gale, a designer who Siegel worked with at Sandgren & Murtha, established their own agency, Siegel+Gale. Initially, the agency drew in clients that were mostly interested in developing their visual identities. In 1974, Gale sold his part of the agency. Over the years, Siegel+Gale grew from a logo and design focused company to pioneering the development of corporate voice and simplification. The firm's notable clients have included Dell, MasterCard, the NBA, Caterpillar, 3M, Xerox, American Express and The New School.
Throughout the 1970s, Siegel was the leading voice in the plain English movement that proposed simplifying complex financial and legal documents. In 1979, the Internal Revenue Service hired Siegel to transform existing tax forms, resulting in the 1040-EZ form. Siegel also worked on simplifying bank contracts and Census Bureau forms. [2] Siegel's advocacy for simplicity has led to him appearing on The Today Show, The McNeil-Lehrer Report, CNN, CBS News, ABC News and in People magazine.
Siegel was an associate professor of law at Fordham University School of Law, where he designed and taught a legal writing course. He was also an adjunct professor at Carnegie Mellon University, where he helped found the Communications Design Center.
In 2012, Siegel retired from Siegel+Gale and assumed the title of chairman emeritus. [2]
After leaving Siegel+Gale, Siegel founded Siegelvision, a brand identity consultancy that focuses on non-profit and educational organizations and foundations. [3]
Siegelvision's clients include New York University, National Public Radio, Cornell's College of Engineering, the John Jay College of Criminal Justice, the Legal Aid Society, the Lupus Foundation of America, the Alzheimer's Drug Discovery Foundation, and Phoenix House.[ citation needed ]
Siegel is active in the community and is on numerous boards and cultural organizations, including the American Theatre Wing where he is a Tony Award voter. [4]
He spoke about simplifying legal jargon at TED 2010 where, in closing he said, "There is no way that we should allow government to communicate the way they communicate. There is no way we should do business with companies that have agreements with stealth provisions and that are unintelligible. So, how are we going to change the world? Make clarity, transparency and simplicity a national priority." [5]
Siegel is a regular columnist in The Huffington Post where he writes about simplicity as it pertains to current events and business trends. He has also written for The Wall Street Journal , including guides such as The Wall Street Journal Guide to Money and Markets, Writing Contracts in Plain English and Simplified Consumer Credit Forms. Siegel also wrote One Man's Eye: Photographs from the Alan Siegel Collection and Step Right This Way: The Photography of Edward J. Kelty.
He co-wrote the 2013 book Simple: Conquering the Crisis of Complexity on the power of simplicity in business and government, with Irene Etzkorn, Siegelvision's chief clarity officer. [6] Simple was named one of the best business books of 2013 and the best marketing book of the year by Strategy+Business magazine. [7]
Simplicity is the state or quality of being simple. Something easy to understand or explain seems simple, in contrast to something complicated. Alternatively, as Herbert A. Simon suggests, something is simple or complex depending on the way we choose to describe it. In some uses, the label "simplicity" can imply beauty, purity, or clarity. In other cases, the term may suggest a lack of nuance or complexity relative to what is required.
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external advice and accessing consultants' specialized expertise regarding concerns that call for additional oversight.
Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.
The New York State Bar Association (NYSBA) is a voluntary bar association for the state of New York. The mission of the association is to cultivate the science of jurisprudence; promote reform in the law; facilitate the administration of justice; and elevate the standards of integrity, honor, professional skill, and courtesy in the legal profession.
Paul Hastings LLP is a global law firm that represents a client base in finance, M&A, private equity, and litigation.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations. It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Hunton Andrews Kurth LLP, formerly known as Hunton & Williams LLP, is an American law firm. The firm adopted its current name on April 2, 2018, when it merged with Andrews Kurth Kenyon LLP.
Siegel+Gale is a brand strategy and design company founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as co-CEOs. Siegel+Gale is a part of the Brand Consulting Group, a division of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is smart.” Each year, they release a study called a "The World's Simplest Brands"
Eric Sedler is a founder and Chief Executive Officer of Kivvit, a public affairs and communications firm with offices in Chicago, Miami, New Jersey, New York and Washington D.C. Kivvit provides communications planning, message development, digital, advertising, media relations and content production services to major companies, industry associations, non-profits, government agencies and advocacy organizations.
Ed Dandridge is a corporate executive who is currently an executive vice president and chief marketing & communications officer at AIG.
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
Professional services networks are business networks of independent firms who come together to provide professional services to clients through an organized framework. They are notably found in law and accounting. Any profession that operates in one location, but has clients in multiple locations, may provide potential members for a professional network. This entry focuses on accounting, legal, multidisciplinary and specialty practice networks. According to statistics from 2010, members of these networks employ more than one million professionals and staff and have cumulative annual revenues that exceed $200 billion.
An accounting network or accounting association is a professional services network whose principal purpose is to provide members resources to assist the clients around the world and hence reduce the uncertainty by bringing together a greater number of resources to work on a problem. The networks and associations operate independently of the independent members. The largest accounting networks are known as the Big Four.
Prophet is an integrated growth consulting firm that specializes in strategy, transformation, innovation, branding, marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia. The firm is best known for BP's Beyond Petroleum strategy and T-Mobile's "Un-carrier" positioning.
Verbal identity or verbal brand identity is the linguistic component of an organisation's brand. It incorporates brand language, the terms in which an organisation describes itself and its products, but also covers the names of corporations and the products they sell, taglines, and the “voice” of the brand, defined as the personality and tone discernible in its communications. In conjunction with visual and sensory identity, it is a key component of overall brand identity.
Seth M. Siegel is an American businessman, writer, and activist. He is the author of the 2015 New York Times Best Seller, Let There Be Water: Israel's Solution for a Water-Starved World. He has also founded or co-founded several companies including, The Beanstalk Group and Sixpoint Partners. Additionally, Siegel has produced shows for Broadway and television, and his essays and articles have appeared in publications including The New York Times, Los Angeles Times, The Wall Street Journal, and others.
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