Alceon Group

Last updated
Alceon Group
Industry Venture capital, investments
Founded2010;14 years ago (2010) [1]
Founders
  • Trevor Loewensohn
  • Phil Green
Headquarters
Sydney [2]
,
Australia
Area served
Worldwide
Key people
Richard Facioni [3]
(Executive Directior)
Website www.alceon.com.au

Alceon Group is an Australian venture capital, private equity and investment firm. [4] The company was established in 2010 by Trevor Loewensohn and Phil Green. [5]

Contents

The company owns Decor Corporation, founded in Melbourne in 1958. [6] It also acquired Marlin Brands in 2017, and Willow Ware Australia, founded in Melbourne in 1887. [7] [8] [9] [10] [11] [12]

Portfolio

Marlin Brands

Alceon Group owns 50% of Marlin Brands with Oaktree Capital Management.[ citation needed ]

Mosaic Brands

In September 2014, Alceon Group attempted a takeover of womenswear retailer Noni B (later renamed Mosaic Brands). [14] However, Alceon was blocked from taking the company private when Gannet Capital acquired a 12 per cent stake in Noni B. [15] [16] Alceon Group owns 36% of Mosaic Brands. [17] [ failed verification ]

Willow Ware

Moulded plastic drink cooler by Willow WTW NOV 2013 Lianna Henwood 055.JPG
Moulded plastic drink cooler by Willow
"Willow" oil funnel Willow funnel 01.jpg
"Willow" oil funnel

Willow Ware had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., (c. 1826 – 14 June 1901) and Elizabeth Wilson ( – 21 April 1912). With start-up capital from their parents, they began making tin cans in 1887, and constructed a factory in North Melbourne. Ralph Wilson (1865 – 10 December 1930) married Agnes Kirkwood Twaddell (1870–1946) in 1896, and lived at "Benarty", in High Street, Malvern. Ralph seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, except for his retirement in 1906.

Apart from robberies and vandalism, the company was never in the news. It established the "Willow" brand in the 1920s, making Coolgardie safes, billies and other metal cookware, and became W., M., Y., and A. H. Wilson Ltd. The firm later moved to Tullamarine, and now only makes plastic products. Since 2018, the brand has been owned by Decor Corporation, a subsidiary of Marlin Management Services.

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References

  1. ↑ Musgrave, Emma (11 October 2021). "Alceon Private Equity finalises Specialist Medical Services investment". Lawyers Weekly. Retrieved 17 January 2024.
  2. ↑ "Alceon Group: News, insights, analysis and data". Private Equity International.
  3. ↑ Blake, Dean (21 January 2020). "Alceon Group in talks to bring more international brands to Australia". Inside Retail. Retrieved 17 January 2024.
  4. ↑ Thompson, Sarah; Sood, Kanika; Rapaport, Emma (2023-07-05). "Alceon in new debt series for developers; $2.5b of loans since 2010". Australian Financial Review. Retrieved 2024-01-17.
  5. ↑ Mitchell, Sue (2014-09-03). "Noni B founders to accept Alceon takeover bid". Australian Financial Review. Retrieved 2024-03-04.
  6. 1 2 "Décor Australia". Décor Australia. Retrieved 2024-01-17.
  7. 1 2 "Willow Australia | Insulated Coolers | Bins & More". www.willow.com.au. October 31, 2017.
  8. ↑ "Decor owner Marlin Brands makes $400m first pitch to buyers". Australian Financial Review. September 5, 2018.
  9. ↑ Pollack, Michael (May 2, 2019). "Oaktree and Alceon acquire Marlin".
  10. ↑ McIlvaine, Heather (December 18, 2019). "Marlin Brands buys Zanui". Inside Retail.
  11. ↑ McIlvaine, Heather (April 30, 2019). "Oaktree and Alceon acquire Decor and Willow brands". Inside Retail.
  12. ↑ "Marlin Brands". Marlin Brands.
  13. ↑ "Furniture & Homewares | Lifestyle Destination | Zanui". www.zanui.com.au.
  14. ↑ Mitchell, Sue (3 September 2014). "Noni B founders to accept Alceon takeover bid". Australian Financial Review. Retrieved 5 March 2024.
  15. ↑ Mitchell, Sue (27 October 2015). "Noni B returns to profit on cost cuts, store closures". The Sydney Morning Herald. Retrieved 5 March 2024.
  16. ↑ Mitchell, Sue (28 October 2014). "Noni B gets new chief as Alceon takeover becomes unconditional". Australian Financial Review. Retrieved 5 March 2024.
  17. ↑ "Mosaic Brands Limited - every occasion is a special occasion worth feeling fabulous for - home". www.mosaicbrandslimited.com.au.
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